{"id":2435,"date":"2017-03-27T09:50:58","date_gmt":"2017-03-27T07:50:58","guid":{"rendered":"https:\/\/milano.archiproducts.com\/en\/?p=2435"},"modified":"2021-06-29T14:44:29","modified_gmt":"2021-06-29T14:44:29","slug":"feminine-stylistic-hallmark-and-new-colors-for-archiproducts-milans-new-facade","status":"publish","type":"post","link":"https:\/\/milano.archiproducts.com\/en\/feminine-stylistic-hallmark-and-new-colors-for-archiproducts-milans-new-facade\/","title":{"rendered":"Feminine stylistic hallmark and new colors for Archiproducts Milan&#8217;s new facade"},"content":{"rendered":"<h2>Hundreds of ultralight aluminum chains make up Serena Confalonieri\u2019s design<\/h2>\n<p>23\/03\/2017 \u2013 <a href=\"https:\/\/milano.archiproducts.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Archiproducts Milano<\/strong><\/a>\u2018s facade changes. New glamorous colors and a stylistic hallmark with a feminine touch. Diego Grandi, the 2016 edition\u2019s project designer, passes the baton to the young Milanese designer <a href=\"http:\/\/www.serenaconfalonieri.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Serena Confalonieri<\/strong><\/a>, the author of <strong>Architypes<\/strong>, a geometric pattern made up of hundreds of ultralight <a href=\"https:\/\/www.archiproducts.com\/en\/kriskadecor\/products\/\"><strong>Kriskadecor <\/strong><\/a>aluminum chains in gold, black, pink\/copper and silver.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2431 size-large\" src=\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/03\/SerenaConfalonieri-ph.-Sara-Magni-683x1024.jpg\" alt=\"SerenaConfalonieri - ph. Sara Magni\" width=\"683\" height=\"1024\" \/><\/p>\n<p><em>\u2018I accepted the invitation with enthusiasm<\/em> \u2013 the designer says \u2013<em> not only because of the importance of the project but also because of the material with which it will be made. The metal chains, apparently detached, actually offer a highly decorative and expressive potential<\/em>\u2018.<\/p>\n<p>Architypes is a fresh project speaking the architects\u2019 and designers\u2019 language. The graphics and nuances take its inspiration from the typical Bauhaus traits, Art Dec\u00f2, and Gio Ponti\u2019s expressive geometry.<\/p>\n<p><em>\u2018I had fun composing graphics gleaning from architecture drawings\u2019 symbols. Doors, windows, stairs, landings, arches, battlements, electric symbols, and furniture. Playing with colors and compositions, I created a lively image which shows different details at every new glance<\/em>\u2018. This is how the young designer describes Architypes.<\/p>\n<p>The pattern colors are in sheer contrast with the<strong> total black<\/strong> building surface by <a href=\"https:\/\/www.archiproducts.com\/en\/oikos\/\"><strong>Oikos<\/strong><\/a>.<\/p>\n<p>\u2018<em>I wanted to create cohesion with Archiproducts\u2019 image using black and yellow: its brand colors. At the same time, I also wanted to soften this contrast adding pastel colors like pink and gray which shifted the aesthetics of this project towards the expression of an encounter between the technical and the decorative elements<\/em>\u2018.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2432 size-large\" src=\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/03\/fotoinserimento-Architypes-1024x597.jpg\" alt=\"fotoinserimento Architypes\" width=\"1024\" height=\"597\" \/><\/p>\n<p>The distinctive trait of the material, dynamic and fickle, pushed the designer to use colors that recall metals\u2019 purity so to enhance the decor further and make light reflection during the day a fundamental element of the project.<\/p>\n<p>\u2018<em>The approach in creating a dynamic surface with hundreds of moving metal chains<\/em> \u2013 Serena says \u2013 <em>is not that far from the approach that I usually have on a static surface. In this case, the stairs made the difference. Working on a facade involves an architectural analysis based on the stairs because it has in itself the signs, the proportions and being an architectural element it has its life. For this reason, I thought about a modularity-based upon the facade\u2019s rhythm so to support its variations during the day. I also wanted to blend with the lines of the windows and the cornices for a continuous dialogue between surface and cladding<\/em>\u2018.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2433 size-large\" src=\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/03\/fotoinserimento-Architypes_interno-1024x870.jpg\" alt=\"fotoinserimento Architypes_interno\" width=\"1024\" height=\"870\" \/><\/p>\n<p><strong>EVENT INFO<\/strong><br \/>\n\u201cThe Design Experience\u201d @Archiproducts Milano<br \/>\nVia Tortona 31 \u2013 Metro: Porta Genova<br \/>\n4 \u2013 9 April \/ h 10 \u2013 21<br \/>\nEVENTBRITE LINK:<br \/>\n<a href=\"https:\/\/www.eventbrite.it\/e\/biglietti-the-design-experience-32728692400\" target=\"_blank\" rel=\"noopener\"><u>https:\/\/www.eventbrite.it\/e\/biglietti-the-design-experience-32728692400<\/u><\/a><\/p>\n<p><strong>Press preview\u00a0<\/strong><br \/>\nApril 3rd \u00a0\/ h 15 \u2013 19<br \/>\nEVENTBRITE LINK:<br \/>\n<a href=\"https:\/\/www.eventbrite.it\/e\/biglietti-archiproducts-milano-press-preview-32815587305\" target=\"_blank\" rel=\"noopener\"><u>https:\/\/www.eventbrite.it\/e\/biglietti-archiproducts-milano-press-preview-32815587305<\/u><\/a><\/p>\n<p><strong>Partner<\/strong><br \/>\n<em>Desalto, Saba Italia, Roofingreen, Buxkin, Velux, Bticino, Flos, cc-tapis, True Design, Oikos, Ideal Work, Knauf, Linvisibile, Mogs, TWS Trame di Pietra, Emko, Manutti, SP01, Texturae, Sciroccoh, 3d Surface, Montis, Twils, Billiani, Ms&Wood, Stickbulb, Bover, Strato Cucine, Bora, Frigo 2000, V-Zug, Sub-Zero, Jee-o, Luctra, Ronel Jordaan, Royal Botania, Falmec, Unical,<br \/>\nBang and Olufsen, British Fires, Dsignedby, Sayduck<\/em><\/p>\n<p><strong>Technical Sponsors<\/strong><br \/>\n<em>Vittorio Martini, Kriska, Dieffebi, Smeg, Karpeta, Woodskin, Cea, Moab 80, Ethimo, Magis, Tacchini\u00a0<\/em><\/p>\n<p><strong>Media Partners<\/strong><br \/>\n<em>Elle Decor, Domus, Index Design Series, Downtown Design, Dubai Design District, Milano Space Makers, Openhouse\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hundreds of ultralight aluminum chains make up Serena Confalonieri\u2019s design 23\/03\/2017 \u2013 Archiproducts Milano\u2018s facade changes. New glamorous colors and a stylistic hallmark with a feminine touch. Diego Grandi, the<\/p>\n<div><a href=\"https:\/\/milano.archiproducts.com\/en\/feminine-stylistic-hallmark-and-new-colors-for-archiproducts-milans-new-facade\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":2430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[53,44,65,62],"post_folder":[],"class_list":["post-2435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-archiproducts-milano-en-2","tag-blog_eng","tag-serena-confalonieri-en","tag-the-design-experience-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feminine stylistic hallmark and new colors for Archiproducts Milan&#039;s new facade - Archiproducts Milano<\/title>\n<meta name=\"description\" content=\"Archiproducts Milano&#039;s facade changes. 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