Color in Architecture: between “Sense and Sensibility”

The second Archiproducts Design Talk explores the use of colour in architecture. Studiopepe, Gabriele Salvatori, La Calce del Brenta, and colour consultant Andreea Hartea Raluca discuss their experiences and perspectives on incorporating colour into architecture, considering space, materials, and emotional perception.

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Arianna Lelli Mami and Chiara Di Pinto, Studiopepe

Arianna Lelli Mami and Chiara Di Pinto graduated from the Politecnico di Milano in interior and industrial design. Passionate about art and design, they established Studiopepe, an interior design studio based in Milan, in 2006. Their conceptual approach is influenced by the unexpected and draws from a rich iconographic and visionary background. They meticulously attend to every detail and strive to evoke emotions through their projects.

They have collaborated with numerous brands such as Hermès, Avart, Rinascente, Jaspal, Ethimo, Alysi, Max&Co, Spotti Milano, Fritz Hansen, Kvadrat, wall&Decò, Gallotti&radice, Tacchini, Baxter, cc-tapis, Agape, Marsotto Edizioni, Visionnaire, &tradition.


Paola De Toni, La Calce del Brenta

Sales manager and co-owner of La Calce del Brenta, Paola De Toni is the fourth generation to head a company producing lime from river pebbles since 1920. Specialising in lime finishes, plasters, undercoats, and insulations for the building industry, La Calce del Brenta has developed very important work on natural and silicate-free colours. Their work includes the Historical Colour Repertoire, a collection of over 500 colours used in the plasters of Venetian cities. The Municipality of Padua used their invaluable sample book to draw up the colour plan for the facades of the historic centre.

La Calce del Brenta finishes have been used for the restoration of the stables of the Quirinale Palace, the Sacro Volto Church in Turin with architect Mario Botta, the Paganini Auditorium in Parma designed by Renzo Piano, the Etruscan Museum in Milan with architect Mario Cucinella.

Many high-end fashion stores and design hotels have chosen lime-based solutions, including the Amini showroom in Milan, Foster&Partners in London and the Sereno on Lake Como, in collaboration with Studio Urquiola.


Gabriele Salvatori

Gabriele Salvatori, CEO and Creative Director of the Salvatori brand, obtained a degree in Business Administration and Management at the London Business School and later pursued further education at Harvard. Today, he leads the historic family business that has been globally exporting natural stone from Tuscany for over five decades.

Gabriele Salvatori has been steadfast in his pursuit of blending natural stone, innovative design, and cutting-edge technology. This commitment has resulted in a distinct DNA that permeates the company’s entire production. In 2007, Salvatori debuted at FuoriSalone in Milan, becoming the first stone-working brand to participate. They returned to Design Week in 2010, collaborating on a project with renowned architect John Pawson. Partnership with Piero Lissoni followed, as well as with Rodolfo Dordoni, Kengo Kuma, Michael Anastassiades, Elisa Ossino, Franz Siccardi, Vincent Van Duysen, Federico Babina and Yabu Pushelberg.


Andreea Hartea Raluca, RAH Colour Consulting

Andreea Hartea Raluca is a colour consultant focusing on attentional cognitive bias. She completed a three-year Visual Arts course at NABA and a two-year course in Hypnosis and Analogical Psychology at the CID_CNV Research Institute. Her studies also encompassed the study of perception within the realms of neuromarketing, mental health, and wellness culture.

In 2023, Andreea established RAH Colour Consulting, a company dedicated to personalisation, interior design, and culture. Authenticity and the promotion of spontaneous living are central to her approach, which aims to create experiences and narratives that foster deeper connections with the environment through the strategic use of colour.


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