The Beauty Space is the Clinique and Darphin open day organized by the boutique digital agency Atelier Gourmode. It chose Archiproducts Milano to host an event that celebrates beauty and creativity.
The spaces of the event had to be characterized by beauty and the possibility of telling the story of unique brands. Archiproducts was chosen because it was able to express the essence of Clinique and Darphin and to offer a sharing experience, offline and online, thanks to its multi-channel organization.
Original design sets were developed to reflect the values and identity of the two brands and to involve the public inside a Beauty Home. Here beauty meets design, journalists, influencers and special guests, who were able to discover the brands’ news among different spaces, all to be experienced.
PHOTO CREDITS
Federica Campanile