Connected products, digital interaction and augmented reality will lift the new setting of the co-net-working space in via Tortona 31 to a whole new dimension

09/03/2017 – At the Tortona district, the new beating heart of Milan for art, fashion, design and business, Archiproducts Milanoreaffirms its role as a strategic hub for Architects, Brands and Designers. The 2017, “The Design Experience”, edition will reveal its brand new setting on April 3^rd and inaugurate the two Archiproducts Shop windows. Connected products, digital interaction and augmented reality will create a ‘design experience’ that has never been seen before.

How did working spaces and relations evolve in a digital information era? At what extent has the ever more popular e-commerce inflicted the importance of showrooms and designers? Co-net-working, freelancing, frequent travelling; What is their impact on working spaces for Architects in particular?

Archiproducts Milano has created a space for inspiration and reflection on co-working, training, events and showrooms merged in a unique and smooth organization primed on networking. This format rises as an answer to the new demand for exhibition and shared working areas, not only sales-oriented but mainly regarding product knowledge. A hybrid space where Architects, Designers and Brands get together to design, build and innovate the entire year through.

At Via Tortona 31, between the Superstudio and the Nhow hotel, just a stroll from the Armani Museum, the Scala Atelier Laboratories and the BASE, Archiproducts Milano resides in an early 20th century building. 800 square metres on two floors with terraces, with stucco decorated ceilings and ancient fish bone durmast floors with direct access from Via Tortona and four windows facing the MUDEC (Milan’s Cultures’ Museum) entrance.

The space has been visited by over 15,000 professionals over the last few months and will present its completely renovated setting on April 3^rd. Over 200 new products and 40 partner brands have joined, all in line with the Archiproducts philosophy of online sharing and fusion in order to bring the virtual to reality. Office, home working, lighting, living and outdoor are the ambiances that architects will be able to visit and return to all year long.

The 2017 edition confirms the participation of Desalto, Saba Italia, Roofingreen, Buxkin, Kriskadecor, Velux but also a lot of new partnerships have contributed to the design of the new setting of Archiproducts Milano. Amongst them are Flos, cc-tapis, True Design, Oikos, Ideal Work, Knauf, Linvisibile, Mogs, TWS, Emko, Bticino, Manutti, Smeg, Sp01, Texturae, Scirocco H, 3d Surface, Montis, Twils, Billiani, ms&wood, Stickbulb, Bover, Strato Cucine, Bora, V-zug, Sub-zero, Jee-o, Luctra, Ronel Jordaan, Royal Botania.

Connected products in this years’ new layout
In a new lay-out, the objects in the building via Tortona 31, talk, live, connect. Each presented object releases a ‘cookie’ that contains information on features, variants, colours and prices, all available to the visitor in order to enlarge the knowledge on the product, to visualize it in 3D in whatever surroundings thanks to augmented reality or to purchase it online. This is proximity marketing, but also the Internet of Things. It is the future of e-commerce and retail from your home, but also of Architecture and Interior Design.

Archiproducts Shop arrives in Milan
From on online platform, Archiproducts Shop arrives in town through two new shop windows in Via Tortona, bringing design closer to the street. The windows are an ultra-interactive, micro view of the huge online shop that continues to add daily thousands of products and new brands from all over the world.

EVENT INFO
“The Design Experience” @Archiproducts Milano
Via Tortona 31 – Metro Porta Genova
4-9 April / h10-21

Press preview
3rd April / h15-19
Enrico Bartolini – 2 Michelin-starred Chef
4-7 April / h 21-23 (by invitation only)

Press Contact
press@archiproducts.com

Web
milano.archiproducts.com

The hub where Architects, Designers, and Brands in search of inspiration and opportunities meet to work and network

31/03/2016 – LIVE, WORK, DESIGN. Archiproducts Milano opens in the beating heart of the new Tortona, among art, fashion, design, and business, the first co-net-working hub dedicated to design. The space will be inaugurated on April 11th, the first day of Milano Design Week, which will offer a preview of what will take place in Archiproducts’ new permanent space.

An important transition from virtual to real, which brings with it the aim of sharing and networking inherent to the web: Archiproducts Milano is a space in which architects, designers, and brands find inspiration, seize opportunities, explore new synergies, share knowledge, and engage in networking. All this without missing out on relaxation, or a coffee break in a place which invities one to stay longer!

Within the special frame of a spacious, luminous turn-of-the-century apartment, in an atmosphere which oscillates from the frenzy of Berlin’s underground and the charm of Parisian chic, Archiproducts has designed a large home in which one can work, or a welcoming workplace in which one feels at home.

The spaces are designed and furnished with the collaboration of international brands, which have chosen Archiproducts Milano as a touch point for their collections and a co-net-working space.

The path begins from the ground floor, with direct access from via Tortona, 31. Here visitors are welcomed by Archiproducts’ staff as they capture the first highlights through the storytelling to which this space is dedicated.

On this same floor, a room with Liuni‘s Graphic Etch Tatami black flooring hosts the Wave wool-felt acoustic island by Hey-Sign.

Next, one proceeds to the second floor, which allows for access to two different areas. On one side, an installation dedicated to Ton‘s Leaf collection, and another space where one can try out the touch technology of Vitrum Design‘s Sense domotica series.

On the other side, visitors can access a small terrace furnished by Ethimo with Patrick Norguet’s Knit collection, set up on a carpet of Roofingreen grass, and illuminated by Vibia with June, the series of suspension lamps on cables which recreates the atmosphere of a cheerful gathering, reminiscent of town festivals.

The terrace allows access to a 400 square meter space where one can live, work, and mingle among the furniture pieces of international partners. One can choose a workspace at NORR11‘s Rough table, join a meeting around Desalto‘s 25 table by Fattorini Rizzini or Clay table by Marc Krusin, illuminated by the brand new North collection made with carbon fiber, designed by Arik Levy for Vibia.

You can find concentration in the space designed by Dieffebi with the modular Dot Box system by Hangar Design, where acoustic comfort is assured by the recycled leather and suede noise absorbing panels by Buxkin and chairs by Patrick Norguet for Kristalia.

But you can also talk about business while comfortably sitting on Saba Italia‘s New York Suite sofa or on NORR11’s Man lounge chair.

And why not take a coffee break, courtesy of Archiproducts in collaboration with Nespresso, while enjoying the pleasant Spring weather upon the terrace furnished by Saba Italia’s new outdoor Grace collection.

There are plenty of relaxation spaces indoors, too, with the ‘softer than steel‘ bench by Nendo for Desalto, the Mammoth armchair by NORR11, and the coffee room.

Every evening during the Fuorisalone, the Archiproducts+Umami aperitifs will take place. Tantalizing tastes, scents, and scenes by Apulian chef Felice Sgarra, the youngest to receive a Michelin Star in Italy, and his Umami team. Alpes Inox will be serving the Umami team, by furnishing Archiproducts Milano with the 250 steel kitchen.

Here the iittala X Issey Miyake collection finds space, as well as a limited edition ceramic plate collection designed by Kiasmo for Archiproducts, and a composition of incredibly small and light aluminum chains created with KriskaDecor‘s Luxury collection.

The Ghost cement walkover lights by Marc Sadler and the teak Skill Wood wall lamps by Matteo Thun, both designed by Simes, illuminate the outdoor area, set up in the courtyard of Opificio 31.

Two important satellite events will also be participating in Archiproducts Milano’s Live, Work, Design: at Officina 2 in via Tortona 31, the event promoted by Stellar Works with the collaboration and artistic direction of Neri&Hu, and in via Savona 43, Royal Botania with the launch of the new NARA collection by Louis Benech. All brands which contribute to inspiration and interesting ideas for the birth of new projects and synergies.

After Milano Design Week, the space in via Tortona 31 will also be the editorial headquarters of Archiproducts, and will host <strong>Sayduck, a startup specialized in Augmented Reality, and Velux‘s ‘Rethink the daylight’ Accademy.

Archiproducts Milano is also kicking off new collaborations. With Elle Decor Italia, which will make this space a shared touchpoint for events, exhibitions, and happenings. With the Milano Space Makers team, a leading group for the scouting and management of the most beautiful locations in the Tortona area, as well as an engine for the cultural renewal of the area. And also with of BASE Milano and the MUDEC STORE, which have teamed up with Archiproducts Milano as the sector’s specialized cluster for many activities.

So many syngergies to create a system and network in a district of Milan, the new Zona Tortona, which will surprise all for its capacity to attract creative energy!

Follow our special showcase Archiproducts Milan Design Week

The revolutionary 3D experience in the design world at the Fuorisalone

31/03/2016 – You seen them on the web, in magazines, at the Salone and Fuorisalone, and you fall in love. Chairs, sofas, tables, lamps, design objects. But how would they look in your home? Archiproducts and Sayduck invite you to the Fuorisalone to discover a new response to that question. In the Yellow House, the structure hosted by Materials Village in Superstudio Piu’s Art Garden, you can experiment with a totally fun, unprecedented way to furnish your home. Augmented Reality will be the word of the day!

Augmented Reality allows you to virtually see an object in 3D, contextualized in a space, real or virtual, using a smartphone or free App. Just as if it were in front of your very eyes. It also allows you to move around to change your perspective in real time.

Augmented Reality and Virtual Reality will be the biggest innovations in upcoming years. In the ‘Yellow House’ you’ll be able to play with this incredible technology.

Don’t miss out on the chance to try out this revolutionary 3D experience in the world of design!
The event is scheduled from 12 to 17 April in Archiproducts and Sayduck’s Yellow House, in the Art Garden of Superstudio Piu, in via Tortona 27.

Archiproducts + Sayduck, Yellow House, Materials Village
@Superstudio Più, Art Garden

An aluminum mesh composition covers the facade of the turn-of-the-century building set to host the first co-net-working design space in Milan

30/03/2016 – A composition of incredibly lightweight aluminum mesh, created by KriskaDecor and designed by Diego Grandi, covers the facade of the turn-of-the-century building set to host Archiproducts Milano, the first co-net-working design space in Milan.

Its address is via Tortona 31, in the heart of the new Milan, among art, fashion, design, and business.The inauguration will be held from April 11th, on the opening day of Milano Design Week 2016.

It certainly won’t be difficult to point out. Upon looking up, it will be instantly visible: a precious, brilliant gold and black tent, composed of countless anodized aluminum chains. It will bear the mark of Diego Grandi’s pencil for Archiproducts Milano. A strong mark, characterized by graphic and geometric elements.

“It’s one of the few buildings which haven’t yet been restored – explains Enzo Maiorano, co-founder of Archiproducts – and which retains the heritage of the old Tortona. As there has not yet been a definitive intervention, we decided to embellish the facade to signal that something new is happening inside”.

The aluminum chains were furnished by KriskaDecor, the Spanish brand which invented the Kriska® aluminum chain and the special anodizing process which, by offering a wide range of colors, allows for the creation of truly unique compositions.

“The large-scale surface project highlights the entrance and outlines Archiproducts’ ‘physical portal”, through which the web platform and virtual space manifests itself for the first time as a physical space. Starting from this physical aspect, the pattern suggests three-dimensionality through a series of two-dimensional backgrounds which conceptually recall the internal spaces.

The chromatic harmony and the depth perception evoke an ideal construction composed of volumes and boxes which develop as a sequence of infinite rooms”, Diego Grandi.

“The pattern which redesigns the facade – Enzo Maiorano continues – alludes to the passage from the web to the city. With this design, Diego Grandi has perfectly interpreted the linguistic caliber of the Archiproducts Milano space, the generating principle of which is in the three coordinates of the three-dimensional Euclidean space. The three axes which generate the infinite sequence of volumes allude to this passage, from a virtual space to a real space”.

From the web to the city: Archiproducts Milano is a hub in which Architects, Designers, and Brands in search of inspiration and opportunities meet to collaborate on projects and value sharing and networking.

Special Showcase Archiproducts Milan Design Week

The place where Architects and Designers find inspiration and information to design, build, and furnish

1/3/2016 – Archiproducts is opening a new Space in the city: in Zona Tortona, the beating heart of the new Milan, among art, fashion, design, and business.

It’s called Archiproducts Milano. The address is via Tortona 31, between Superstudio and the Nhow; just steps from the Armani Museum, from the Atelier and Laboratories of the Scala theatre, and from BASE, the new hybrid space for culture and creativity in the ex Ansaldo.

Its web address is milano.archiproducts.com

A spacious, turn-of-the-century apartment, 500 square meters with terraces, decorated stuccoed ceilings, and antique oak herringbone floors; direct access to via Tortona and four windows which face the entrance of MUDEC, Milan’s Museum of Culture.

From the web to the city: Archiproducts Milano is a hub in which Architects, Designers, and Brands in search of inspiration and opportunities meet to collaborate on projects, and value sharing and networking.

“Live, work, design” is the Fuorisalone 2016 event which the space will host until 30 June. The spacious apartment in via Tortona 31 will be set up as a place in which one can live, work, and meet with others, with furniture and objects by Archiproducts’ international partners: Desalto, Saba Italia, Vibia, Ton, NORR11, Ethimo, Simes, Alpes Inox, Vitrum, Hey Sign, Dieffebi, Kriska Décor, Stellar Works, Buxkin, Roofingreen, Velux, Kiasmo, and Iittala, as a backdrop.

A large home in which one can work, or a workplace in which one can feel at home.

Diego Grandi intervenes on the building facade, leaving a strong graphic and geometric mark.
“The large-scale surface project highlights the entrance and outlines Archiproducts’ “physical portal”, through which the web platform and virtual space manifests itself for the first time as a physical space. Starting from this physical aspect, the pattern suggests three-dimensionality through a series of two-dimensional backgrounds which conceptually recall the internal spaces. The chromatic harmony and the depth perception evoke an ideal construction composed of volumes and boxes which develop in a sequence of infinite rooms”, Diego Grandi.

It will also be the editorial headquarters of Archiproducts. It will host Sayduck, a startup specializing in Augmented Reality, and Velux’s “Rethink the daylight” Academy. It will be set up for events, light co-working, meetings, previews, and product expos. A place dedicated to the Architects of Milan and the entire world.

Archiproducts Milano also kicks off the invaluable alliance with Elle Décor Italia, online and offline, which will make this space a touchpoint for events, exhibitions, and happenings, during Milan Design Week and after. A harmonious and complementary synergy built on the choice of themes, partners, and styling, with the consolidated experience of Elle Décor’s editorial staff.

Archiproducts Milano also stems from the collaboration with the Milano Space Makers team, a leading group for the scouting and management of the most beautiful locations in Zona Tortona, as well as an engine for the cultural renewal of the area. And with the collaboration of BASE Milano and the MUDEC STORE, which have teamed up with Archiproducts Milano as the sector’s specialized cluster for many activities.

Numerous synergies and alliances which create a system and network in a district of Milan, the new Zona Tortona, which will astonish and amaze all with its capacity to attract creative energy!

EVENTS INFO 

“Live, Work, Design”
@Archiproducts Milano
Via Tortona 31 – Metro: Porta Genova
April 12^th-17^th
h 9,00-19,00

Umami, Michelin-starred Restaurant
April 12^th-17^th
h 19,00-21,30
(invitation strictly required)

Press preview
April 11^th
h 15,00-19,00

ARCHIPRODUCTS

Archiproducts is the largest international online resource for Architecture and Design: 11 languages, 160,000 catalogues, 3,500 brand advertisers. An incredible source of inspiration for over 1.7 million registered Architects and
Designers and 46 million readers every year. Archiproducts is part of the Archipassport.com network, along with
Archilovers, Archiportale, Edilportale and Sayduck.

PRESS CONTACT
press@archiproducts.com

Web
www.archiproducts.com
www.archipassport.com

The entirely Italian alliance which brings exhibitors from the largest international design and furniture fair to the web

Milano, 4 february 2016 – Salone del Mobile has chosen Archiproducts as tech partner to bolster its international digital strategy for the event. Starting from its 2016 edition, exhibitors at the Saloni will have access to the online version of the event catalogue, which will be powered by Archiproducts.

“For the Salone, this alliance affirms our vision for the future and our desire to innovate the concept of the fair, elevating it to something beyond an event, beyond the territorial and temporal confines between one edition and the next, guaranteeing a constant dialogue with exhibitors and visitors all year round”, Delegate Administrator of Federlegno Arredo Eventi.

“This alliance with the most important and recognized international event in the design world affirms Archiproducts as an online reference point for design brands and for the community of professionals all over the world”, Ferdinando Napoli, co-founder of Archiproducts.

The agreement will also be extended to Made Expo, the international event by Federlegno Arredo Eventi dedicacted to Architecture and Construction. The Made event will be provided with the much noted Products Archive, the precious resource which Italian designers have used for the past 15 years to research and choose products.

Federlegno Arredo Eventi SPA

Federlegno Arredo Eventi Spa is a company which develops services for the promotion, growth, and rationalization of businesses which operate in the wood, cork, and furniture sectors for the commercialization of their products; in this field, it promotes and organizes exhibitions and fairs, both national and international, including without limitation, the Salone del Mobile in Milan and exhibitions connected to it, and I Saloni Worldwide Moscow and the Salone del Mobile in Shanghai.

ARCHIPRODUCTS

Archiproducts is the largest international online resource for Architecture and Design: 11 languages, 150,000 catalogues, 3,500 brand advertisers. An incredible source of inspiration for over 1.5 million registered Architects and Designers and 46 million readers every year. Archiproducts is part of the Archipassport.com network, along with Archilovers, Archiportale, and Edilportale.