From 22 to 25 September at via Tortona 31
From 22 to 25 September WHITE Milan will take place, the event dedicated to women’s wear and accessories sponsored by the city of Milan.
For this edition WHITE spreads its geographical boundaries at theTortona Fashion District, with the Archiproducts Milano’s hub and a space for special projects and events inside the Italian Chamber of Fashion Buyers, added to the three existing locations. A context which is not definitely that of a fair, but has a great impact and becomes the ideal setting to introduce a selection of the best designers of the moment at an international level.
White @Archiproducts Milano is not only a location, but a common and synergetic project putting on the same line the cooperation between two worlds with multiple similarities, fashion and design, thanks to the opportunities that only the Tortona area can offer.
An occasion to tell about the several project ideas and innovations contributing to an economic and cultural development focused on Retail. A way to put together two complex and complimentary phenomena, Fashion and Design.
Archiproducts Milan is the offline expression of Archiproducts.com. In a fascinating building dating back to the beginning of the century, green terraces, ceilings decorated with stucco-works and ancient floors made of oak, combined with former industrial settings, represent the daily meeting point and working place of architects and designers in search for inspirations to set their creativity free, design and build.
Such spaces, where for each Fuorisalone a new exhibition layout with trendy design products is opened, will host the brand selection of White, able to express the combination between Fashion and Design at its best. Among the international fashion brands of the edition of September 2017 there are Martina Spetlova, Situationist, KsneiaSchnaider and the special guest of the event SSHEENA.
“We strongly believe in this opportunity and in the common development it can have. Infact for Archiproducts this means spreading its reference market to the B2B of the Fashion segment thanks to its offline channel and ensuring the visibility of the exhibited brands to a public of design victims, i.e. the clothes retailers and their customers. Therefore, the operators of the event will be granted a special discount on the Archiproducts e-commerce, apart from a consultancy service to buy through the e-shop pieces of furniture selected for the retail”, Luciana Maiorano, Project Manager Archiproducts Milano.
For White this means offering its own designers the possibility to freely express themsleves in a creative and inspired environment able to enhance their collections and, at the same time, giving its own visitors a place able to surprise and welcome them in a relaxed atmosphere where they can deal with business.