Behind the scenes of TikTok at Archiproducts Milano

Tik Tok chose Archiproducts Milano

Today, more and more brands, creators, and enthusiasts are choosing TikTok to discover new ways of communicating, reach new audiences, and share their stories. In July, the entertainment platform that reaches more than 1 billion people chose Archiproducts Milano to connect with professionals and discuss fashion and innovation against the most fitting backdrop: the world of Design. 

Inspiration, ideas, and an energetic atmosphere are reflected in the customized space with TikTok’s distinctive touch. The environment conveys the community’s enthusiasm and introduces fresh perspectives in a new, exciting way. 

An immersive experience among design, fashion, and innovation

During the event, guests experienced Aqua”, a design exploration through the 16 rooms of Archiproducts Milano inspired by the aquatic world, from the colors and materials of the furnishings to the play of light. A reference point where fashion, innovation, technology, and design blend perfectly together. 


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