The 61st edition of the Salone del Mobile.Milano has just come to an end. During this event, Archiproducts organized activities and projects, offering all the design experiences that make it the “global source” for Architecture and Design.
More than 15,000 people visited Archiproducts Milano to discover “Terra. Inspired by earth“, the project curated by Studiopepe and dedicated to the colors, environments, and materials of the “home we inhabit every day”: our planet. This space is now ready to host professionals, customers, journalists, and design brands on Via Tortona 31 all year around.
Many visitors took part in the Design Talks @Archiproducts Milano, a series of interactive conversations to discuss the meaning of “Space”, “Colour”, “Matter” and “Light” during the creative process in Architecture and Design. It was a moment of insight and reflection thanks to the participation of internationally renowned professionals such as Cino Zucchi, Carlos Bañón, Tim Fu, Chad Oppenheim, Marius Myking, Davide Angeli, Lucie Koldova, Barry Richards, Elisa Ossino, and many others.
During the Milan Design Week, we met more than 15,000 Architects, Brands, and Retailers at our stand at the Salone del Mobile. 50,000 copies of the Archiproducts Guide were distributed in the most important places of the event and 35,000 Design Selection were downloaded.
The “Design is our Purpose” campaign was also a success! 300,000 visitors from 181 countries saw it through the spaces of the Rho Fiera metro station: the main entrance to the Salone del Mobile.
The Archiproducts’ multi-subject campaign was photographed by Alberto Zanetti to frame the synergy between 10 Designers, Brands, and Products. and to highlight the spark that strikes a designer and brings their new idea to life.
Thanks to these initiatives, over 85,000 new people entered the world of Archiproducts: Architects, Designers, Professionals, and Brands who design and work all over the world.
Thank you, Milano!