Design & Fashion: IED’s visual story in the center of the Tortona District 

The collaboration between Archiproducts Milano and IED – Istituto Europeo di Design – continues with a new visual project developed by students from the Fashion Stylist course. 

The shooting explores the narrative potential of Aria. A medium for connection, the 2025 exhibition layout designed by Studiopepe, where garments, accessories, and set design blend seamlessly with the materials, textures, and colors of the displayed design pieces. 

The spaces of via Tortona 31 play an active role in shaping the creative process, inspiring visions and unexpected connections. Body language adapts to the furniture, color palettes reflect the surfaces, and styling choices emerge from direct interaction with the environment. The result is a coherent and fluid photographic narrative where fashion and design speak the same language. 

Where creative languages converge 

Fashion, design, art, and beyond: every project at Archiproducts Milano is an opportunity to explore the expressive potential of its spaces and collections, turning them into powerful editorial and visual content.
Here, design isn’t just a backdrop—it’s an active part of the story. Through workshops, exhibitions, photo shoots, and curated events, Archiproducts Milano continues to evolve as a dynamic creative hub, where disciplines cross-pollinate and new narratives take shape.