As the 2019 WHITE Show approaches, Archiproducts Milano becomes “Contemporary Window”, a place where brands and retailers meet
The 2019 WHITE Show is heading back to Archiproducts Milano to introduce the new trends in international womenswear. From September 19 to 22, Tortona 31 – among the four official locations of the event – will host a selection of brands, ranging from those selected by CBI for the Contemporary Window project to Boyish, the Californian brand which produces eco-friendly denim.
With over 550 brands (+4% compared to 2018), 27,000 expected visitors and a fitted surface of approximately 23,000 sqm, WHITE Show confirms its role as main marketplace for the most influential players in womenswear. Each year, professionals from all over the world reach the Tortona Design district to establish new connections and get a glimpse of the event’s buyer-oriented offer: a melting pot of global brands selected for their ability to put a spotlight on the finest in contemporary Fashion.
Credits: WHITE Show
> Find out more on WHITE Show 2019
Contemporary Window at Archiproducts Milano
Via Tortona 31 has been chosen as location for Contemporary Window, the one-of-a-kind cross-connection exhibition formula created in collaboration with WHITE, Camera Buyer Italia e Regione Lombardia, with Lampoon as a media partner. The purpose of the project is to enhance the synergies between brands and top retailers from Lombardy, welcoming 13 buyers selected by CBI in the new Archiproducts Milano set-up. Among them, Banner (Milano) with Bethany Williams, Base Blu (Varese) with Area, Bernardelli (Mantova) with Jejia, Biffi (Milano) introducing Eudon Choi, Cose (Cremona) with MCLXX Street Couture, Il Sellaio (Casatenovo) with Rotate, Lattuada (San Vittore Olona) and Ganni, LungoLivigno (Livigno) and Alanui, Mantovani (Carate Brianza) with Saloni, Penelope (Brescia) with Natasha Zinko, Rail (Brescia) presenting Marine Serre, Tony Boutique (Magenta) with Stand e Tessabit (Como) together with Monse.
The venue’s windows will turn into the frames of an emotional journey telling the story of the retail world and the brands’ heritage with outfits and multimedia installations. The first floor will be set as a meeting and networking place for Italian and international top buyers to merge and confront with press members worldwide.
Boyish and its cruelty-free denim
Archiproducts Milano will be the scenery of Boyish’s installation, the brand from LA created by Jordan Nodarse and chosen from WHITE as Special Project and protagonist of the Showroom Connection @WHITE project. The Californian fashion brand will be presenting its 2020 spring/summer collection, inspired by the colors of Earth, with vintage silhouettes and modern functional details. The result is a selection of jumpsuits and safari jackets produced in full respect of the environment with ecological and cruelty-free processes as required by the sustainable production brand’s policies.
> See all brands showcased at Archiproducts Milano from September 19 to 22