The place where Architects and Designers find inspiration and information to design, build, and furnish
1/3/2016 – Archiproducts is opening a new Space in the city: in Zona Tortona, the beating heart of the new Milan, among art, fashion, design, and business.
It’s called Archiproducts Milano. The address is via Tortona 31, between Superstudio and the Nhow; just steps from the Armani Museum, from the Atelier and Laboratories of the Scala theatre, and from BASE, the new hybrid space for culture and creativity in the ex Ansaldo.
Its web address is milano.archiproducts.com
A spacious, turn-of-the-century apartment, 500 square meters with terraces, decorated stuccoed ceilings, and antique oak herringbone floors; direct access to via Tortona and four windows which face the entrance of MUDEC, Milan’s Museum of Culture.
From the web to the city: Archiproducts Milano is a hub in which Architects, Designers, and Brands in search of inspiration and opportunities meet to collaborate on projects, and value sharing and networking.
“Live, work, design” is the Fuorisalone 2016 event which the space will host until 30 June. The spacious apartment in via Tortona 31 will be set up as a place in which one can live, work, and meet with others, with furniture and objects by Archiproducts’ international partners: Desalto, Saba Italia, Vibia, Ton, NORR11, Ethimo, Simes, Alpes Inox, Vitrum, Hey Sign, Dieffebi, Kriska Décor, Stellar Works, Buxkin, Roofingreen, Velux, Kiasmo, and Iittala, as a backdrop.
A large home in which one can work, or a workplace in which one can feel at home.
Diego Grandi intervenes on the building facade, leaving a strong graphic and geometric mark.
“The large-scale surface project highlights the entrance and outlines Archiproducts’ “physical portal”, through which the web platform and virtual space manifests itself for the first time as a physical space. Starting from this physical aspect, the pattern suggests three-dimensionality through a series of two-dimensional backgrounds which conceptually recall the internal spaces. The chromatic harmony and the depth perception evoke an ideal construction composed of volumes and boxes which develop in a sequence of infinite rooms”, Diego Grandi.
It will also be the editorial headquarters of Archiproducts. It will host Sayduck, a startup specializing in Augmented Reality, and Velux’s “Rethink the daylight” Academy. It will be set up for events, light co-working, meetings, previews, and product expos. A place dedicated to the Architects of Milan and the entire world.
Archiproducts Milano also kicks off the invaluable alliance with Elle Décor Italia, online and offline, which will make this space a touchpoint for events, exhibitions, and happenings, during Milan Design Week and after. A harmonious and complementary synergy built on the choice of themes, partners, and styling, with the consolidated experience of Elle Décor’s editorial staff.
Archiproducts Milano also stems from the collaboration with the Milano Space Makers team, a leading group for the scouting and management of the most beautiful locations in Zona Tortona, as well as an engine for the cultural renewal of the area. And with the collaboration of BASE Milano and the MUDEC STORE, which have teamed up with Archiproducts Milano as the sector’s specialized cluster for many activities.
Numerous synergies and alliances which create a system and network in a district of Milan, the new Zona Tortona, which will astonish and amaze all with its capacity to attract creative energy!
EVENTS INFO
“Live, Work, Design”
@Archiproducts Milano
Via Tortona 31 – Metro: Porta Genova
April 12th-17th
h 9,00-19,00
Umami, Michelin-starred Restaurant
April 12th-17th
h 19,00-21,30
(invitation strictly required)
Press preview
April 11th
h 15,00-19,00
ARCHIPRODUCTS
Archiproducts is the largest international online resource for Architecture and Design: 11 languages, 160,000 catalogues, 3,500 brand advertisers. An incredible source of inspiration for over 1.7 million registered Architects and
Designers and 46 million readers every year. Archiproducts is part of the Archipassport.com network, along with
Archilovers, Archiportale, Edilportale and Sayduck.
PRESS CONTACT
press@archiproducts.com