{"id":2874,"date":"2017-04-28T11:02:36","date_gmt":"2017-04-28T09:02:36","guid":{"rendered":"https:\/\/milano.archiproducts.com\/?p=2874\/"},"modified":"2021-06-29T14:44:28","modified_gmt":"2021-06-29T14:44:28","slug":"archiproducts-in-via-tortona-is-design-experience","status":"publish","type":"post","link":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/","title":{"rendered":"Archiproducts in via Tortona is Design Experience"},"content":{"rendered":"<h3>Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts<\/h3>\n<div id=\"Article-News-Text-Stick\" class=\"Article-News-Text margin-bottom-2\">13\/04\/2017 &#8211; Urban installation, exhibition event, digital interactions and virtual reality in the same location, <a href=\"https:\/\/milano.archiproducts.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Archiproducts Milano<\/strong><\/a>, for a new \u2018design experience\u2019. <strong>Elle Decor <\/strong>interviews <strong>Enzo Maiorano<\/strong>, co-founder and art director of Archiproducts, and the designer <strong>Serena Confalonieri<\/strong>, author of the new fa\u00e7ade pattern of the building. Here the text of the interview by Caterina Lunghi.<\/p>\n<p>Milan, Archiproducts in via Tortona 31. On an old fa\u00e7ade, a cascade of small aluminium chains composing a graphic pattern of colours and shapes \u2013 gold, black, and pink \u2013 catches the eye of the visitors of the current edition of the Milan Design Week. It is Archiproducts\u2019s business card for the Fuorisalone: architecture, design, digital world, and, of course, physical space. It is one of the liveliest communities in the international scene, and a reference point for companies, builders, and designers.<\/p>\n<div><\/div>\n<div>An online platform (<a href=\"https:\/\/www.archiproducts.com\/\"><strong>Archiproducts<\/strong><\/a>), a space in Milan, in the heart of via Tortona (photo above), in front of the Mudec, and an app to see the products and the design objects also in 3D (Archiproducts Scan). The project is among the excellences of this year\u2019s Salone del Mobile: an immersive and total experience in the design world.<\/div>\n<div>Cofounder and art director Enzo Maiorano, and Serena Confalonieri, designer, author of the work on the fa\u00e7ade, tell us more about it.<\/div>\n<div><\/div>\n<div><em>Let\u2019s start from the exterior. Serena, can you explain to us the idea of the fa\u00e7ade?<\/em><\/div>\n<div>It is a composition of shapes and colours that represents the universe of Archiproducts.<\/div>\n<div>I worked with architectural blocks, the same you use on Autocad: doors, arches, and other elements, on scale and on prospect. The design is the fruit of the combination of all these signs, and, through the colours, I came up with this abstract geometry.<\/div>\n<div><\/div>\n<div><em>Two levels of perception, the first is easy on the eyes and the second is for insiders?<\/em><\/div>\n<div>Exactly, at every glance and in every corner you can find architectural elements. And I had to respect the Archiproducts\u2019s identity, so I used yellow and black, its colours, and its language, that of architecture.<\/div>\n<div><\/div>\n<div><em>Enzo, why yellow and black for the identity of Archiproducts?<\/em><\/div>\n<div>Because they are the colours of emergency and safety signs in construction sites. Our roots are in the construction business.<\/div>\n<div><\/div>\n<div><em>Enzo, let\u2019s step back, can you explain to us the Archiproducts Milano space?<\/em><\/div>\n<div>It is the arrival in town of Archiproducts, a shabby, without the \u2018chic\u2019, office! 800 Sq m and the concept is: once a year we empty the space, and we use it to show products and ideas of our associated companies, and in 2017 we present 40 of them. This new event at the Fuorisalone becomes the inauguration of the new setting for this year. A physical location that expresses the wide network of Archiproducts. It is Archiproducts online landing on Earth.<\/div>\n<div><\/div>\n<div><em>Let\u2019s step even further back. You said: Archiproducts online landing on Earth\u2026<\/em><\/div>\n<div>Yes, Archiproducts is an online platform market place connecting producers and designers I founded 18 years ago with Ferdinando Napoli, to facilitate commercial relations between companies and professionals. We have thousands of participants, from technical products to decoration, lightning, walls, and furniture. And we also provide an e-commerce selection.<\/div>\n<div><\/div>\n<div><em>How do design and on-line work together?<\/em><\/div>\n<div>Just think that we have a 1000% increase every six months. It is pretty much an avalanche.<\/div>\n<div><\/div>\n<div><em>And then this location\u2026 an opposite path, from online to the street\u2026<\/em><\/div>\n<div>Exactly, it is the path we are following: from the web to the city. Both are essential. We opened last year, we entrusted Diego Grandi with the fa\u00e7ade (read also Archiproducts Milan Live, Work, Design). This is our second Fuorisalone, and we invited Serena Confalonieri to work on the exterior.<\/div>\n<div><\/div>\n<div><em>How does this space function during the year?<\/em><\/div>\n<div>It is a showroom, but not just that: training, meeting, co-working, presentations. Designers can meet thousands of companies. The ground floor is dedicated to the launches of products you can then buy online: you can see and try them live and, with our partner Sayduck, we created the Archirproducts app, which works like Shazam, with details and information about the items.<\/div>\n<div><\/div>\n<div><em>So, it is another experience?<\/em><\/div>\n<div>Yes, we also play with virtual reality and 3D, you can visualise the products within the rooms and arrange them before buying. Here is the theme of our Fuorisalone: The Design Experience. You come here and you can experience the products fully. This venue in Milan is only the first of a series of hubs.<\/div>\n<div><\/div>\n<div><em>You want then to broaden your horizons?<\/em><\/div>\n<div>Yes, we already took an office at the Dubai Design District. In May, we\u2019ll go to New York, we are scouting with Icff and New York City for Design for an American opening.<\/div>\n<div><\/div>\n<div><em>We are halfway through Milan Design Week. How is it going, Enzo?<\/em><\/div>\n<div>We are in full swing, until yesterday (Wednesday, ed) we had more than 5,000 visitors. Last year, for our debut, we received unanimous support, but this year is even better. And also the Duetti\/Duelli (Duets\/Duels) we host everyday are going extremely well.<\/div>\n<div><\/div>\n<div><em>Duetti\/Duelli\u2026 its sounds captivating\u2026 what is it about?<\/em><\/div>\n<div>These are chess games on drawing, graphic performances: a project in balance between design and drawing curated by our friends Francesco Moschini and Francesco Maggiore for A.A.M. Architettura Arte Moderna. Architect Vincenzo D&#8217;Alba, armed with pencil and paper, deals with many other creatives, so far we had for example Marc Krusin, Paolo Rizzatto and Atelier Biagetti. The next round is scheduled for the morning of April 7, with Antonio Marra; we are then expecting Mario Bellini and Stefano Giovannoni&#8230; and maybe, if he can make it, also Tom Dixon will come over.<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts 13\/04\/2017 &#8211; Urban installation, exhibition event, digital interactions and virtual reality in the same location, Archiproducts Milano, for a<\/p>\n<div><a href=\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":2873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[53,44,56,58,62],"post_folder":[],"class_list":["post-2874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-archiproducts-milano-en-2","tag-blog_eng","tag-fuorisalone-en-2","tag-milano-design-week-en-2","tag-the-design-experience-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Archiproducts in via Tortona is Design Experience - Archiproducts Milano<\/title>\n<meta name=\"description\" content=\"Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts and the designer of the new fa\u00e7ade pattern of the building\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Archiproducts in via Tortona is Design Experience - Archiproducts Milano\" \/>\n<meta property=\"og:description\" content=\"Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts and the designer of the new fa\u00e7ade pattern of the building\" \/>\n<meta property=\"og:url\" content=\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Archiproducts Milano\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-28T09:02:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-29T14:44:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288-1024x768.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rocco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rocco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\"},\"author\":{\"name\":\"rocco\",\"@id\":\"https:\/\/milano.archiproducts.com\/#\/schema\/person\/549cf5fedc8cdc9c4a0ac5f77022abcb\"},\"headline\":\"Archiproducts in via Tortona is Design Experience\",\"datePublished\":\"2017-04-28T09:02:36+00:00\",\"dateModified\":\"2021-06-29T14:44:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\"},\"wordCount\":964,\"publisher\":{\"@id\":\"https:\/\/milano.archiproducts.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg\",\"keywords\":[\"Archiproducts Milano\",\"blog_ENG\",\"Fuorisalone\",\"Milano Design Week\",\"The Design Experience\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\",\"url\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\",\"name\":\"Archiproducts in via Tortona is Design Experience - Archiproducts Milano\",\"isPartOf\":{\"@id\":\"https:\/\/milano.archiproducts.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg\",\"datePublished\":\"2017-04-28T09:02:36+00:00\",\"dateModified\":\"2021-06-29T14:44:28+00:00\",\"description\":\"Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts and the designer of the new fa\u00e7ade pattern of the building\",\"breadcrumb\":{\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage\",\"url\":\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg\",\"contentUrl\":\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg\",\"width\":2000,\"height\":1500,\"caption\":\"Photo: Luca Privitera\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/milano.archiproducts.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Archiproducts in via Tortona is Design Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/milano.archiproducts.com\/#website\",\"url\":\"https:\/\/milano.archiproducts.com\/\",\"name\":\"Archiproducts Milano\",\"description\":\"Archiproducts Milano is The first European Design Hub, the place where Architects, Designers and Brands can Live, Work, Design together.\",\"publisher\":{\"@id\":\"https:\/\/milano.archiproducts.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/milano.archiproducts.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/milano.archiproducts.com\/#organization\",\"name\":\"Archiproducts Milano\",\"url\":\"https:\/\/milano.archiproducts.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/milano.archiproducts.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2021\/04\/APXM_wide.png\",\"contentUrl\":\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2021\/04\/APXM_wide.png\",\"width\":401,\"height\":46,\"caption\":\"Archiproducts Milano\"},\"image\":{\"@id\":\"https:\/\/milano.archiproducts.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/milano.archiproducts.com\/#\/schema\/person\/549cf5fedc8cdc9c4a0ac5f77022abcb\",\"name\":\"rocco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/milano.archiproducts.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g\",\"caption\":\"rocco\"},\"sameAs\":[\"https:\/\/milano.archiproducts.com\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Archiproducts in via Tortona is Design Experience - Archiproducts Milano","description":"Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts and the designer of the new fa\u00e7ade pattern of the building","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/","og_locale":"en_US","og_type":"article","og_title":"Archiproducts in via Tortona is Design Experience - Archiproducts Milano","og_description":"Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts and the designer of the new fa\u00e7ade pattern of the building","og_url":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/","og_site_name":"Archiproducts Milano","article_published_time":"2017-04-28T09:02:36+00:00","article_modified_time":"2021-06-29T14:44:28+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288-1024x768.jpg","type":"image\/jpeg"}],"author":"rocco","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rocco","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#article","isPartOf":{"@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/"},"author":{"name":"rocco","@id":"https:\/\/milano.archiproducts.com\/#\/schema\/person\/549cf5fedc8cdc9c4a0ac5f77022abcb"},"headline":"Archiproducts in via Tortona is Design Experience","datePublished":"2017-04-28T09:02:36+00:00","dateModified":"2021-06-29T14:44:28+00:00","mainEntityOfPage":{"@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/"},"wordCount":964,"publisher":{"@id":"https:\/\/milano.archiproducts.com\/#organization"},"image":{"@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg","keywords":["Archiproducts Milano","blog_ENG","Fuorisalone","Milano Design Week","The Design Experience"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/","url":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/","name":"Archiproducts in via Tortona is Design Experience - Archiproducts Milano","isPartOf":{"@id":"https:\/\/milano.archiproducts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage"},"image":{"@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg","datePublished":"2017-04-28T09:02:36+00:00","dateModified":"2021-06-29T14:44:28+00:00","description":"Elle Decor interviews Enzo Maiorano, co-founder and art director of Archiproducts and the designer of the new fa\u00e7ade pattern of the building","breadcrumb":{"@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#primaryimage","url":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg","contentUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/04\/368A9288.jpg","width":2000,"height":1500,"caption":"Photo: Luca Privitera"},{"@type":"BreadcrumbList","@id":"https:\/\/milano.archiproducts.com\/en\/archiproducts-in-via-tortona-is-design-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/milano.archiproducts.com\/"},{"@type":"ListItem","position":2,"name":"Archiproducts in via Tortona is Design Experience"}]},{"@type":"WebSite","@id":"https:\/\/milano.archiproducts.com\/#website","url":"https:\/\/milano.archiproducts.com\/","name":"Archiproducts Milano","description":"Archiproducts Milano is The first European Design Hub, the place where Architects, Designers and Brands can Live, Work, Design together.","publisher":{"@id":"https:\/\/milano.archiproducts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/milano.archiproducts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/milano.archiproducts.com\/#organization","name":"Archiproducts Milano","url":"https:\/\/milano.archiproducts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/milano.archiproducts.com\/#\/schema\/logo\/image\/","url":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2021\/04\/APXM_wide.png","contentUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2021\/04\/APXM_wide.png","width":401,"height":46,"caption":"Archiproducts Milano"},"image":{"@id":"https:\/\/milano.archiproducts.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/milano.archiproducts.com\/#\/schema\/person\/549cf5fedc8cdc9c4a0ac5f77022abcb","name":"rocco","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/milano.archiproducts.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g","caption":"rocco"},"sameAs":["https:\/\/milano.archiproducts.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/posts\/2874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/comments?post=2874"}],"version-history":[{"count":0,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/posts\/2874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/media\/2873"}],"wp:attachment":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/media?parent=2874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/categories?post=2874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/tags?post=2874"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/post_folder?post=2874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}