{"id":4547,"date":"2018-03-30T16:03:04","date_gmt":"2018-03-30T14:03:04","guid":{"rendered":"https:\/\/milano.archiproducts.com\/?p=4547\/"},"modified":"2021-06-29T14:44:25","modified_gmt":"2021-06-29T14:44:25","slug":"archiproducts-milano-2018-work-in-progress-for-the-new-design-experience","status":"publish","type":"post","link":"https:\/\/milano.archiproducts.com\/en\/archiproducts-milano-2018-work-in-progress-for-the-new-design-experience\/","title":{"rendered":"Archiproducts Milano 2018. Work in progress for the new \u2018Design Experience\u2019"},"content":{"rendered":"

30\/03\/2018 \u2013 Work in progress at Archiproducts Milano<\/strong><\/a> for a new \u2018Design Experience\u2019<\/strong>!<\/p>\n

For the third time at the Milan Design Week, the design hotspot located at via Tortona 31, has made space for totally new collections of 70 international brands<\/strong> exclusively selected for the 2018 edition<\/strong>.<\/p>\n

For the last two years, over 30.000 designers have visited the smart working, living and outdoor spaces of Archiproducts Milano, and starting from April 16th<\/sup>, they will finally discover the total new look of the co-net-working space in Zona Tortona.<\/p>\n

\"\"<\/div>\n

This year\u2019s setup has been taking shape thanks to both new as long-lasting collaborations where many different designers have been adding their personal touch. Elisa Ossino Studio<\/strong>, Studio Milo<\/strong>, Christophe De La Fontaine and Aylin Langreuter<\/strong>, Veronica Leali and Matt Lorrain<\/strong> have contributed to the space setup, each focusing on a different area, but all in full synergy with the Art Direction of Archiproducts Milano.<\/p>\n

Within a unique play of colors, patterns and materials, the intimate spaces of this Tortona Hub will host numerous brands, architects, journalists and qualified visitors in a brand-new look. One of the new key elements of this year\u2019s edition will be color<\/strong>, thanks to the collaboration with the German brand Caparol Icons and the young Danish brand File Under Pop, founded by Josephine Akvama Hoffmeyer<\/strong>.<\/p>\n

One single location for an ambitious project with multiple identities: urban installation<\/em>, with a new fa\u00e7ade pattern designed by Elisa Ossino Studio; exhibition itinerary<\/em>, throughout the 14 rooms of the enchanting early 20th<\/sup> century apartment, with open terraces, decorated ceilings and ancient oak and herringbone-patterned floors; and digital interactions<\/em>, revealing every detail of the several collections that bring new color to the 2018 look of Archiproducts Milano.<\/p>\n

This shared partnership continues to grow hence the 2018 setup has united over 70 brands from all around the world!<\/p>\n

Some brands have been part since the very first beginning of Archiproducts Milano and have already reconfirmed this year\u2019s collaboration:\u00a0Desalto<\/a>,\u00a0Saba<\/a>,\u00a0Velux<\/a>,\u00a0Bticino<\/a>,\u00a0Flos<\/a>,\u00a0Sp01<\/a>,\u00a0Roofingreen<\/a>,\u00a0Kriskadecor<\/a>\u00a0and\u00a0Vibia<\/a>. This edition,\u00a0Gruppo Florim<\/a>,\u00a0Living Divani<\/a>,\u00a0Alki<\/a>,\u00a0Thonet<\/a>,\u00a0Casamania & Horm<\/a>,\u00a0Daikin<\/a>,\u00a0Dante Goods and Bads<\/a>,\u00a0ONE\u00a0Mario Sirtori<\/a>,\u00a0Falmec<\/a>,\u00a0Paola Zani<\/a>,\u00a0Texturae<\/a>,\u00a0Volker Haug Studio<\/a>,\u00a0Mogs<\/a>,\u00a0Scirocco H<\/a>,\u00a0Tarkett<\/a>,\u00a0Monolithe Edition<\/a>,\u00a0Ooumm<\/a>,\u00a0Astro Lighting<\/a>,\u00a0AnZa.<\/a>,\u00a0Diemmebi<\/a>,\u00a0Ekinex<\/a>,\u00a0Domal<\/a>,\u00a0Framery<\/a>,\u00a0Henri Tujague<\/a>,\u00a0Hobby Flower<\/a>,\u00a0Knauf Amf<\/a>,\u00a0Les Jardins<\/a>,\u00a0Luctra<\/a>,\u00a0Giovanardi<\/a>, Kiasmo<\/a>,\u00a0Officina Naturalis<\/a>,\u00a0Braid<\/a>,\u00a0Esemplareunico<\/a>, Bottega Intreccio,\u00a0+d<\/a>\u00a0and\u00a0Soil<\/a>\u00a0will join the project.<\/p>\n

Special guest of the 2018 edition will be the installation\u00a0IN TOTO \u2013 Montreal in Milan<\/strong>. Curated by\u00a0Azamit<\/strong>, style icon and visual storyteller for Montreal, the project pays homage to the contemporary design of the Canadian city, \u2018beautifully tormented and tinged with post-industrial melancholia\u2019. A selection of seven designers, whose objects resonate the soul of the city: Atelier Z\u00e9bulon Perron<\/a>,\u00a0Claste<\/a>,\u00a0D\u2019Armes<\/a>,\u00a0Foraine by Atelier Barda<\/a>,\u00a0Lambert et Fils<\/a>,\u00a0Maison Milan<\/a>\u00a0and\u00a0Pascale Girardin<\/a>.<\/p>\n

Archiproducts + Volkswagen Design Tour<\/strong><\/p>\n

For the first time this year, passionates and professionals will have the chance to go on a real \u201cDesign Tour\u201d. Archiproducts will take its guests on a ride throughout the most interesting Fuorisalone locations: on board of the brand new Volkswagen T-Roc, visitors will be able to reach the finest venues highlighted in the Archiproducts Design Selection. Departure from Archiproducts Milano, via Tortona 31, destination Porta Venezia \u2013 Palazzo Bovara for this year\u2019s Elle Decor event, stopping by Brera, Isola and Sant\u2019Ambrogio. In partnership with Volkswagen, main sponsor of the Archiproducts Milano 2018 event.<\/p>\n

EVENT INFORMATION<\/strong>
\n\u201cThe Design Experience\u201d\u00a0<\/strong>
\nArchiproducts Milano
\nVia Tortona 31 \u2013 Underground stop: Porta Genova
\nApril 17th<\/sup>-22nd<\/sup>\u00a0\/ h10-21
\nEVENBRITE LINK:\u00a0https:\/\/www.eventbrite.it\/e\/biglietti-the-design-experience-44672603961<\/a><\/p>\n

Press preview\u00a0<\/strong>
\nApril 16th<\/sup>\u00a0\/ h15-19
\nEVENBRITE LINK:\u00a0https:\/\/www.eventbrite.it\/e\/biglietti-archiproducts-milano-press-preview-44672374274<\/a><\/p>\n

MAIN SPONSOR<\/strong>
\nVolkswagen<\/p>\n

PARTNERS<\/strong>
\nAlki, Astro Lighting, Bottega Intreccio, Braid, Bticino, Casamania, Cedit, Daikin, Dante \u2013 Goods and Bads, Desalto, Diemmebi, Domal, Ekinex, Esemplareunico, Falmec, Florim, Florim Stone, Flos, Framery, Giovanardi, Henri Tujague, Hobby Flower, Horm, Kiasmo, Knauf Amf, Les Jardins, Living Divani, Luctra, Mario Sirtori, Mogs, Monolithe \u00e9dition, Officina Naturalis, Ooumm, Paola Zani, Roofingreen, Saba, Scirocco H, Soil, Sp01, Tarkett, Texturae, Thonet, Vibia, Volker Haug Studio, + d.
\nIN TOTO \/ Montreal in Milan: Atelier Z\u00e9bulon Perron, Claste, D\u2019Armes, Foraine by Atelier Barda, Lambert et Fils, Maison Milan, Pascale Girardin<\/p>\n

TECHNICAL SPONSORS<\/strong>
\nAeg, AnZa.,\u00a0British Fires<\/a>, Cantele, Caparol Icons,\u00a0Ever Life Design<\/a>, File Under Pop,\u00a0Ideal Work<\/a>, Knauf, Kriskadecor,\u00a0Kristina Dam Studio<\/a>,\u00a0Linvisibile<\/a>,\u00a0Martin Design<\/a>,\u00a0Oikos<\/a>,\u00a0Sayduck<\/a>, S\u00fbrface,\u00a0Tivoli Audio<\/a>,\u00a0Velux<\/a>,\u00a0Vifa<\/a>,\u00a0101 Caff\u00e8<\/a><\/p>\n

MEDIA PARTNERS<\/strong>
\nCereal<\/a>,\u00a0darc magazine<\/a>,\u00a0Disegno<\/a>,\u00a0Domus<\/a>,\u00a0Elle Decor<\/a>,\u00a0Kinfolk<\/a>,\u00a0Openhouse<\/a>,\u00a0Surface<\/a>,\u00a0Woth<\/a><\/p>\n

Press contacts:<\/strong>
\npress@archiproducts.com<\/a><\/p>\n

Web<\/strong>
\nmilano.archiproducts.com<\/a>
\nwww.archiproducts.com<\/a>
\nwww.archipassport.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

30\/03\/2018 \u2013 Work in progress at Archiproducts Milano for a new \u2018Design Experience\u2019! For the third time at the Milan Design Week, the design hotspot located at via Tortona 31,<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":4539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[44],"post_folder":[],"class_list":["post-4547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-blog_eng"],"yoast_head":"\nArchiproducts Milano 2018. 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