{"id":5010,"date":"2018-09-12T16:10:19","date_gmt":"2018-09-12T14:10:19","guid":{"rendered":"https:\/\/milano.archiproducts.com\/?p=5010\/"},"modified":"2021-06-29T14:44:24","modified_gmt":"2021-06-29T14:44:24","slug":"this-white-show-edition-comes-with-a-whole-new-archiproducts-experience","status":"publish","type":"post","link":"https:\/\/milano.archiproducts.com\/en\/this-white-show-edition-comes-with-a-whole-new-archiproducts-experience\/","title":{"rendered":"This WHITE Show edition comes with a whole new \u201cArchiproducts Experience\u201d"},"content":{"rendered":"

Archiproducts Milano among the four locations of the fashion trade show: from Fiorucci, A.F. Vandevorst and Modefabriek pop-up stores, The Belgian Focus selection and a special consultancy service for retailers, here\u2019s how via Tortona 31 is gearing up for the event<\/span><\/h3>\n

As the <\/span>WHITE Show<\/b> fast approaches, the <\/span>Tortona design district<\/b> is gearing up to host the fair\u2019s upcoming edition. From September 21 to 24, Milan will be once again the perfect background for one of the unmissable events in fashion, and buyers are ready to attend and discover the latest in womenswear. <\/span>Archiproducts Milano<\/b> will be \u2013 for the first time \u2013 among the 4 official locations of the event, that this year counts 564 brands, establishing itself as a launching pad for niche brands, emerging talents and labels interested in the easy-to-buy market. For the occasion, Tortona 31 will wear its best dress to offer a unique <\/span>Archiproducts Experience<\/b><\/a>, a sensorial path including the Fiorucci and A.F. Vandevorst pop-up stores and The Belgian Focus and Modefabriek emerging designers.<\/span><\/p>\n

Archiproducts Milano wears Fiorucci<\/h1>\n
\"\"

2018 F\/W womenswear collection by Fiorucci,<\/p><\/div>\n

Fiorucci is more than a fashion brand. It\u2019s an Italian story, that began in Milan in 1967, when Elio Fiorucci was defined the \u201cchampion of democratic fashion\u201d. 31 years later, Fiorucci is back<\/strong>: the label was named Special Guest of this fair\u2019s September edition and is ready to steal the show with an exclusive pop-up store at the Archiproducts Milano ground floor. Here buyers and press will have the chance to purchase items from the brand\u2019s Autumn\/Winter 2018 collection, played on brilliant holographic fabrics, jersey, vinyl, denim t-shirts and oversize sweatshirts. The iconic fashion brand and the phygital innovative experience provided by Archiproducts are two all-Italian realities that meet for the first time, offering an insight on art, fashion and design.<\/span><\/p>\n

\"\"\u00a0 \u00a0 \u00a0 \u00a0\u00a0\"\"\u00a0 \u00a0 \u00a0 \u00a0\u00a0\"\"<\/p>\n

<\/h1>\n

<\/h1>\n

A.F. Vandevorst, Modefabriek e The Belgian Focus<\/h1>\n

For the first time ever, WHITE Show is selling\u00a0directly to the public<\/strong>, choosing Archiproducts Milano as the perfect venue for the Fiorucci, A.F. Vandevorst and Modefabriek temporary shops.<\/p>\n

Together with Fiorucci, the ground floor will host\u00a0a special selection of Dutch designers from the trade show Modefabriek (Femmes Du Sud, Ruigrok Vd W, Maium, A.Bostroem, Daily Paper, Kings of Indigo). <\/span><\/p>\n

A.F. Vandevorst will celebrate its 20th anniversary with a special installation and a temporary shop, where to buy an exclusive capsule collection designed exclusively for WHITE Show Milano, including t-shirts, bags and womenswear. The duo will provide a sensorial experience that highlights and expands upon the brand\u2019s creative approach and passion for the arts. <\/span><\/p>\n

\"\"

\u201cThe girl with the diamond boots\u201d, A.F. Vandevorst in collaboration with Diarough. \u00a9 Ann Vall\u00e9<\/p><\/div>\n

The Belgian Focus is the special project created in full synergy with Flanders District of Creativity, the Belgian platform supporting and promoting emerging creative hubs. Seven among them (Ophelia Lingerie, Morob\u00e9, Maryl\u00e8ne Madou, Lies Mertens, Mooiloop, Studio Collect, Helder Antwerp) will offer\u00a0an insight on the next-generation Belgian creativity and craftsmanship. The result is a complete miscellaneous womenswear offer, from dresses to shoes, from leather goods to lingerie, up to jewelry.<\/p>\n

\"\"

Marylene Madou<\/p><\/div>\n

\"\"

Helder Antwerp<\/p><\/div>\n

\"\"

Ophelia Lingerie<\/p><\/div>\n

<\/h1>\n

<\/h1>\n

Archiproducts Shop for Retail: professional advice for shop and boutique furniture<\/strong><\/h1>\n

\"\"<\/p>\n

The Archiproducts Team will be at the WHITE Show to provide an exclusive professional consultancy service for retailers, offering tailor-made solutions for shops and boutiques. Starting from the initial concept of the store itself, our professionals will develop a 360-degree interior design project with the aim to communicate the identity of a shop and amp up a shopping experience. From timeless icons to emerging talents, from home accessories to lighting and outdoor furniture, work with the world\u2019s premium brands and products available on Archiproducts Shop.<\/strong><\/a><\/span><\/p>\n

Archiproducts Milano will host the show\u2019s Opening Event<\/strong> on Friday, September 21st, from 12 \u2018o clock to 5 pm. Find out more about the events and brands showcased in via Tortona 31!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Archiproducts Milano among the four locations of the fashion trade show: from Fiorucci, A.F. Vandevorst and Modefabriek pop-up stores, The Belgian Focus selection and a special consultancy service for retailers,<\/p>\n

Read More<\/a><\/div>\n","protected":false},"author":1,"featured_media":3491,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[44,49,46,50],"post_folder":[],"class_list":["post-5010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-blog_eng","tag-eventi-en-2","tag-evento-en-2","tag-events-en-2"],"yoast_head":"\nThis WHITE Show edition comes with a whole new \u201cArchiproducts Experience\u201d - Archiproducts Milano<\/title>\n<meta name=\"description\" content=\"Archiproducts Milano among the four locations of the fashion trade show: from Fiorucci, A.F. 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