Archiproducts Milano is part of Architectour’s Design Tourism itineraries

Practice, culture, lifestyle. Architectours has its own idea of Experiential Tourism: a series of itineraries through Italian Design with the aim of building an international network of connections between Architects, Interior Designers and brands. Archiproducts Milano proudly supported this groundbreaking reality in custom-made tourism,  converting into the ideal setting for a 3-days workshop dedicated to 30 Indian Architecture students. From an idea to a finished product, Made in Italy Design is the manifesto of a bold creative industry able to combine innovation and craftsmanship on an international level.

Theory+Practice. Archiproducts Milano and Architectours came together to take students deep into the heart of Italian Design. Itineraries turn into experiences offering hands on demonstrations on Made in Italy Architecture. The 30 Indian students explored all the steps of product concept Design, along with production processes, the latest in technology and several material features. All “live” in via Tortona 31.

Archiproducts is partner of the Architectours project. “With our partners we are working on some new projects. For example, together with Archiproducts and Archiportale we are working on further developments of industrial tourism. We aim at expanding, spreading design tourism in many different Made in Italy sectors, such as car design and fashion design.” – explains Daniele Prosdocimo, Architectours founder.

Enjoy your visit at the most interesting Italian Design headquarters. Architectours is not “just tourism”, but a network and a communication project that builds a storytelling path where the main character is the brand itself. Far from the typical stereotype of the archi- and design- star, Daniele Prosdocimo’s startup emphasizes the creative and productive features of the Italian industry.

Design tourist–tailored itineraries. Architectours considers all the needs and interests of Architects, Interior Designers and Architecture and Design students. A very specific target that usually visits Italy not only for its dynamic industry but rather to explore the Italian lifestyle and the cultural heritage the country offers as a brand.

Browse the gallery of the event!

When fashion and interiors collide: Archiproducts Milano becomes a pastel-hued setting for L’Officiel’s photoshoot

The common thread between fashion and design is colour. Thanks to Karel Losenicky’s vision – and the right amount of pastel – L’Officiel revealed its own interpretation of a selection of the emerging fashion designers from this year’s WHITE show.

Dresses, accessories and fabrics, all matching with the spaces of Tortona 31.

Sadie Clayton’s pale pink parka  blends smoothly with the light green wall relief coverings NASTRI, TRECCIA and CAOS by 3D Surface. The result is a chromatic composition where soft volumes play with a three-dimensional space.

3D Surface’s PIZZO’s white-on-white texture emphasizes the SSHEENA gloves’ red hue. The neutral, dim shades of the Situationist jacket create a proper contrast. But the real eye-catcher of this picture is the expression of an ethereal Daria Baxoba.

Photographer: Karel Losenicky

Stylist: Giorgia Cantarini

Producer: Timi Letonja

MUAH: Giuseppe Giarratana

Model: Daria Baxoba The Fabbrica

Assistant stylist: Letizia Cattaneo

Assistant photographer: Roberto Grandi

Post  Production: Alessandra Distaso

Contributor: E  Fashion Dept.  

Shades of blue and scarlet: Martina Spetlova and SSHEENA on a powder pink Billiani.

Situationist and Billiani as a scale of grey. From the light grey chair, to the glossy black SSHEENA boots.

The dark green coat by Salvatore Vignola brightens up the black shape of CAP by True Design. The fabric plays with length, so that from sleeves only fingers come out. All eyes on the bag by Roberto Di Stefano.

A tender pink atmosphere for a soft-touch ambience. As soft as SP01’s armchair.

Talks, showcases and discussions exploring Italy’s music industry: Linecheck presents its lineup at via Tortona 31

Thanks to the recent collaboration with WHITE Show, Archiproducts established a deep connection between Fashion and Design. It’s now time to see what happens when Tortona 31 gets in touch with other creative worlds. Such as music at the Milano Music Week.

The Linecheck will present its official lineup at Archiproducts Milano. The perfect location for the Italian Music Meeting and Festival that aims at becoming a benchmark for professionals and music lovers. The program presentation will take place on Wednesday 8th November from 10:00 to 12:00, with an exclusive private event for Linecheck’s partners.

An informal breakfast meeting organized by the Archiproducts Milano team, will welcome guests with a vast buffet within the venue that will host part of the Meeting Festival program. The perfect opportunity to receive updated information and get to the heart of Linecheck’s lineup, artists and content.

Linecheck is inspired by international music platforms like SxSW o Eurosonic and takes place in Milan, at BASE Milano from November 21st to 26th. A format to divide into two macro areas: the Music Meeting and the Music Festival.

The Music Meeting explores the several figures and dynamics of the music event industry through a series of talks, live shows, festivals, record labels, with a highlight on new technology, event communication and marketing combined with interviews of both acclaimed international players as  Italian role figures. The Music Festival on the other hand offers an extended program of music and artistic performances.

Find out more about Linecheck!

Fashion and design get united in via Tortona 31 with SSHEENA, Martina Spetlova, Situationist and Ksneia Schnaider creations. Lavazza served delicious coffee goodies for brunch

White Milano closed this edition with a bang. The international event dedicated to womenswear and accessories included for the first time Archiproducts Milano, where fashion met design. Two worlds alike to be united in one common synergy and share the same project.

Archiproducts and White joined forces to show how to reach an economic and cultural growth in retail based on ideas, projects and innovation. Offering designers an inspirational space where to express themselves freely and at the same time offer a relaxed atmosphere for professionals to think about business.

From 22nd to 25th September, Archiproducts Milano hosted a selection of brands and products to show the connection between fashion and design at its highest extend. Serena Mandelli, designer and founder of SSHEENA, was selected as Special Guest and protagonist of the Urban Catwalk that closed this White’s edition in Piazza Duomo.

Also Martina Spetlova’s leather creations were displayed in via Tortona 31, where the Russian designer offered a classy and sporty interpretation of the material. Situationist and Ksneia Schnaider showed their latest projects, while Lavazza had liven up brunch with many coffee flavoured refreshments.

This 2017 White edition scored an all-time record with 532 brands, 26.211 visitors, two new locations in zona Tortona – Archiproducts Milano and a space within Camera Italiana Buyer Moda –  covering a staged area of 20.500 m2.
This year’s edition offered an extra day compared to the 3 previous editions to offer a balanced mix of acclaimed Made in Italy brands and international emerging designers.

Browse our photogallery!

Bang&Olufsen chose Archiproducts Milano to launch its brand new products, redefining the traditional concept of sound design

Extraordinary performances, innovative sound control and minimalist design: these are the main features of the latest products by Bang&Olufsen, reveiled to the press at Archiproducts Milano. The acclaimed Danish Brand chose the co-networking space in via Tortona to launch these two new items defying traditional hi-fi systems: BeoLab50, a high-end active loudspeaker and BeoVision Eclipse, a TV featuring the latest 4K HDR OLED screen technology and the world’s best TV sound.

Last Thursday, the Archiproducts team welcomed journalists for an exclusive Italian press day. An incredible music and cinematic experience, supplemented by the modular audio system BeoSound Shape, already presented in April during the Milano Design Week.

Bang&Olufsen’s products share a multiroom function, that makes it possible to listen to the same music – or different tracks – in every room of your house. To live a complete sound experience, the products are meant to interact with each other, in order to combine high-level audio performances with the OLED video quality.

BeoLab50 is a loudspeaker based on the Active Room Compensation technology: using an external microphone, the device analyzes the surrounding acoustic environment and applies compensation filters to offer the best sound experience for that room in that precise moment.

The SoundCentre features an integrated 450 watts 3-channel speaker system that outperforms even the most powerful soundbar on the market. Its ability to deliver speech-optimised centre channel audio as well as powerful stereo performance – all at once – makes BeoVision Eclipse an exceptionally flexible solution in any audio setup.

“Our mission at Bang&Olufsen has always been to create outstanding audio experiences” – this is the goal of the Danish brand, always seeking to redefine the traditional concept of stereophonic sound, creating innovative products suitable for any home.
Video, Audio and Design of the future.