10,000 visitors at the new infopoint at the fair, 100,000 distributed guides, 10,000 visitors at Archiproducts Milano and a social media reach of 10 MLN people
The 57th edition of Salone del Mobile.Milano has come to an end and the fair registered a stunning success, with 434,509 attendees in merely 6 days from 188 different countries and 1,841 exhibitors.
Archiproducts + Salone del Mobile.Milano
For the third year in a row, Archiproducts has proudly supported Salone del Mobile as a digital partner for the online exhibitors’ Digital Catalogue. The Archiproducts + Salone del Mobile infopoint – the big yellow cube at the fair on Corso Italia – registered a great turnout with over 10,000 visitors including designers, retailers and brands, interested in the Digital Product Catalogue benefits.
Archiproducts Milano, via Tortona 31
10,531 visitors attended the Archiproducts Milano event, such as professionals and enthusiasts eager to discover a selection of 70 international brands. All wrapped in a brand new setup curated by Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine, Aylin Langreuter, Veronica Leali and Matt Lorrain, who worked in full synergy with the Archiproducts Milano Art Direction, supported by Volkswagen as main sponsor.
Video Interviews “Design Talks”
The Archiproducts editorial office interviewed over 200 designers, such as Michael Anastassiades, GamFratesi, Sebastian Herkner, Elisa Ossino, Marc Sadler, Piero Lissoni, Hella Jongerius, Patricia Urquiola, Inga Sempè, Constance Guisset, Luca Nichetto, Marcel Wanders, Marc Thorpe and many more. All the “Design Talks” are available at this link.
Social Media Campaign
The Archiproducts Facebook and Instagram posts reached 9,036,691 users, with 917,552 views on Instagram Stories.
Design Selection: Guides, Icons, Bags
– over 60,000 visits to the MDW 2018 – Archiproducts Special Showcase;
– 800 displayed Design Selection Icons, 500 at the fair and 300 at Fuorisalone;
– 100,000 Archiproducts Guides (Salone del Mobile and Fuorisalone) distributed throughout Milan;
– over 40,000 Guides downloaded online;
– 100,000 bags distributed at the Fair and Fuorisalone.