Materials, Colours and Aesthetic Experimentations

A full immersion on the topic at Archiproducts Milano

30/03/2017 – The knowledge of the several materials is without any doubt a key element of design, both as for the shell of a structure and for its interior design. Finding new materials able to produce new and multi-faceted expressive languages means having a fundamental instrument to give identity to a project. The 2017 edition of Archiproducts Milano, “The Design Experience”, offers a full immersion on the topic with several new solutions which could be analysed in depth.

Cement resin, paints, aesthetic experimentations on marble and stone, three-dimensional surfaces, synthetic grass, recycled leather for acoustic insulation, new metal finishes, geometrical effects on wallpapers, spectacular coatings in aluminium chains up to the new trends in the field of textiles. From April 3^rd all this will take shape in the new setting of the bulding at via Tortona 31 inside the rooms dedicated to home working, lighting, living and outdoor open to architects all the year round.

The revelation will appear before entering the building. The new total black look of the façade will show one of the solutions pertaining to colours and matters by Oikos: an environmentally friendly coating of compact materials made up of special silanized siloxane acrylic resins in water dispersion, which also meets the needs of thermal insulation and energy saving.

By looking up you can enjoy the new pattern of the façade, made on a design by Serena Confalonieri, with hundreds of very light anodized aluminium chains Kriskadecor and coloured in gold, black, pink-copper and silver.

Kriskadecor

The path inside starts from the ground floor at the Archiproducts Shop Touch Point. A charming industrial space made precious thanks to the interventions by Ideal Work, which renewed the flooring using the Architopcement-polymer system, and by Knauf, which provided the dry construction system for the false ceiling in plasterboard made by Vanoncini, one of the biggest specialised companies in Europe.

Here an ideal living space, furnished as a symbolic idea of home, will show the geometry with which Elisa Ossino has interpreted the vynil wallpaper by Texturae. The set will also show the new trends in the field of textiles: the brick-coloured velvet of the New York chair by Saba, which is proposed in a precious blue velvet on the upper floor, with the unprecedented combination of the copper-coloured structure; the powder pink of the façade pattern inside, with the new version of the Kelly C chair by Tacchini. All these colours are referred to on the Visioni B carpet by Patricia Urqiuola for cc-tapis and are perfectly matched with the lava stone and the new metal black, bronze and rust brownfinishes proposed by Desalto.

Buxkin

By turning the recycled natural leather coming from the footwear industry into noise-absorbing panels Buxkin will show how functionality can also meet aesthetic needs and find interesting solutions for wall and flooring coatings.

Ronel Jordaan adopts the same approach by proposing wool felt acoustic ornamental flowers.

Ronel Jordaan

It will not be easy to understand if the grass covering the terrace on the first floor is real or not. It will also not be easy to understand it even if the weather allows to walk barefoot! And it will be surprising to discover that beyond that natural softness there is the revolutionary Roofingreen patent: a single green mantle, identical to natural grass, which offers the advantages of an easy maintainance and durability of an industrial product.

Roofingreen

The three-dimensional surfaces will almost be a leitmotif: from the textures in fiber-reinforced ceramic-plated mortar designed by Jacopo Cecchi for 3D Surface to the Wood-Skin ‘digital’ patent, a smart composite material with endless applications, going through the ‘Trame di Pietra’ (transl.: stone textures), micro-gravings on marble and stone able to create very fine worked surfaces as textiles.

3D Surface

TWS

Marble is also used in furniture, combined sometimes with natural wood, sometimes with metal. It is one of the materials chosen for the remake of the Marcel table, designed in 1974 by the Japanese master Kazuhide Takahama for Billiani.

Natural wood is a common element to all rooms of the building: from the collections of the Australian brand SP01 through the working spaces created by True Design with a Scandinavian-brand mood, but which is completely made in Italy, to the furniture by Ms&Wood.

Save the date! From April 3^rd at Archiproducts Milano, via Tortona 31.

True Design

Saba Italia

cc tapis

New generation store in Milan

During the Milano Design Week retail turns into an ‘experience’ surprising the visitors

During the Milano Design Week retail turns into an ‘experience’ surprising the visitors. At via Tortona 31 with the ‘Design Experience’ of the Archiproducts Milanobuilding and the opening of the Archiproducts Shop Touch Point and at Palazzo Bovara with the installation ‘Elle Decor Concept Store. The New Shopping Experience’.

How do relationships change in the era of digital information? How is the more and more widespread e-commerce changing the concept of showroom? And how will be the store of the future? Archiproducts and Elle Decor Italy have already imagined it and during the Milano Design Week they will show their idea of new generation store, where retail turns into a real experience.

Retail is undoubtedly involved in the new scenario created by e-commerce, with the need of the several stores to establish relationships of a different kind with their customers. Hence the idea of introducing a new concept of store, where retail becomes a meeting point between analogic and digital.

In the store of the future the physicality of the objects communicates with the digital experience and customers interact with the room they move in, whether real or virtual. Not only it is a container: the store becomes one of the priviledged information places able to offer visitors a new customer experience. It is what today is defined ‘Phygital’, a new passage from physical to digital, in an osmotic synthesis in which two worlds mutually contaminate: in the new generation store products interact with visitors by ‘communicating’ with them and telling them everything about themselves with the help of digital instruments.

Elle Decor Concept Store. The New Shopping Experience
With the project of exhibition design by GamFratesi and the digital experience created by Brand experience agency AKQUA, the path conceived by Elle Decor at Palazzo Bovara starts from the Reception, where the visitors who register receive an interactive device to gather customized information. The customer journey, integrated by the digital experiences assured by AKQA, develops through several rooms: Invite, with soft-touch shop windows; Gallery, to be looked at with the HoloLens holographic glasses; Taste, a room to meet and share ideas by drinking a cup of coffee; Experience, to experiment light with digital interactions; Feel, to discover patterns and textiles in a situation borrowing the immersion effect from art; Try, to try clothes and furniture in real change rooms and Cabinet Room, to be explored with the Sayduck app.

“We have analysed the relationship between visitors and the room, thus creating and re-interpreting the traditional elements of the store. Our goal was to give a sensory and evocative interpretation to suggest and invite to a new experience where visitors are the core of the project. Shop windows giving information and telling stories, micro-architectures only dedicated to test light, the intimate and private space of the change room brought to the world of design and furniture are just some of the experiences included in the project”, GamFratesi.

Design Experience 2017, Archiproducts Milano
From April 3^rd to 28^th the installation at Palazzo Bovara proposes a highly imaginative laboratory of ideas suggesting the possible evolution of the retail world, while in the Archiproducts Milano building the new generation store has already come true.

In the new setting, open all the year round, objects are connected: through the Archiproducts Scan app each exhibited object releases a ‘cookie’ containing information on its features, versions, colours and costs. All information are stored on the visitors’ device, with the possibility to let them know the details of the products and to buy them online.

“We are currently exploring a new concept of retail – says Enzo Maiorano, co-founder of the network –in which the product experience is more important than the mere visual knowledge: visitors can acquire much more information than those given by a single exhibited product. This is the first step of a path bringing visitors and objects closer, which is further developed with the help of technological devices. In this way also buying products online will be much easier”.

“At the Archiproducts Shop Touch Point we have fit out an ideal living space – he tells – symbolically representing the idea of home. Thanks to the Virtual Reality technology developed by Sayduck, startup of the Network, visitors will be able to choose a product from the archiproducts catalogue, see it in 3D and contextualize it in the setting by simulating different furnishing possibilities”.

Via Tortona will host a microscopic but hyperinteractive permanent shop window of the big online store with thousands of products and brands on sale all over the world.

DOWNLOAD Archiproducts Scan
iOS: http://bit.ly/2mZ0XIc
Android: http://bit.ly/2neywbf

Talking Furniture. Objects provide information at Archiproducts Milan

Physical to digital: products interact with humans in a new “Design Experience”

23/03/2017 – The 2017 Archiproducts Milano edition offers a new ‘Design Experience’ with connected objects, digital interactions, and augmented reality.

Furniture talks to people in the 31 Via Tortona building. Ok, it looks like a joke, but it is true, more than we could be aware of. We are talking about ‘Phygital’ here: a passage from physical to digital in an osmotic synthesis where the two realms blend with each other. This is what is going to happen from April 3rd at Archiproducts Milan: products that shape the new setting will interact with visitors talking to them, telling visitors everything about them via digital devices.

With the Archiproducts Scan app, each object on display releases a ‘cookie’ showing specs, the variants, available colors, and prices. All the information is saved on the visitor’s device. They could later get to know more about the product and purchase it online. This is proximity marketing, it’s the Internet of Things. It’s the future of e-commerce and retail projects as well as the future of houses, Architecture and Interior Design.

‘We are exploring a new retail concept – as Enzo Maiorano, co-founder of the network, says – in which the product experience counts more than the pure visual knowledge. The visitor can acquire much more information compared to what a single displayed product can offer. This is the first step on a path where visitor and object get closer, and the path goes on adding in digital devices. This way also online purchases are simplified.’

The Design Experience will start on the ground floor where the Archiproducts Shop touch point is. A super interactive micro shop window represents the vast online store that adds thousands of new products and brands every day which are sold worldwide.

Inside the shop, an ideal set will suggest one of the many possible concepts which can be made with the Archiproducts online collection. Thanks to Augmented Reality technology developed by Sayduck, a startup of the network, products can be placed in a 3D representation of the same set, simulating different and multiple furniture combinations.

‘We set up an ideal living – Maiorano continues – symbolizing the idea of a house. Using augmented reality technology visitors can choose a product from the Archiproducts catalog, visualize it in 3D and contextualize it on the set’.

Archiproducts Shop touch point is hosted in a new space in the same building with two shop windows in Via Tortona and also an entrance from the Opificio 31courtyard. An industrial space renovated with the cooperation of new partners who chose to take part in the 2017 edition of Archiproducts Milan.
Oikos gave the building facade a new total black look.
Ideal Work renovated the flooring with the new Architop concrete – polymer system.
Flos made the lighting system with Infra-structure designed by Vincent Van Duysen: the first and presently the largest installation since the system was put into production.
Knauf provided false ceilings, and Vanoncini helped with the installation.
Linvisibile made the all-height tilting doors which close the arches connecting the rooms.

A creative space suggests what can be done with the online Archiproducts items.
Get in touch with products and get inspired!

Feminine stylistic hallmark and new colors for Archiproducts Milan’s new facade

Hundreds of ultralight aluminum chains make up Serena Confalonieri’s design

23/03/2017 – Archiproducts Milano‘s facade changes. New glamorous colors and a stylistic hallmark with a feminine touch. Diego Grandi, the 2016 edition’s project designer, passes the baton to the young Milanese designer Serena Confalonieri, the author of Architypes, a geometric pattern made up of hundreds of ultralight Kriskadecor aluminum chains in gold, black, pink/copper and silver.

SerenaConfalonieri - ph. Sara Magni

‘I accepted the invitation with enthusiasm – the designer says – not only because of the importance of the project but also because of the material with which it will be made. The metal chains, apparently detached, actually offer a highly decorative and expressive potential‘.

Architypes is a fresh project speaking the architects’ and designers’ language. The graphics and nuances take its inspiration from the typical Bauhaus traits, Art Decò, and Gio Ponti’s expressive geometry.

‘I had fun composing graphics gleaning from architecture drawings’ symbols. Doors, windows, stairs, landings, arches, battlements, electric symbols, and furniture. Playing with colors and compositions, I created a lively image which shows different details at every new glance‘. This is how the young designer describes Architypes.

The pattern colors are in sheer contrast with the total black building surface by Oikos.

‘I wanted to create cohesion with Archiproducts’ image using black and yellow: its brand colors. At the same time, I also wanted to soften this contrast adding pastel colors like pink and gray which shifted the aesthetics of this project towards the expression of an encounter between the technical and the decorative elements‘.

fotoinserimento Architypes

The distinctive trait of the material, dynamic and fickle, pushed the designer to use colors that recall metals’ purity so to enhance the decor further and make light reflection during the day a fundamental element of the project.

‘The approach in creating a dynamic surface with hundreds of moving metal chains – Serena says – is not that far from the approach that I usually have on a static surface. In this case, the stairs made the difference. Working on a facade involves an architectural analysis based on the stairs because it has in itself the signs, the proportions and being an architectural element it has its life. For this reason, I thought about a modularity-based upon the facade’s rhythm so to support its variations during the day. I also wanted to blend with the lines of the windows and the cornices for a continuous dialogue between surface and cladding‘.

fotoinserimento Architypes_interno

EVENT INFO
“The Design Experience” @Archiproducts Milano
Via Tortona 31 – Metro: Porta Genova
4 – 9 April / h 10 – 21
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-the-design-experience-32728692400

Press preview
April 3rd / h 15 – 19
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-32815587305

Partner
Desalto, Saba Italia, Roofingreen, Buxkin, Velux, Bticino, Flos, cc-tapis, True Design, Oikos, Ideal Work, Knauf, Linvisibile, Mogs, TWS Trame di Pietra, Emko, Manutti, SP01, Texturae, Sciroccoh, 3d Surface, Montis, Twils, Billiani, Ms&Wood, Stickbulb, Bover, Strato Cucine, Bora, Frigo 2000, V-Zug, Sub-Zero, Jee-o, Luctra, Ronel Jordaan, Royal Botania, Falmec, Unical,
Bang and Olufsen, British Fires, Dsignedby, Sayduck

Technical Sponsors
Vittorio Martini, Kriska, Dieffebi, Smeg, Karpeta, Woodskin, Cea, Moab 80, Ethimo, Magis, Tacchini

Media Partners
Elle Decor, Domus, Index Design Series, Downtown Design, Dubai Design District, Milano Space Makers, Openhouse

Archiproducts Milano 2017: ‘The Design Experience’

Connected products, digital interaction and augmented reality will lift the new setting of the co-net-working space in via Tortona 31 to a whole new dimension

09/03/2017 – At the Tortona district, the new beating heart of Milan for art, fashion, design and business, Archiproducts Milanoreaffirms its role as a strategic hub for Architects, Brands and Designers. The 2017, “The Design Experience”, edition will reveal its brand new setting on April 3^rd and inaugurate the two Archiproducts Shop windows. Connected products, digital interaction and augmented reality will create a ‘design experience’ that has never been seen before.

How did working spaces and relations evolve in a digital information era? At what extent has the ever more popular e-commerce inflicted the importance of showrooms and designers? Co-net-working, freelancing, frequent travelling; What is their impact on working spaces for Architects in particular?

Archiproducts Milano has created a space for inspiration and reflection on co-working, training, events and showrooms merged in a unique and smooth organization primed on networking. This format rises as an answer to the new demand for exhibition and shared working areas, not only sales-oriented but mainly regarding product knowledge. A hybrid space where Architects, Designers and Brands get together to design, build and innovate the entire year through.

At Via Tortona 31, between the Superstudio and the Nhow hotel, just a stroll from the Armani Museum, the Scala Atelier Laboratories and the BASE, Archiproducts Milano resides in an early 20th century building. 800 square metres on two floors with terraces, with stucco decorated ceilings and ancient fish bone durmast floors with direct access from Via Tortona and four windows facing the MUDEC (Milan’s Cultures’ Museum) entrance.

The space has been visited by over 15,000 professionals over the last few months and will present its completely renovated setting on April 3^rd. Over 200 new products and 40 partner brands have joined, all in line with the Archiproducts philosophy of online sharing and fusion in order to bring the virtual to reality. Office, home working, lighting, living and outdoor are the ambiances that architects will be able to visit and return to all year long.

The 2017 edition confirms the participation of Desalto, Saba Italia, Roofingreen, Buxkin, Kriskadecor, Velux but also a lot of new partnerships have contributed to the design of the new setting of Archiproducts Milano. Amongst them are Flos, cc-tapis, True Design, Oikos, Ideal Work, Knauf, Linvisibile, Mogs, TWS, Emko, Bticino, Manutti, Smeg, Sp01, Texturae, Scirocco H, 3d Surface, Montis, Twils, Billiani, ms&wood, Stickbulb, Bover, Strato Cucine, Bora, V-zug, Sub-zero, Jee-o, Luctra, Ronel Jordaan, Royal Botania.

Connected products in this years’ new layout
In a new lay-out, the objects in the building via Tortona 31, talk, live, connect. Each presented object releases a ‘cookie’ that contains information on features, variants, colours and prices, all available to the visitor in order to enlarge the knowledge on the product, to visualize it in 3D in whatever surroundings thanks to augmented reality or to purchase it online. This is proximity marketing, but also the Internet of Things. It is the future of e-commerce and retail from your home, but also of Architecture and Interior Design.

Archiproducts Shop arrives in Milan
From on online platform, Archiproducts Shop arrives in town through two new shop windows in Via Tortona, bringing design closer to the street. The windows are an ultra-interactive, micro view of the huge online shop that continues to add daily thousands of products and new brands from all over the world.

EVENT INFO
“The Design Experience” @Archiproducts Milano
Via Tortona 31 – Metro Porta Genova
4-9 April / h10-21

Press preview
3rd April / h15-19
Enrico Bartolini – 2 Michelin-starred Chef
4-7 April / h 21-23 (by invitation only)

Press Contact
press@archiproducts.com

Web
milano.archiproducts.com

Archiproducts Milano Events Planning 2016/17

Archiproducts Milan is a hub dedicated to design, where companies, professionals and students come together to learn, cooperate, and share their projects and ideas. Recently, Archiproducts Milan has been strenghtened its great potential for the new Design beating heart in Milan.
Many networks have been created in the district in just six months, involving architects, designers, professionals, brands, and industry influencers.

Every day, the space has offered the chance to explore new synergies, share and acquire new knowledge, do networking. All this, without giving up the relaxation of a coffee break, in a place that invites you to stay!
The agenda is even more dense and full of novelties for 2017.
Discover hereinafter the preview of the panel of the events.

APRIL – NOVEMBER 2016

FUORISALONE MAXI EVENT – Live, Work, Design – 7 days / 10.000p – b2p
Re-think Daylight (Velux workshop) 6 days / 60p – b2p
Issey Miyake “Plantation” – Fashion event (Milano Fashion Week) – b2p
Donatella Brunello – Fashion event (Milano Fashion Week) – b2p
Social media for Design Industry – 4 days / 160p – b2b
Norway Institute – Meeting design strategy – 1day / 20p b2b
Milano Film Festival press office
Ceramica Bardelli collection by Marcel Wanders press day – 1 day / 200p – b2b b2p
Federlegno meeting – convention Federlegno – 1 day / 30p – b2b
Velux meeting – International corporate meeting – 1day / 20p – b2b
Kiasmo meeting
Fondazione Dioguardi meeting – 1 day / 10p – b2p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day /100p – b2c b2p

DECEMBER 2016

Press day Bticino (Movie presentation) – 1 day / 200p – b2b b2p
Plastic Design (De Lucchi Workshop + Kartell) – 2 day / 40p – b2p
Duravit international Meeting – 1 day / 5p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day / 100p – b2c b2p

JANUARY – MARCH 2017

Issey Miyake “Plantation” – Fashion event (Milano Fashion Week) – b2p
Max Mara – Fashion event (Milano Fashion Week) – b2p
Isabel Marant – Fashion event (Milano Fashion Week) – b2p
Press days Edilportale + Made Expo (march, 9th 2017) – Night event – 2 day / 300p – b2p
WS – Ecommerce – B2B – 8h / 40p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1day / 100p – b2c b2p

APRIL 2017

FUORISALONE MAXI EVENT – “AUGMENTED DESIGN” – 7 days / 15.000p
Archiproducts Nights (invitation only, dinner) press, industry, architects 4 days / 600p – b2b b
Press meetings 4days / 200p – b2p
WS – Ecommerce – B2B – 8h/40p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1day / 100p – b2c b2p

MAGGIO – SETTEMBRE 2017

Ecommerce workshop – B2B – 3 days / 120p
Social Media per il Design (Social Media for the Design Industry) workshop – B2B – 3 days / 120p
Social Media per gli Architetti (Social Media for Architects) workshop – B2P – 3 days / 120p
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day / 100p – b2c b2p

OCTOBER – DECEMBER 2017

DesignINCinema (Talks) – 4h / 30p – p2p
Design City (Fall design Milano) – 1week (October 2017)
Retail Design (From Design to Shop) – 4h/20p – b2b
Archiproducts Design Awards 2017 GALA NIGHT – 4h/150p – b2b
Archiproducts Milano Special Sale – 1st saturday “Design Desire!” 1 day / 100p – b2c b2p

Architects Academy, March 2017- December 2017

New Architects School by Archiproducts 800h/800p – b2p

1) Hotel Design – 16h/20p
2) Contract Design – 32h/20p
3) Be Original – 16h/20p
4) Exhibition Management – 32h/20p
5) Exhibition Design – 32h/20p
6) Colors Design – 16h/20p
7) Lighting Design – 32h/20p
8) Textiles Design – 16h/20p
9) Art Setting in Interiors – 8h/20p
10) Architectural Photography – 32h/20p
11) Interiors Photography – 32h/20p
12) Product Design Photography – 32h/20p
13) Multi-store wood frame construction – 32h/20p
14) Building assessment and mitigation of seismic risk – 32h/20p
15) Fire Prevention System Design – 16h/20p
16) Comfort Design – 32h/20p
17) Acoustic Design – 16h/20p
18) Re-Think Daylight – 16h/20p
19) Zero-cost redevelopment – 16h/20p
20) Geotechnical investigations and Design – 16h/20p

DE LUCCHI WORKSHOP
21) Lighting Design – 15h/20p
22) Lamp Design with Davide Groppi – 18h/20p (De lucchi Workshop + Davide Groppi)
23) Plastic Design con Kartell – 21h/20p (De lucchi Workshop + Kartell)
24) Design with laminates, with Arpa – 12h/20p (De lucchi Workshop + Arpa)

Are you interested in one of the scheduled courses or have you got suggestions for us?
Email us at milano@archiproducts.com, we are always looking for ideas or new initiatives.

ReThink Daylight by Velux @ Archiproducts Milano

Archiproducts Milano hosts ReThink Daylight, a workshop on natural lighting runned by VELUX
ReThink Daylight is a workshop dedicated to those architects who believe in the value of natural light when planning a space. This workshop is an opportunity to forget computers for two days and work with hands again, to build models and test them into a daylight simulator.

Participants are invited to bring a project to work on during the workshop, for discussing it with the group supported by two experienced tutors.

The programme is divided into two days of training, which will grant the participants 12 professional training credits recognised by CNAPPC.

FIRST SESSION
Experimental Case Study
– 14:00 Opening – Self introduction of the participants
Workshop objectives
Agenda of the day

– 14:30 Introduction to natural light
Why planning it, how to plan it and how to choose an objective.

– 15:30 Workshop
Project case study: presentation.

– 15:45 Individual exercise
Each participant will be provided with the material needed for developing the project (paperboard, glue…) and an artificial sky in which they will simulate the effect of natural light.

– 18:30 Projects presentation
Presentation and debate of each individual project.

– 20:00 Closing
SECOND SESSION

Planning natural daylight in the standard building industry
– 14:00 Summary
Recap of the first session and the new competences acquired.

– 14:30 Natural light and regulations
Natural light, illuminating engineering sizes and regulations.

– 15:30 Definition of an objective
How to define a natural light objective within different kind of buildings: residential, school, productive or commercial.

– 16:00 Individual exercise on a real case brought by each participant
Each participant will be provided with the material needed for developing the project (paperboard, glue…) and an artificial sky in which they will simulate the effect of natural light.

– 18:30 Projects presentation
Presentation in plenary session of some relevant projects.

– 20:00 Closing
For dates and info please visit the official website: http://www.rethinkdaylight.it/

Live, Work, Design: Archiproducts Milano opens in the heart of Tortona

The hub where Architects, Designers, and Brands in search of inspiration and opportunities meet to work and network

31/03/2016 – LIVE, WORK, DESIGN. Archiproducts Milano opens in the beating heart of the new Tortona, among art, fashion, design, and business, the first co-net-working hub dedicated to design. The space will be inaugurated on April 11th, the first day of Milano Design Week, which will offer a preview of what will take place in Archiproducts’ new permanent space.

An important transition from virtual to real, which brings with it the aim of sharing and networking inherent to the web: Archiproducts Milano is a space in which architects, designers, and brands find inspiration, seize opportunities, explore new synergies, share knowledge, and engage in networking. All this without missing out on relaxation, or a coffee break in a place which invities one to stay longer!

Within the special frame of a spacious, luminous turn-of-the-century apartment, in an atmosphere which oscillates from the frenzy of Berlin’s underground and the charm of Parisian chic, Archiproducts has designed a large home in which one can work, or a welcoming workplace in which one feels at home.

The spaces are designed and furnished with the collaboration of international brands, which have chosen Archiproducts Milano as a touch point for their collections and a co-net-working space.

The path begins from the ground floor, with direct access from via Tortona, 31. Here visitors are welcomed by Archiproducts’ staff as they capture the first highlights through the storytelling to which this space is dedicated.

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On this same floor, a room with Liuni‘s Graphic Etch Tatami black flooring hosts the Wave wool-felt acoustic island by Hey-Sign.

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Next, one proceeds to the second floor, which allows for access to two different areas. On one side, an installation dedicated to Ton‘s Leaf collection, and another space where one can try out the touch technology of Vitrum Design‘s Sense domotica series.

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On the other side, visitors can access a small terrace furnished by Ethimo with Patrick Norguet’s Knit collection, set up on a carpet of Roofingreen grass, and illuminated by Vibia with June, the series of suspension lamps on cables which recreates the atmosphere of a cheerful gathering, reminiscent of town festivals.

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The terrace allows access to a 400 square meter space where one can live, work, and mingle among the furniture pieces of international partners. One can choose a workspace at NORR11‘s Rough table, join a meeting around Desalto‘s 25 table by Fattorini Rizzini or Clay table by Marc Krusin, illuminated by the brand new North collection made with carbon fiber, designed by Arik Levy for Vibia.

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You can find concentration in the space designed by Dieffebi with the modular Dot Box system by Hangar Design, where acoustic comfort is assured by the recycled leather and suede noise absorbing panels by Buxkin and chairs by Patrick Norguet for Kristalia.

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But you can also talk about business while comfortably sitting on Saba Italia‘s New York Suite sofa or on NORR11’s Man lounge chair.

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And why not take a coffee break, courtesy of Archiproducts in collaboration with Nespresso, while enjoying the pleasant Spring weather upon the terrace furnished by Saba Italia’s new outdoor Grace collection.

There are plenty of relaxation spaces indoors, too, with the ‘softer than steel‘ bench by Nendo for Desalto, the Mammoth armchair by NORR11, and the coffee room.

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Every evening during the Fuorisalone, the Archiproducts+Umami aperitifs will take place. Tantalizing tastes, scents, and scenes by Apulian chef Felice Sgarra, the youngest to receive a Michelin Star in Italy, and his Umami team. Alpes Inox will be serving the Umami team, by furnishing Archiproducts Milano with the 250 steel kitchen.

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Here the iittala X Issey Miyake collection finds space, as well as a limited edition ceramic plate collection designed by Kiasmo for Archiproducts, and a composition of incredibly small and light aluminum chains created with KriskaDecor‘s Luxury collection.

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The Ghost cement walkover lights by Marc Sadler and the teak Skill Wood wall lamps by Matteo Thun, both designed by Simes, illuminate the outdoor area, set up in the courtyard of Opificio 31.

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Two important satellite events will also be participating in Archiproducts Milano’s Live, Work, Design: at Officina 2 in via Tortona 31, the event promoted by Stellar Works with the collaboration and artistic direction of Neri&Hu, and in via Savona 43, Royal Botania with the launch of the new NARA collection by Louis Benech. All brands which contribute to inspiration and interesting ideas for the birth of new projects and synergies.

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After Milano Design Week, the space in via Tortona 31 will also be the editorial headquarters of Archiproducts, and will host <strong>Sayduck, a startup specialized in Augmented Reality, and Velux‘s ‘Rethink the daylight’ Accademy.

Archiproducts Milano is also kicking off new collaborations. With Elle Decor Italia, which will make this space a shared touchpoint for events, exhibitions, and happenings. With the Milano Space Makers team, a leading group for the scouting and management of the most beautiful locations in the Tortona area, as well as an engine for the cultural renewal of the area. And also with of BASE Milano and the MUDEC STORE, which have teamed up with Archiproducts Milano as the sector’s specialized cluster for many activities.

So many syngergies to create a system and network in a district of Milan, the new Zona Tortona, which will surprise all for its capacity to attract creative energy!

Follow our special showcase Archiproducts Milan Design Week

Archiproducts + Sayduck @Yellow House

The revolutionary 3D experience in the design world at the Fuorisalone

31/03/2016 – You seen them on the web, in magazines, at the Salone and Fuorisalone, and you fall in love. Chairs, sofas, tables, lamps, design objects. But how would they look in your home? Archiproducts and Sayduck invite you to the Fuorisalone to discover a new response to that question. In the Yellow House, the structure hosted by Materials Village in Superstudio Piu’s Art Garden, you can experiment with a totally fun, unprecedented way to furnish your home. Augmented Reality will be the word of the day!

Augmented Reality allows you to virtually see an object in 3D, contextualized in a space, real or virtual, using a smartphone or free App. Just as if it were in front of your very eyes. It also allows you to move around to change your perspective in real time.

Augmented Reality and Virtual Reality will be the biggest innovations in upcoming years. In the ‘Yellow House’ you’ll be able to play with this incredible technology.

Don’t miss out on the chance to try out this revolutionary 3D experience in the world of design!
The event is scheduled from 12 to 17 April in Archiproducts and Sayduck’s Yellow House, in the Art Garden of Superstudio Piu, in via Tortona 27.

Archiproducts + Sayduck, Yellow House, Materials Village
@Superstudio Più, Art Garden

Diego Grandi + Kriska Decor for Archiproducts Milano

An aluminum mesh composition covers the facade of the turn-of-the-century building set to host the first co-net-working design space in Milan

30/03/2016 – A composition of incredibly lightweight aluminum mesh, created by KriskaDecor and designed by Diego Grandi, covers the facade of the turn-of-the-century building set to host Archiproducts Milano, the first co-net-working design space in Milan.

Its address is via Tortona 31, in the heart of the new Milan, among art, fashion, design, and business.The inauguration will be held from April 11th, on the opening day of Milano Design Week 2016.

It certainly won’t be difficult to point out. Upon looking up, it will be instantly visible: a precious, brilliant gold and black tent, composed of countless anodized aluminum chains. It will bear the mark of Diego Grandi’s pencil for Archiproducts Milano. A strong mark, characterized by graphic and geometric elements.

“It’s one of the few buildings which haven’t yet been restored – explains Enzo Maiorano, co-founder of Archiproducts – and which retains the heritage of the old Tortona. As there has not yet been a definitive intervention, we decided to embellish the facade to signal that something new is happening inside”.

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The aluminum chains were furnished by KriskaDecor, the Spanish brand which invented the Kriska® aluminum chain and the special anodizing process which, by offering a wide range of colors, allows for the creation of truly unique compositions.

“The large-scale surface project highlights the entrance and outlines Archiproducts’ ‘physical portal”, through which the web platform and virtual space manifests itself for the first time as a physical space. Starting from this physical aspect, the pattern suggests three-dimensionality through a series of two-dimensional backgrounds which conceptually recall the internal spaces.

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The chromatic harmony and the depth perception evoke an ideal construction composed of volumes and boxes which develop as a sequence of infinite rooms”, Diego Grandi.

“The pattern which redesigns the facade – Enzo Maiorano continues – alludes to the passage from the web to the city. With this design, Diego Grandi has perfectly interpreted the linguistic caliber of the Archiproducts Milano space, the generating principle of which is in the three coordinates of the three-dimensional Euclidean space. The three axes which generate the infinite sequence of volumes allude to this passage, from a virtual space to a real space”.

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From the web to the city: Archiproducts Milano is a hub in which Architects, Designers, and Brands in search of inspiration and opportunities meet to collaborate on projects and value sharing and networking.

Special Showcase Archiproducts Milan Design Week