White@Archiproducts Milano: where fashion and design meet

Fashion and design get united in via Tortona 31 with SSHEENA, Martina Spetlova, Situationist and Ksneia Schnaider creations. Lavazza served delicious coffee goodies for brunch

White Milano closed this edition with a bang. The international event dedicated to womenswear and accessories included for the first time Archiproducts Milano, where fashion met design. Two worlds alike to be united in one common synergy and share the same project.

Archiproducts and White joined forces to show how to reach an economic and cultural growth in retail based on ideas, projects and innovation. Offering designers an inspirational space where to express themselves freely and at the same time offer a relaxed atmosphere for professionals to think about business.

From 22nd to 25th September, Archiproducts Milano hosted a selection of brands and products to show the connection between fashion and design at its highest extend. Serena Mandelli, designer and founder of SSHEENA, was selected as Special Guest and protagonist of the Urban Catwalk that closed this White’s edition in Piazza Duomo.

Also Martina Spetlova’s leather creations were displayed in via Tortona 31, where the Russian designer offered a classy and sporty interpretation of the material. Situationist and Ksneia Schnaider showed their latest projects, while Lavazza had liven up brunch with many coffee flavoured refreshments.

This 2017 White edition scored an all-time record with 532 brands, 26.211 visitors, two new locations in zona Tortona – Archiproducts Milano and a space within Camera Italiana Buyer Moda – covering a staged area of 20.500 m2.
This year’s edition offered an extra day compared to the 3 previous editions to offer a balanced mix of acclaimed Made in Italy brands and international emerging designers.

Browse our photogallery!

Archiproducts Milano: that’s how the future sounds

Bang&Olufsen chose Archiproducts Milano to launch its brand new products, redefining the traditional concept of sound design

Extraordinary performances, innovative sound control and minimalist design: these are the main features of the latest products by Bang&Olufsen, reveiled to the press at Archiproducts Milano. The acclaimed Danish Brand chose the co-networking space in via Tortona to launch these two new items defying traditional hi-fi systems: BeoLab50, a high-end active loudspeaker and BeoVision Eclipse, a TV featuring the latest 4K HDR OLED screen technology and the world’s best TV sound.

Last Thursday, the Archiproducts team welcomed journalists for an exclusive Italian press day. An incredible music and cinematic experience, supplemented by the modular audio system BeoSound Shape, already presented in April during the Milano Design Week.

Bang&Olufsen’s products share a multiroom function, that makes it possible to listen to the same music – or different tracks – in every room of your house. To live a complete sound experience, the products are meant to interact with each other, in order to combine high-level audio performances with the OLED video quality.

BeoLab50 is a loudspeaker based on the Active Room Compensation technology: using an external microphone, the device analyzes the surrounding acoustic environment and applies compensation filters to offer the best sound experience for that room in that precise moment.

The SoundCentre features an integrated 450 watts 3-channel speaker system that outperforms even the most powerful soundbar on the market. Its ability to deliver speech-optimised centre channel audio as well as powerful stereo performance – all at once – makes BeoVision Eclipse an exceptionally flexible solution in any audio setup.

“Our mission at Bang&Olufsen has always been to create outstanding audio experiences” – this is the goal of the Danish brand, always seeking to redefine the traditional concept of stereophonic sound, creating innovative products suitable for any home.
Video, Audio and Design of the future.

Archiproducts Milano Events Planning 2016/17

Archiproducts Milan is a hub dedicated to design, where companies, professionals and students come together to learn, cooperate, and share their projects and ideas. Recently, Archiproducts Milan has been strenghtened its great potential for the new Design beating heart in Milan.
Many networks have been created in the district in just six months, involving architects, designers, professionals, brands, and industry influencers.

Every day, the space has offered the chance to explore new synergies, share and acquire new knowledge, do networking. All this, without giving up the relaxation of a coffee break, in a place that invites you to stay!
The agenda is even more dense and full of novelties for 2017.
Discover hereinafter the preview of the panel of the events.

APRIL – NOVEMBER 2016

FUORISALONE MAXI EVENT – Live, Work, Design – 7 days / 10.000p – b2p
Re-think Daylight (Velux workshop) 6 days / 60p – b2p
Issey Miyake “Plantation” – Fashion event (Milano Fashion Week) – b2p
Donatella Brunello – Fashion event (Milano Fashion Week) – b2p
Social media for Design Industry – 4 days / 160p – b2b
Norway Institute – Meeting design strategy – 1day / 20p b2b
Milano Film Festival press office
Ceramica Bardelli collection by Marcel Wanders press day – 1 day / 200p – b2b b2p
Federlegno meeting – convention Federlegno – 1 day / 30p – b2b
Velux meeting – International corporate meeting – 1day / 20p – b2b
Kiasmo meeting
Fondazione Dioguardi meeting – 1 day / 10p – b2p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day /100p – b2c b2p

DECEMBER 2016

Press day Bticino (Movie presentation) – 1 day / 200p – b2b b2p
Plastic Design (De Lucchi Workshop + Kartell) – 2 day / 40p – b2p
Duravit international Meeting – 1 day / 5p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day / 100p – b2c b2p

JANUARY – MARCH 2017

Issey Miyake “Plantation” – Fashion event (Milano Fashion Week) – b2p
Max Mara – Fashion event (Milano Fashion Week) – b2p
Isabel Marant – Fashion event (Milano Fashion Week) – b2p
Press days Edilportale + Made Expo (march, 9th 2017) – Night event – 2 day / 300p – b2p
WS – Ecommerce – B2B – 8h / 40p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1day / 100p – b2c b2p

APRIL 2017

FUORISALONE MAXI EVENT – “AUGMENTED DESIGN” – 7 days / 15.000p
Archiproducts Nights (invitation only, dinner) press, industry, architects 4 days / 600p – b2b b
Press meetings 4days / 200p – b2p
WS – Ecommerce – B2B – 8h/40p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1day / 100p – b2c b2p

MAGGIO – SETTEMBRE 2017

Ecommerce workshop – B2B – 3 days / 120p
Social Media per il Design (Social Media for the Design Industry) workshop – B2B – 3 days / 120p
Social Media per gli Architetti (Social Media for Architects) workshop – B2P – 3 days / 120p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day / 100p – b2c b2p

OCTOBER – DECEMBER 2017

DesignINCinema (Talks) – 4h / 30p – p2p
Design City (Fall design Milano) – 1week (October 2017)
Retail Design (From Design to Shop) – 4h/20p – b2b
Archiproducts Design Awards 2017 GALA NIGHT – 4h/150p – b2b
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day / 100p – b2c b2p

Architects Academy, March 2017- December 2017

New Architects School by Archiproducts 800h/800p – b2p

1) Hotel Design – 16h/20p
2) Contract Design – 32h/20p
3) Be Original – 16h/20p
4) Exhibition Management – 32h/20p
5) Exhibition Design – 32h/20p
6) Colors Design – 16h/20p
7) Lighting Design – 32h/20p
8) Textiles Design – 16h/20p
9) Art Setting in Interiors – 8h/20p
10) Architectural Photography – 32h/20p
11) Interiors Photography – 32h/20p
12) Product Design Photography – 32h/20p
13) Multi-store wood frame construction – 32h/20p
14) Building assessment and mitigation of seismic risk – 32h/20p
15) Fire Prevention System Design – 16h/20p
16) Comfort Design – 32h/20p
17) Acoustic Design – 16h/20p
18) Re-Think Daylight – 16h/20p
19) Zero-cost redevelopment – 16h/20p
20) Geotechnical investigations and Design – 16h/20p

DE LUCCHI WORKSHOP
21) Lighting Design – 15h/20p
22) Lamp Design with Davide Groppi – 18h/20p (De lucchi Workshop + Davide Groppi)
23) Plastic Design con Kartell – 21h/20p (De lucchi Workshop + Kartell)
24) Design with laminates, with Arpa – 12h/20p (De lucchi Workshop + Arpa)

Are you interested in one of the scheduled courses or have you got suggestions for us?
Email us at milano@archiproducts.com, we are always looking for ideas or new initiatives.