The Design Experience is now in its fourth edition, and has become a fundamental rendezvous for anyone in Milan during Design Week. Over 50,000 professionals from the world over flock to the Via Tortona location during the Fuorisalone \u2013 the allure? The plethora of installations, immersive experiences and exhibition itineraries\u00a0breaching the borders where design and its collateral worlds meet, blend and overlap.The Archiproducts Milano space prepares to play host by donning a new layout with a design set that counts\u00a0over 5<\/strong>0 partner brands<\/strong><\/a>.<\/p>\n Amid returning partnerships and new collaborations, the indoor and outdoor spaces of Archiproducts Milano turn into a visionary project that speaks its truth through eclecticism. The 15 rooms of via Tortona 31 thus become individual worlds where daring stylistic and sensorial explorations reflect personalities, moods and tendencies. Within the co-networking hub, Architects, journalists, companies and designers are guided through an interactive itinerary in a location that is digital at heart, and that transforms itself every year, from floors to ceilings, and from terrace to fa\u00e7ade. Hundreds of feather-light aluminum chains will dress the building\u2019s fa\u00e7ade, jamming to the graphic beat of the artwork by Turin-based studio\u00a0Truly Design\u00a0<\/strong>in collaboration with\u00a0Kriskadecor<\/strong>.<\/p>\n Desalto<\/a>\u00a0<\/strong>and\u00a0SP01<\/a>\u00a0<\/strong>are confirmed this year as Archiproducts Milano partners, contributing to the location\u2019s decoration alongside\u00a0Dooq<\/a><\/strong>,\u00a0Freifrau<\/a><\/strong>,\u00a0JANUA<\/a><\/strong>,\u00a0L\u2019Ottocento<\/a><\/strong>,\u00a0Novamobili<\/a>,\u00a0Objets Architecturaux<\/a>,\u00a0Wagner<\/a>.\u00a0<\/strong>The workplace takes on new forms in room 11:\u00a0BuzziSpace<\/a>\u00a0<\/strong>designs a flexible and functional set-up, with innovative solutions for sound absorption and furniture accessories that redefine traditional working practices.<\/p>\n The partnership with Japanese brands\u00a0soil<\/a>\u00a0<\/strong>and\u00a0+d<\/a>\u00a0<\/strong>continues, with their\u00a0designs to grab on the go in the ground-floor pop-up shop.\u00a0The outdoor space is entrusted to\u00a0Extremis<\/a>\u00a0<\/strong>and\u00a0Garda Furniture<\/a><\/strong>, the Serbian brand that this year contributes to the Archiproducts Salone del Mobile stand installation (Corso Italia, HALL ITL S40<\/strong>), together with\u00a0Framery<\/a><\/strong>.<\/p>\n The staircase takes visitors through an evocative journey channeled through\u00a0Coordonn\u00e9<\/strong>, whose captivating wall paper tonalities make the Spanish brand\u2019s products instantly recognizable.\u00a0Ceramica Vogue<\/a><\/strong>,\u00a0Florim Ceramiche<\/a>\u00a0<\/strong>and\u00a0CEDIT \u2013 Ceramiche\u00a0D\u2019Italia<\/a>\u00a0<\/strong>add their own personal touch to the space\u2019s interiors. The d\u00e9cor elements include products by\u00a0101 Copenhagen<\/a><\/strong>,\u00a0Mutaforma<\/a>\u00a0<\/strong>and\u00a0Hobby Flower<\/a><\/strong>. The floors showcase the delicate patterns of\u00a0Toulemonde Bochart<\/a>\u00a0<\/strong>rugs, while\u00a0ONE Mario Sirtori<\/a>\u00a0<\/strong>fabrics return to enrich the building\u2019s rooms through their chromatic juxtapositions and strong hues. The entire set is lit up by the luminary creations of\u00a0Flos<\/a><\/strong>,\u00a0Vibia<\/a><\/strong>,\u00a0Astro Lighting<\/a><\/strong>,\u00a0ANDlight<\/a><\/strong>,\u00a0Veronese<\/a>,\u00a0Zero<\/a>\u00a0<\/strong>and\u00a0Vetreria Vistosi<\/a><\/strong>.<\/p>\n The Architecture of Illusion: Volkswagen and Truly Design at Archiproducts Milano<\/strong> Marcante Testa for Living Now Apartment by BTicino<\/strong> Living Now Apartment\u00a0<\/strong>offers a living experience with all the comforts intrinsic to the domotics of a smart home, in a sophisticated and progressive interior design project. The understated discretion of BTicino technology allows for the domotics system to be perceived through the Living Now devices. This smooth technology is capable of blending in and inserting itself seamlessly into the lifestyle dynamics of a domestic habitat.<\/p>\n The concept behind Living Now is interpreted through\u00a0Marcante Testa<\/strong>\u2019s design vision: two rooms that symbolize two distinct home environments in terms of language and color accents. The project features environments that are functionally connected and integrated through a basic need for serene and accessible living.<\/p>\n EVENT INFO Main sponsor<\/strong> Partners<\/strong> Technical partners<\/strong> Media Partners<\/strong> Press office: Web Bticino\u2019s Living Now Apartment by Marcante Testa, Truly Design\u2019s installation for Volkswagen, and over 50 partner brands in 15 rooms where the keyword is \u2018eclectic\u2019 The Design Experience is now<\/p>\n
\nAmong the protagonists of the 2019 edition, members of Truly Design are ready to draw visitors of Via Tortona 31 into a playful and mind-bending anamorphic installation designed for\u00a0Volkswagen<\/strong>, the main sponsors of Archiproducts Milano for the second year running.\u00a0\u00a0Still buzzing from the success of the Zona Tortona Design Tour, the partnership between Archiproducts and the German car manufacturer continues. The project aims to manifest and highlight the unbridled points of intersection between the worlds of interior and automotive design.<\/p>\n
\nMoving up to the venue\u2019s first floor, visitors are welcomed into the\u00a0BTicino\u00a0<\/strong>home:\u00a0Living Now Apartment<\/strong>, designed by the Marcante Testa studio. The interior arrangement here dialogues fluidly with technology, in a perfect symbiosis between innovation and design.<\/p>\n
\n\u201cThe Design Experience 2019\u201d
\nArchiproducts Milano
\nVia Tortona 31 \u2013 Metro: Porta Genova
\nApril 9 \u2013 14 \/ h 10 am \u2013 9 pm
\nEVENTBRITE LINK:
\nhttps:\/\/www.eventbrite.it\/e\/biglietti-the-design-experience-2019-59178257762<\/a>
\nPress preview
\nApril 8th \/ h 3 pm \u2013 7 pm
\nEVENTBRITE LINK:
\nhttps:\/\/www.eventbrite.it\/e\/biglietti-archiproducts-milano-press-preview-2019-59180278807<\/a><\/p>\n
\nVolkswagen<\/p>\n
\nFurniture:<\/u>\u00a0BuzziSpace<\/a>,\u00a0\u00a0De Padova<\/a>,\u00a0Desalto<\/a>,\u00a0Dooq<\/a>,\u00a0Framery<\/a>,\u00a0Freifrau<\/a>,\u00a0JANUA<\/a>,\u00a0L\u2019Ottocento<\/a>,\u00a0Novamobili<\/a>,\u00a0Objets Architecturaux<\/a>,\u00a0SP01<\/a>,\u00a0Wagner<\/a>.\u00a0Outdoor:\u00a0<\/u>Extremis<\/a>,\u00a0Garda Furniture<\/a>.\u00a0Lighting:\u00a0<\/u>101 Copenhagen<\/a>,\u00a0ANDlight<\/a>,\u00a0Astro Lighting<\/a>,\u00a0Flos<\/a>,\u00a0Veronese<\/a>,\u00a0Vetreria Vistosi<\/a>,\u00a0Vibia<\/a>,\u00a0Zero<\/a>.\u00a0Decor:\u00a0<\/u>101 Copenhagen<\/a>,\u00a0Hobby Flower<\/a>,\u00a0Meisterwerke<\/a>,\u00a0Mutaforma<\/a>,\u00a0ONE Mario Sirtori<\/a>,\u00a0Paola Paronetto<\/a>,\u00a0+d<\/a>,\u00a0soil<\/a>,\u00a0Toulemonde Bochart<\/a>.\u00a0Finishings:\u00a0<\/u>CEDIT \u2013 Ceramiche\u00a0D\u2019Italia<\/a>,\u00a0Ceramica Vogue<\/a>,\u00a0Ento<\/a>,\u00a0Florim Ceramiche<\/a>,\u00a0Knauf AMF<\/a>,\u00a0Kriskadecor<\/a>,\u00a0Mutaforma<\/a>, Ressource.\u00a0Smart home:\u00a0<\/u>Bticino<\/a>,\u00a0Ekinex<\/a>.\u00a0Electrical appliances:\u00a0<\/u>Falmec<\/a>,\u00a0La Marzocco<\/a>,\u00a0Loewe<\/a>.\u00a0Decorative radiators<\/u>:\u00a0Scirocco H<\/a>.\u00a0Doors and windows<\/u>:\u00a0Linvisibile<\/a>,\u00a0Mogs<\/a>.\u00a0Air Conditioning:\u00a0<\/u>DAIKIN Air Conditioning<\/a>,\u00a0Olimpia Splendid<\/a>.<\/p>\n
\n101 Caff\u00e8, AEG, Amazon Alexa, Ca\u2019puccino, Coordonn\u00e9,\u00a0Domal<\/a>,\u00a0Ege Miray Kaman,\u00a0EVER Life\u00a0Design<\/a>,\u00a0Knauf Italia<\/a>,\u00a0Kristina Dam Studio<\/a>,\u00a0Roofingreen<\/a>, Silent Gliss,\u00a0Sonos<\/a>,\u00a0Velux<\/a>.<\/p>\n
\nCereal Magazine, darc magazine, DisegnoDaily, Domus & Domus Tabloid, Elle Decor Italia, Nomad Magazine, Oak The Nordic Journal, Openhouse Magazine, Sindroms, Surface mag.<\/p>\n
\npress@archiproducts.com<\/p>\n
\nmilano.archiproducts.com<\/a>
\nwww.archiproducts.com<\/a>
\nwww.archipassport.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"