{"id":3478,"date":"2017-10-23T15:24:16","date_gmt":"2017-10-23T13:24:16","guid":{"rendered":"https:\/\/milano.archiproducts.com\/?p=3478\/"},"modified":"2021-06-29T14:44:27","modified_gmt":"2021-06-29T14:44:27","slug":"more-than-meets-the-eye","status":"publish","type":"post","link":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/","title":{"rendered":"\u201cMore than meets the eye\u201d"},"content":{"rendered":"<h4>LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d<\/h4>\n<div>\n<p><strong>In via Tortona 31<\/strong>, 12th October,\u00a0<strong>LINVISIBILE launched \u201cMore than Meets the Eye\u201d 2017<\/strong>, a beautiful book inspired by architectural environments from across the world.<\/p>\n<p>More than a catalogue, \u201cMore than Meets the Eye\u201d is a design guide that tells the story of a brand which represents the excellence of made in Italy design. In cooperation with Studio Matteo Ragni, LINVISIBILE created a book enriched by Max Rommel\u2019s images and Virginio Briatore\u2019s poetry, explaining how the brand has changed and what it aims to become in the future.<\/p>\n<p>LINVISIBILE always heads toward innovation. Therefore they\u2019ve decided to challenge new international horizons and offer a rebranding with new images, services and products. \u201cMore than Meets the Eye\u201d is the proof of this transformation.<\/p>\n<\/div>\n<div><\/div>\n<div><\/div>\n<div><a href=\"https:\/\/vimeo.com\/183501943\"><strong>Watch the video<\/strong><\/a>\u00a0and\u00a0<a href=\"http:\/\/linvisibile.it\/designer_downloads\/\"><strong>download the catalogue from the LINVISIBILE website!<\/strong><\/a><\/div>\n<div><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<div  class=\"tatsu-gallery-wrap tatsu-gallery-module tatsu-module 0 tatsu-igf0ltsytm2pevbz   \" ><div class=\"gallery   style1-hover \"  ><div class=\"gallery-container be-grid be-row be-cols-1 clickable clearfix  \" data-aspect-ratio=\"1.6\" data-animation-target = \".gallery-thumb-img-wrap\" data-cols=\"1\" data-scroll-reveal = \"0\" data-animation = \"none\" data-gutter=\"40\" data-layout=\"metro\" ><\/div><\/div><style>.tatsu-igf0ltsytm2pevbz.tatsu-gallery-wrap .gallery-container {padding: 0 20px;}.tatsu-igf0ltsytm2pevbz .gallery-container .gallery-cell.be-col{margin-bottom: 40px;}.tatsu-igf0ltsytm2pevbz .gallery-container .gallery-cell.be-col {padding: 0 20px;}.tatsu-igf0ltsytm2pevbz.tatsu-gallery-module .gallery-container {margin-bottom: -40px !important;}<\/style><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d In via Tortona 31, 12th October,\u00a0LINVISIBILE launched \u201cMore than Meets the Eye\u201d 2017, a beautiful<\/p>\n<div><a href=\"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":3533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[44,49,50],"post_folder":[],"class_list":["post-3478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-blog_eng","tag-eventi-en-2","tag-events-en-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cMore than meets the eye\u201d - Archiproducts Milano<\/title>\n<meta name=\"description\" content=\"LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d. Watch the video\u00a0and\u00a0download the catalogue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cMore than meets the eye\u201d - Archiproducts Milano\" \/>\n<meta property=\"og:description\" content=\"LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d. Watch the video\u00a0and\u00a0download the catalogue\" \/>\n<meta property=\"og:url\" content=\"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/\" \/>\n<meta property=\"og:site_name\" content=\"Archiproducts Milano\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-23T13:24:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-29T14:44:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/10\/inviscover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"618\" \/>\n\t<meta property=\"og:image:height\" content=\"389\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"rocco\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"rocco\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/\"},\"author\":{\"name\":\"rocco\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#\\\/schema\\\/person\\\/549cf5fedc8cdc9c4a0ac5f77022abcb\"},\"headline\":\"\u201cMore than meets the eye\u201d\",\"datePublished\":\"2017-10-23T13:24:16+00:00\",\"dateModified\":\"2021-06-29T14:44:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/\"},\"wordCount\":158,\"publisher\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/milano.archiproducts.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/inviscover.jpg\",\"keywords\":[\"blog_ENG\",\"eventi\",\"events\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/\",\"url\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/\",\"name\":\"\u201cMore than meets the eye\u201d - Archiproducts Milano\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/milano.archiproducts.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/inviscover.jpg\",\"datePublished\":\"2017-10-23T13:24:16+00:00\",\"dateModified\":\"2021-06-29T14:44:27+00:00\",\"description\":\"LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d. Watch the video\u00a0and\u00a0download the catalogue\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/#primaryimage\",\"url\":\"https:\\\/\\\/milano.archiproducts.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/inviscover.jpg\",\"contentUrl\":\"https:\\\/\\\/milano.archiproducts.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/inviscover.jpg\",\"width\":618,\"height\":389},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/en\\\/more-than-meets-the-eye\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/milano.archiproducts.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u201cMore than meets the eye\u201d\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#website\",\"url\":\"https:\\\/\\\/milano.archiproducts.com\\\/\",\"name\":\"Archiproducts Milano\",\"description\":\"Archiproducts Milano is The first European Design Hub, the place where Architects, Designers and Brands can Live, Work, Design together.\",\"publisher\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/milano.archiproducts.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#organization\",\"name\":\"Archiproducts Milano\",\"url\":\"https:\\\/\\\/milano.archiproducts.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/milano.archiproducts.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/APXM_wide.png\",\"contentUrl\":\"https:\\\/\\\/milano.archiproducts.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/APXM_wide.png\",\"width\":401,\"height\":46,\"caption\":\"Archiproducts Milano\"},\"image\":{\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/milano.archiproducts.com\\\/#\\\/schema\\\/person\\\/549cf5fedc8cdc9c4a0ac5f77022abcb\",\"name\":\"rocco\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g\",\"caption\":\"rocco\"},\"sameAs\":[\"https:\\\/\\\/milano.archiproducts.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u201cMore than meets the eye\u201d - Archiproducts Milano","description":"LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d. Watch the video\u00a0and\u00a0download the catalogue","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/","og_locale":"en_US","og_type":"article","og_title":"\u201cMore than meets the eye\u201d - Archiproducts Milano","og_description":"LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d. Watch the video\u00a0and\u00a0download the catalogue","og_url":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/","og_site_name":"Archiproducts Milano","article_published_time":"2017-10-23T13:24:16+00:00","article_modified_time":"2021-06-29T14:44:27+00:00","og_image":[{"width":618,"height":389,"url":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/10\/inviscover.jpg","type":"image\/jpeg"}],"author":"rocco","twitter_card":"summary_large_image","twitter_misc":{"Written by":"rocco","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/#article","isPartOf":{"@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/"},"author":{"name":"rocco","@id":"https:\/\/milano.archiproducts.com\/#\/schema\/person\/549cf5fedc8cdc9c4a0ac5f77022abcb"},"headline":"\u201cMore than meets the eye\u201d","datePublished":"2017-10-23T13:24:16+00:00","dateModified":"2021-06-29T14:44:27+00:00","mainEntityOfPage":{"@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/"},"wordCount":158,"publisher":{"@id":"https:\/\/milano.archiproducts.com\/#organization"},"image":{"@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/#primaryimage"},"thumbnailUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/10\/inviscover.jpg","keywords":["blog_ENG","eventi","events"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/","url":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/","name":"\u201cMore than meets the eye\u201d - Archiproducts Milano","isPartOf":{"@id":"https:\/\/milano.archiproducts.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/#primaryimage"},"image":{"@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/#primaryimage"},"thumbnailUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/10\/inviscover.jpg","datePublished":"2017-10-23T13:24:16+00:00","dateModified":"2021-06-29T14:44:27+00:00","description":"LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 \u201cMore than Meets the Eye\u201d. Watch the video\u00a0and\u00a0download the catalogue","breadcrumb":{"@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/#primaryimage","url":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/10\/inviscover.jpg","contentUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2017\/10\/inviscover.jpg","width":618,"height":389},{"@type":"BreadcrumbList","@id":"https:\/\/milano.archiproducts.com\/en\/more-than-meets-the-eye\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/milano.archiproducts.com\/"},{"@type":"ListItem","position":2,"name":"\u201cMore than meets the eye\u201d"}]},{"@type":"WebSite","@id":"https:\/\/milano.archiproducts.com\/#website","url":"https:\/\/milano.archiproducts.com\/","name":"Archiproducts Milano","description":"Archiproducts Milano is The first European Design Hub, the place where Architects, Designers and Brands can Live, Work, Design together.","publisher":{"@id":"https:\/\/milano.archiproducts.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/milano.archiproducts.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/milano.archiproducts.com\/#organization","name":"Archiproducts Milano","url":"https:\/\/milano.archiproducts.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/milano.archiproducts.com\/#\/schema\/logo\/image\/","url":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2021\/04\/APXM_wide.png","contentUrl":"https:\/\/milano.archiproducts.com\/wp-content\/uploads\/2021\/04\/APXM_wide.png","width":401,"height":46,"caption":"Archiproducts Milano"},"image":{"@id":"https:\/\/milano.archiproducts.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/milano.archiproducts.com\/#\/schema\/person\/549cf5fedc8cdc9c4a0ac5f77022abcb","name":"rocco","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/be61fb544e2c9fac45c85f23896e44be8e6d12537bf2b55acfce33e548876bd3?s=96&d=mm&r=g","caption":"rocco"},"sameAs":["https:\/\/milano.archiproducts.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/posts\/3478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/comments?post=3478"}],"version-history":[{"count":0,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/posts\/3478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/media\/3533"}],"wp:attachment":[{"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/media?parent=3478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/categories?post=3478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/tags?post=3478"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/milano.archiproducts.com\/en\/wp-json\/wp\/v2\/post_folder?post=3478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}