Aria is the new Archiproducts Milano setup for Design Week 2025

Air is the spirit that breathes life into us and engages the world that surrounds us. Aria is an exploration of design where matter becomes a medium for connection through layering, movement, and light. By incorporating iridescence, pastels, and kinetic energy, the project transforms materials into a multi-sensory journey, highlighting how the interaction of form and light can connect spaces, people, and ideas. This project breaks through traditional boundaries, creating a deeper sense of unity and connection between those participating in this brand-new immersive design experience. 

A new chapter for Archiproducts Milano

On the occasion of Milano Design Week 2025, Archiproducts unveils Aria, a visionary interior project of Archiproducts Milano designed by Studiopepe. Dedicated to the ethereal theme of air, Aria transforms interior space into a dynamic, sensorial environment where light and material interact to create ever-changing perceptions.

Bringing together over 50 of the most influential international design brands, the project is not just a conceptual exploration but a total interior experience, designed to inspire architects, designers, and professionals. Through a meticulous selection of furnishings, lighting, and materials, Aria challenges the traditional boundaries of spatial design, fostering new dialogues between form, function, and atmosphere.

Archiproducts Milano confirms once again its position as an exceptional meeting place for brands, architects, and designers—a space where new interior projects take shape. 

Key brands and installations of Aria

The new Aria layout at Archiproducts Milano brings together a curated selection of visionary brands and designers, each contributing to an immersive interior landscape where light, movement, and materials converge.

Brionvega introduces its legendary Radiofonografo by Achille and Pier Giacomo Castiglioni, a timeless icon of Italian design, alongside the Totem by Mario Bellini, unveiled in a special 2025 finish harmonizing perfectly with the Aria palette. Sharing the space, Vismara Design presents the Oskar foosball table by Bellavista & Piccini in an energizing lime finish, bringing playfulness and sophistication to the environment.

Returning after eight years, Danish brand NORR11 showcases a composition of its Jagger sofa, setting the tone for a refined yet relaxed atmosphere. Overhead, the latest lighting piece by Studiopepe for Swedish brand Pholc adds sculptural elegance, reinforcing the dialogue between form and illumination.

Alcantara introduces a unique selection beyond upholstery and curtains, featuring a special three-dimensional surface with striking pyramid-shaped geometric patterns. SIXINCH transforms the bar area into a fully customized softscape, using its signature coated foam to create an expansive upholstered environment. Pulkra, specializing in cement furnishings, presents a selection of pieces by Stormo Studio, Pio & Tito Toso, Martinelli Venezia, and Debonademeo, all crafted in a palette that seamlessly integrates with the Aria aesthetic.

The spatial experience is further enhanced by immersive surfaces and lighting. Dresswall illuminates key areas with luminous ceilings and its Stripes system, guiding visitors through a fluid, atmospheric journey. Colored polycarbonate walls by Polypiù bring depth and translucency to the corridors, while Kriskadecor reinvents the staircase with its signature metal mesh.

Outdoor design also finds its space within Aria. A medium for connection, featuring a terrace curated by Dedon—an oasis of relaxation suspended between indoor and outdoor living. During Salone, TEPORIA enhances the experience with a lounge area set up in the courtyard, offering an additional space for gathering and conviviality.

At Archiproducts Milano, the 3M Capsule installation, designed by 3M Design, explores the iridescent interplay of light and surfaces, expanding the perceptual and transformative possibilities of materials within the space.

Further enhancing this immersive experience, Fiuggi takes center stage with a dedicated space, where design seamlessly interacts with the brand’s essence through a newly designed bottle, embodying the purity and movement of water in dialogue with the ethereal aesthetics of Aria. Meanwhile, RRD brings its expertise in materials and fabric breathability to the project, shaping elements that embody lightness and balance. By integrating cutting-edge solutions and a deep understanding of spatial fluidity, RRD enhances the interplay of textures and air, reinforcing the seamless connection between materials and atmosphere. 

Through these collaborations, Aria becomes a dynamic dialogue between design, architecture, and sensory experience—where air, light, and material dissolve into a seamless spatial narrative.