Exhibitions, events and meetings: Archiproducts Milano is a dynamic reality in the centre of the Italian capital of design. And Velux chose it as location – along with an attic with view on Parco Sempione – for a spot to promote their platform for professionals .

A whole day spent in Via Tortona 31 where a troupe of videomakers shot the scene of a meeting between an Architect and a client. The video will be used to launch the “VELUX professionals club”, a database including projects and ideas on attics’ design uploaded by Architects and experts.

After creating an account on www.mansarda.it it will be possible to get inspired by advanced ’ styles and projects, helping users find the solution they are looking for. There’s also a section dedicated to budgets, where potential customers can calculate the amount of money they’d need to renovate their attic.

The promotional spot is produced by the Social Content Factory Creative Agency, along with Bearoll. People involved in the shooting session are Serafino Ruperto (consultancy and supervision), Alessandro Somma (direction), Nicola Lorusso (executive production), Claudio Roveda (DoP), Martina Bertoli (editing), Sara Mancini (make up), Valentina Mignogna, Daniele Cavone Felicioni, Giulia Manzini and Luigi Guarnieri (actors).

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