“More than meets the eye”

LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 “More than Meets the Eye”

In via Tortona 31, 12th October, LINVISIBILE launched “More than Meets the Eye” 2017, a beautiful book inspired by architectural environments from across the world.

More than a catalogue, “More than Meets the Eye” is a design guide that tells the story of a brand which represents the excellence of made in Italy design. In cooperation with Studio Matteo Ragni, LINVISIBILE created a book enriched by Max Rommel’s images and Virginio Briatore’s poetry, explaining how the brand has changed and what it aims to become in the future.

LINVISIBILE always heads toward innovation. Therefore they’ve decided to challenge new international horizons and offer a rebranding with new images, services and products. “More than Meets the Eye” is the proof of this transformation.

Watch the video and download the catalogue from the LINVISIBILE website!

White@Archiproducts Milano: where fashion and design meet

Fashion and design get united in via Tortona 31 with SSHEENA, Martina Spetlova, Situationist and Ksneia Schnaider creations. Lavazza served delicious coffee goodies for brunch

White Milano closed this edition with a bang. The international event dedicated to womenswear and accessories included for the first time Archiproducts Milano, where fashion met design. Two worlds alike to be united in one common synergy and share the same project.

Archiproducts and White joined forces to show how to reach an economic and cultural growth in retail based on ideas, projects and innovation. Offering designers an inspirational space where to express themselves freely and at the same time offer a relaxed atmosphere for professionals to think about business.

From 22nd to 25th September, Archiproducts Milano hosted a selection of brands and products to show the connection between fashion and design at its highest extend. Serena Mandelli, designer and founder of SSHEENA, was selected as Special Guest and protagonist of the Urban Catwalk that closed this White’s edition in Piazza Duomo.

Also Martina Spetlova’s leather creations were displayed in via Tortona 31, where the Russian designer offered a classy and sporty interpretation of the material. Situationist and Ksneia Schnaider showed their latest projects, while Lavazza had liven up brunch with many coffee flavoured refreshments.

This 2017 White edition scored an all-time record with 532 brands, 26.211 visitors, two new locations in zona Tortona – Archiproducts Milano and a space within Camera Italiana Buyer Moda – covering a staged area of 20.500 m2.
This year’s edition offered an extra day compared to the 3 previous editions to offer a balanced mix of acclaimed Made in Italy brands and international emerging designers.

Browse our photogallery!

Archiproducts Milano: that’s how the future sounds

Bang&Olufsen chose Archiproducts Milano to launch its brand new products, redefining the traditional concept of sound design

Extraordinary performances, innovative sound control and minimalist design: these are the main features of the latest products by Bang&Olufsen, reveiled to the press at Archiproducts Milano. The acclaimed Danish Brand chose the co-networking space in via Tortona to launch these two new items defying traditional hi-fi systems: BeoLab50, a high-end active loudspeaker and BeoVision Eclipse, a TV featuring the latest 4K HDR OLED screen technology and the world’s best TV sound.

Last Thursday, the Archiproducts team welcomed journalists for an exclusive Italian press day. An incredible music and cinematic experience, supplemented by the modular audio system BeoSound Shape, already presented in April during the Milano Design Week.

Bang&Olufsen’s products share a multiroom function, that makes it possible to listen to the same music – or different tracks – in every room of your house. To live a complete sound experience, the products are meant to interact with each other, in order to combine high-level audio performances with the OLED video quality.

BeoLab50 is a loudspeaker based on the Active Room Compensation technology: using an external microphone, the device analyzes the surrounding acoustic environment and applies compensation filters to offer the best sound experience for that room in that precise moment.

The SoundCentre features an integrated 450 watts 3-channel speaker system that outperforms even the most powerful soundbar on the market. Its ability to deliver speech-optimised centre channel audio as well as powerful stereo performance – all at once – makes BeoVision Eclipse an exceptionally flexible solution in any audio setup.

“Our mission at Bang&Olufsen has always been to create outstanding audio experiences” – this is the goal of the Danish brand, always seeking to redefine the traditional concept of stereophonic sound, creating innovative products suitable for any home.
Video, Audio and Design of the future.