On March 22, our showroom was transformed into a fashion venue featuring the technology of the new Samsung BESPOKE Jet™ cordless electric broom. The all-in-one rechargeable appliance is an exclusive Clean Station device that automatically empties the cartridge to avoid contact with dust without releasing impurities into the air while functioning as a stand and charging base.

Design, technology and performance are the keywords that have long united Samsung and Archiproducts Milano, which once again proved to be the perfect setting for an event that merged language and imagery. With its iconic shape and a weight of just 1.44 kg, the new Samsung electric broom catwalked through the building garbed in clothes by young designers Jacopo Cazzoli and Rebecca Lorenzi and the sustainable fashion brand Eticlò.

Samsung asked them to showcase a selection of their most innovative outfits, each inspired by one of the three distinctive finishes of BESPOKE Jet™. The event again confirmed the versatility and extraordinary appeal of our Design Centre in via Tortona 31. A space where the Design Experience is continuously enriched by dialogue with other worlds.