Nature’s “True” colours on Roofingreen grass: Archiproducts Milano turns into a seasonal setting
If we had to sum up in a few words the latest Archiproducts Milano makeover, we would probably describe it as “a modern approach to space”. Last Friday – November 10th – True Design together with Roofingreen dressed via Tortona 31 interiors with powerful fall colours. The Italian brand has already established a dialogue between working environments, collective and private spaces thanks to its latest collection “True goes through”. But this time the duo definitely wants to make a step forward, exploring new boundaries between outdoor and indoor.
Archiproducts Milano spruced itself up for the occasion, turning into a fall-inspired setting to host a double product release.
On one side, Roofingreen unveiled LEAF, the new concept for synthetic grass in landscaping applications designed for renovation of roofs and terraces. An innovative, dry system which redefines and adds value to the synthetic grass concept. In only 2,5 cm.
On the other side, True Design introduced a vibrant fall-colours inspired palette, dedicated to Nature and its shades. The Italian brand created a chromatic scale, from the lightest hues of grey to the most intense red nuances, including orange, yellow, blue and purple. With Aldo Parisotto as Art Director and a team of Italian designers, the 2018 collection includes furniture suitable for both working and private spaces. Each product is chosen to compliment both aesthetic and functionality: the result is a collection of pieces merging comfort with contemporary Design, giving utmost attention to details, colours and materials.
The two brands teamed up to get Archiproducts Milano into fall mood to host an event that lasted from 10 am to 3 pm. Roofingreen chose the “Breakfast&Lunch” formula: the Archiproducts Milano staff welcomed guests with a rich buffet, including both breakfast and lunch tasty dishes.
