{"id":4865,"date":"2018-06-11T09:26:27","date_gmt":"2018-06-11T07:26:27","guid":{"rendered":"https:\/\/milano.archiproducts.com\/?p=4865\/"},"modified":"2021-06-29T14:44:24","modified_gmt":"2021-06-29T14:44:24","slug":"the-numbers-of-a-successful-edition-archiproducts-mdw2018","status":"publish","type":"post","link":"https:\/\/milano.archiproducts.com\/en\/the-numbers-of-a-successful-edition-archiproducts-mdw2018\/","title":{"rendered":"The numbers of a successful edition: Archiproducts @MDW2018"},"content":{"rendered":"

10,000 visitors at the new infopoint at the fair, 100,000 distributed guides, 10,000 visitors at Archiproducts Milano and a social media reach of 10 MLN people<\/h4>\n

\"\"<\/p>\n

The 57th edition of Salone del Mobile.Milano has come to an end and the fair registered a stunning success, with 434,509 attendees in merely 6 days from 188 different countries and 1,841 exhibitors.<\/p>\n

Archiproducts + Salone del Mobile.Milano<\/strong>
\nFor the third year in a row, Archiproducts has proudly supported Salone del Mobile as a digital partner for the online exhibitors\u2019 Digital Catalogue. The\u00a0Archiproducts + Salone del Mobile<\/strong>\u00a0infopoint \u2013 the big yellow cube at the fair on Corso Italia \u2013 registered a great turnout with over\u00a010,000 visitors<\/strong>\u00a0including designers, retailers and brands, interested in the\u00a0Digital Product Catalogue<\/a>\u00a0benefits.<\/p>\n

Archiproducts Milano, via Tortona 31<\/strong>
\n10,531 visitors<\/strong>\u00a0attended the Archiproducts Milano event, such as professionals and enthusiasts eager to discover a selection of 70 international brands. All wrapped in a brand new setup curated by Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine, Aylin Langreuter, Veronica Leali and Matt Lorrain, who worked in full synergy with the Archiproducts Milano Art Direction, supported by Volkswagen as main sponsor.<\/p>\n

Video Interviews \u201cDesign Talks\u201d<\/strong>
\nThe Archiproducts editorial office interviewed over\u00a0200 designers<\/strong>, such as Michael Anastassiades, GamFratesi, Sebastian Herkner, Elisa Ossino, Marc Sadler, Piero Lissoni, Hella Jongerius, Patricia Urquiola, Inga Semp\u00e8, Constance Guisset, Luca Nichetto, Marcel Wanders, Marc Thorpe and many more. All the \u201cDesign Talks\u201d are available\u00a0at this link<\/a>.<\/p>\n

Social Media Campaign<\/strong>
\nThe Archiproducts Facebook and Instagram posts reached\u00a09,036,691 users<\/strong>, with 917,552 views on Instagram Stories.<\/p>\n

Design Selection: Guides, Icons, Bags<\/strong>
\n\u2013 over 60,000 visits to the MDW 2018 \u2013 Archiproducts Special Showcase;
\n\u2013 800 displayed Design Selection Icons, 500 at the fair and 300 at Fuorisalone;
\n\u2013 100,000 Archiproducts Guides (Salone del Mobile and Fuorisalone) distributed throughout Milan;
\n\u2013 over 40,000 Guides downloaded online;
\n\u2013 100,000 bags distributed at the Fair and Fuorisalone.<\/p>\n","protected":false},"excerpt":{"rendered":"

10,000 visitors at the new infopoint at the fair, 100,000 distributed guides, 10,000 visitors at Archiproducts Milano and a social media reach of 10 MLN people The 57th edition of<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":4862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[44],"post_folder":[],"class_list":["post-4865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-blog_eng"],"yoast_head":"\nThe numbers of a successful edition: Archiproducts @MDW2018 - Archiproducts Milano<\/title>\n<meta name=\"description\" content=\"10,000 visitors at the new infopoint, 100,000 distributed guides, 10,000 visitors at Archiproducts Milano and a social media reach of 10 MLN people\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/milano.archiproducts.com\/en\/the-numbers-of-a-successful-edition-archiproducts-mdw2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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