IED heads back to Archiproducts Milano. Also this year, the students of the Interior Styling & Trends course curated their own photo shoot at via Tortona 31.

The students had to create a set using the products displayed in the location’s room, building the project concept, storytelling and layout. Under the guidance of the teachers Simona Marzoli and Omar Sartor, the students worked in two group and brought to life an extremely suggestive visual story.

The first group of students – Jeanie Lochhead, Arianna Scinocca, Valentina Piacentini and Jessica Zorzin – gave their own interpretation of an imaginary scenario through a few, accurate elements, giving the sensation of walking into a completely new space. The point of view is the one of the observer that, before coming in, pays attention to only a portion of the scene leaving the imagination free to go abroad, in an invisible space, diving in it.

The second group of students – Chiara Rinaldi, Simone Garrisi, Elisa Piras and Claudia Fontana – focused on the unconventional shapes, strong nuances and contemporary style of the Polia Shape carpet by Toulemonde Bochart which inspired the two shots. An irriverent pop-inspired picture that represents an unusual scene of a Milan interior. che ha ispirato i due scatti.

In contrast, a quite ordered shot where the product is the protagonist.