In our Design center, Pupa and Sodalis group with its brands — Goovi, Bionike, Deborah, and Biopoint — presented their new beauty collections.

Hairstylists and makeup artists have been involved to transform the spaces at via Tortona 31 into a creative laboratory, offering interactive experiences. An opportunity to engage directly with the products and services of these brands, such as Pupa’s new hair care products.

Two exhibition events — an exclusive showcase and a press day — hosted hundreds of people, journalists, and influencers in a stimulating place. Archiproducts Milano continues to create inspiration and moments of exchange among professionals from different sectors, alongside great Design worldwide.