Industry professionals and the media get a preview of the new mirrorless camera “with an analog soul”
The new X-Pro3 brings back the joy of photography through its 3-inch rear display and hidden screen. Fujifilm launched its intentionally retro digital camera at Archiproducts Milano. Here, industry professionals and the press had the chance to put it to the test and enjoy a digital experience with all the charm of analog.
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Over 40 professionals and journalists attended the preview and roamed around Zona Tortona in search of the perfect shot. The Fujifilm X-Pro3 was particularly appreciated for its materials, finishes, and details that are a nod to analog cameras.
In fact, all the settings are adjusted using mechanical dials. The few buttons on the body of the camera are used to navigate the menu and set the focus.
The model’s real novelty, however, lies in its screen: a hidden panel that is designed to be impractical. This bold choice aims to revive the early days of photography before shots could be previewed.
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