The hub where Architects, Designers, and Brands in search of inspiration and opportunities meet to work and network
31/03/2016 – LIVE, WORK, DESIGN. Archiproducts Milano opens in the beating heart of the new Tortona, among art, fashion, design, and business, the first co-net-working hub dedicated to design. The space will be inaugurated on April 11th, the first day of Milano Design Week, which will offer a preview of what will take place in Archiproducts’ new permanent space.
An important transition from virtual to real, which brings with it the aim of sharing and networking inherent to the web: Archiproducts Milano is a space in which architects, designers, and brands find inspiration, seize opportunities, explore new synergies, share knowledge, and engage in networking. All this without missing out on relaxation, or a coffee break in a place which invities one to stay longer!
Within the special frame of a spacious, luminous turn-of-the-century apartment, in an atmosphere which oscillates from the frenzy of Berlin’s underground and the charm of Parisian chic, Archiproducts has designed a large home in which one can work, or a welcoming workplace in which one feels at home.
The spaces are designed and furnished with the collaboration of international brands, which have chosen Archiproducts Milano as a touch point for their collections and a co-net-working space.
The path begins from the ground floor, with direct access from via Tortona, 31. Here visitors are welcomed by Archiproducts’ staff as they capture the first highlights through the storytelling to which this space is dedicated.
On this same floor, a room with Liuni‘s Graphic Etch Tatami black flooring hosts the Wave wool-felt acoustic island by Hey-Sign.
Next, one proceeds to the second floor, which allows for access to two different areas. On one side, an installation dedicated to Ton‘s Leaf collection, and another space where one can try out the touch technology of Vitrum Design‘s Sense domotica series.
On the other side, visitors can access a small terrace furnished by Ethimo with Patrick Norguet’s Knit collection, set up on a carpet of Roofingreen grass, and illuminated by Vibia with June, the series of suspension lamps on cables which recreates the atmosphere of a cheerful gathering, reminiscent of town festivals.
The terrace allows access to a 400 square meter space where one can live, work, and mingle among the furniture pieces of international partners. One can choose a workspace at NORR11‘s Rough table, join a meeting around Desalto‘s 25 table by Fattorini Rizzini or Clay table by Marc Krusin, illuminated by the brand new North collection made with carbon fiber, designed by Arik Levy for Vibia.
You can find concentration in the space designed by Dieffebi with the modular Dot Box system by Hangar Design, where acoustic comfort is assured by the recycled leather and suede noise absorbing panels by Buxkin and chairs by Patrick Norguet for Kristalia.
But you can also talk about business while comfortably sitting on Saba Italia‘s New York Suite sofa or on NORR11’s Man lounge chair.
And why not take a coffee break, courtesy of Archiproducts in collaboration with Nespresso, while enjoying the pleasant Spring weather upon the terrace furnished by Saba Italia’s new outdoor Grace collection.
There are plenty of relaxation spaces indoors, too, with the ‘softer than steel‘ bench by Nendo for Desalto, the Mammoth armchair by NORR11, and the coffee room.
Every evening during the Fuorisalone, the Archiproducts+Umami aperitifs will take place. Tantalizing tastes, scents, and scenes by Apulian chef Felice Sgarra, the youngest to receive a Michelin Star in Italy, and his Umami team. Alpes Inox will be serving the Umami team, by furnishing Archiproducts Milano with the 250 steel kitchen.
Here the iittala X Issey Miyake collection finds space, as well as a limited edition ceramic plate collection designed by Kiasmo for Archiproducts, and a composition of incredibly small and light aluminum chains created with KriskaDecor‘s Luxury collection.
The Ghost cement walkover lights by Marc Sadler and the teak Skill Wood wall lamps by Matteo Thun, both designed by Simes, illuminate the outdoor area, set up in the courtyard of Opificio 31.
Two important satellite events will also be participating in Archiproducts Milano’s Live, Work, Design: at Officina 2 in via Tortona 31, the event promoted by Stellar Works with the collaboration and artistic direction of Neri&Hu, and in via Savona 43, Royal Botania with the launch of the new NARA collection by Louis Benech. All brands which contribute to inspiration and interesting ideas for the birth of new projects and synergies.
After Milano Design Week, the space in via Tortona 31 will also be the editorial headquarters of Archiproducts, and will host <strong>Sayduck, a startup specialized in Augmented Reality, and Velux‘s ‘Rethink the daylight’ Accademy.
Archiproducts Milano is also kicking off new collaborations. With Elle Decor Italia, which will make this space a shared touchpoint for events, exhibitions, and happenings. With the Milano Space Makers team, a leading group for the scouting and management of the most beautiful locations in the Tortona area, as well as an engine for the cultural renewal of the area. And also with of BASE Milano and the MUDEC STORE, which have teamed up with Archiproducts Milano as the sector’s specialized cluster for many activities.
So many syngergies to create a system and network in a district of Milan, the new Zona Tortona, which will surprise all for its capacity to attract creative energy!
Follow our special showcase Archiproducts Milan Design Week
