At Archiproducts Milano, our versatility and ability to inspire, unite and create relationships between different worlds and professionals is always appreciated. Brands and Professionals choose our Design Centre for events, presentations, exhibitions and special shows.
Acer organised a B2B event in our spat Archiproducts to present the new Aspire Vero, a notebook made primarily with recycled materials. Heineken once again chose Archiproducts Milano for an important meeting with 10 board members, led by the new managing director of Heineken Italia, Wietse Mutters. There was also room for fashion. The Lusi brand temporary showroom animated the via Tortona 31 windows during fashion week. Klarna, the Swedish company that has revolutionised the world of online shopping, chose Archiproducts Milano to celebrate its first year on the Italian market.
“The object beyond the object” is the title of the event organised by Carla Dibbi and Chiara Corbani as part of the “Matter of identity” week of intensive workshops. 25 students from the Nuova Accademia di Belle Arti selected 25 objects among those featured in the Archiproducts Milano 2021 exhibition and were challenged to reinterpret their forms, uses and meanings to create and tell new stories. Their creativity was supported by the unmistakable mark of Ego Unconventional Design, which offered students the chance to use products from its CENTO3 collection, including the CENTO3.G pen, winner of the 2021Archiproducts Design Award.
What will work be like in the post-pandemic world?
Home Working, Smart Working, Shared Space. The home and office will find increasingly new and functional balances in our everyday life spaces.
Future Habit(at), the Archiproducts Milano exhibition exploring future lifestyles, has assembled some answers to questions about the future of the Home Office – imagined by Brands and Designers.
In a world where the boundary between domestic and office space is dissolving, a new interpretation of living puts technology at the heart of it all.
And while technology is dematerialising and stripping itself of traditional interfaces, Design is reimagining forms, materials and functions that promote new user experiences.
Archiproducts Milano translates this new way of thinking into hybrid elements. Kitchens that become coworking tables. Walls transformed into inhabitable arches for cuddling up, isolating, finding private space within shared places.
BuzziSpace solutions create small office islands that can be used to find concentration and intimacy in more fluid and multifunctional settings, also thanks to colourful acoustic suspension lamps. In the new Home Office, small soundproofed Framery pods create a high-performance office without sacrificing comfort.
Everything is what it is … and more. The long Desalto table welcomes everyday practices, gatherings and business meetings. The seating combines aesthetics and useability, personalising domestic space and offering comfortable solutions for home working. Real Piel chairs customise rooms with their coloured upholstery. Bedont wooden chairs provide a natural vibe. Desalto’s Strong stool moves the air with its curved forms.
Multifunctionality, sustainability, wellbeing. Sound-absorbing felt upholstery is 100% recycled PET, while pastel shades provide visual calm.
Even the corridor and staircase become places for pausing and not just places of passage.
Three “cocoons” carved out of the wall – entirely covered in sound-absorbing Knauf Ceiling Solutions wood wool sheets. Portholes, cocoons for sitting, lying down, watching a film or listening to music. And maybe taking some notes by writing with your finger on the wooden panels with Touchsmart displays, managed by mui lab home controls.
The biggest room in Via Tortona 31 is transformed into a large workspace. Blue and teal tones dominate the space, whose walls become authentic living architectures. Abitex velvet curtains make it even more striking. The space is furnished with a long wood Buzzispace table – a desk for working, sharing breaks, and holding family get-togethers.
A shared work area and a place to seek isolation and privacy, thanks to the Silentlab pod. Suspended Knauf Ceiling Solutions panels provide the backdrop for the Samsung 360 AC cassette, the Braun wireless acoustic speaker, and Samsung TVs for conferences and meetings. Illumination with the lightweight forms of adjustable Midgaard lamps.
Light, acoustic insulation, multifunctionality. Everything contributes to creating a space where the quality of living and working is totally seamless.
Interrupted. Reimagined. Hybrid.
More than ever, the future of work will focus on the quality of time and space. It might be Smart, in the Home, or even in the Metaverse. One thing is sure. It will never be the same.
At Mudec, our Archiproducts Milano neighbour, the extraordinary photographs of Henri-Cartier Bresson in China from 1948-49 / 1958. At Palazzo Reale, Titian’s art lights up the spring season in one of the most eagerly-awaited exhibitions of the year. Finally, at the always-stimulating La Kasa dei Libri, an exhibition of copies and original lithographs by Matisse, Mirò, Alexander Calder and other great artists.
HENRI CARTIER-BRESSON
China 1948-49 | 1958
from the website: https://www.mudec.it/ita/henri-cartier-bresson-cina-1948-49-1958/
The exhibition was produced thanks to the collaboration with the Henri Cartier-Bresson Foundation. It brings together an exceptional corpus of photographs and archive documents by the French photojournalist. Over 100 original prints, period magazines, documents and letters from the HCB Foundation collection […].
This exhibition is about the women painted by Titian and his contemporaries. It is about beauty, elegance, sensuality, and the extraordinary role of their representation in 16th-century Venice. […]
INFO
Tuesday to Sunday 10am-7.30pm, Thursday closing time 10.30pm. Last admission one hour before closing. Closed Mondays.
Holidays Apr 17, 18, 25 and May 1 – 10am-7.30pm, June 2 – 10am-10.30pm, Aug 15 – 10am-7.30pm (last entry one hour before closing).
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ART TO BROWSE THROUGH AT KASA DEI LIBRI
info on: https://www.facebook.com/KasaLibri/
Until March 20 at La Kasa dei Libri, an exhibition dedicated to illustration with works by Matisse, Mirò, Alexander Calder, Valerio Adami, and Braque. The collection comes from the precious and colourful issues of the magazine Derrière le mirroir, published by the Maeght Gallery in Paris until 1982.
KASA DEI LIBRI. Largo de Benedetti 4, Milan. Open every day (3pm-7pm).
INFO
Entrance: free with prior booking. Until March 20, 2022
Archiproducts Milano is a hybrid space always ready for something new. On December 15, one of our Rooms became a TV studio. Not just any studio, but the set of one of the most viewed and beloved programmes: MasterChef !
The three judges – Antonino Cannavacciuolo, Bruno Barbieri and Giorgio Locatelli – answered journalists’ questions about the kick-off of the show’s highly anticipated new edition, scheduled for the following day.
A chef, 40 guests – influencers, brands, journalists – and a room in our Design Centre. The set outfitted with the products that attracted the attention of Design enthusiasts in the fall of 2021 still holds the promise of future projects and creations.
Paolo Stella and Archiproducts celebrated their collaboration with a special dinner by Chef Marco Corradi, aka Marco Assaggia. The @suonarestella creations were the absolute stars of the evening – from Malcusa carpets to WallandDecò wallpaper designed by Palomba Serafini to splendid Richard Ginori ceramics.
A glamorous and intimate event reflecting the @suonarestella vision and the concept of a home and a space devoted to Design. Just like Archiproducts Milano!
Featured in the 2021 Archiproducts Milano exhibit, “Future Habit(at)” questioned – and continues to question – future lifestyles. How will spaces, habits and relationships among people, environments and objects change?
The kitchen is one of the places that will be most affected by this evolution. No longer a place only for eating, the kitchen is a hybrid space where people work, share a break, watch a series, listen to a podcast, or make a call. Intimate and shared at the same time, the kitchen merges technology and domestic practises.
Steininger’s Smart Kitchen FOLD integrates M.POD into its high-tech top, creating a true Smart Kitchen Hub. The multimedia control centre communicates with all smart devices connected by Bluetooth.
Sustainability and technology coexist in Samsung appliances. The Family Hub refrigerator helps avoid waste thanks to the three built-in cameras that allow users to control and manage food and expiration dates anywhere, any time – using a smartphone.
In the kitchen, domestic life and the co-working counter blend to inspire projects like Wing. The True Design wood kitchen – conceived as a “piazza” – comes to life at different times of the day to host different activities.
Steel, wood, even cement. The colourful concrete of the Elmar freestanding kitchen inhabits the exteriors of our via Tortona 31 Design Centre, inspiring freedom, harmonising with the green space on our terrace.
In the kitchen of the future, even coffee becomes smart with the LaCimbali, Faema and Slayer espresso machines that create a new and evolved Home Bar experience. The ritual of the coffee break at home dialogues with the need for quality time during a pause from work.
Pin Idea in every room in via Tortona 31 let visitors ‘copy’ the looks and buy the products online on Archiproducts
Pinterest comes to Archiproducts Milano for 2021 Milan Design Week. Anyone looking for inspiration can come to via Tortona 31 to enjoy a total Phygital experience. Pincodes in every room let visitors access information about the products on display, which can also be purchased on the Archiproducts platform.
Let’s get Phygital!
Archiproducts Milano imagines the space of the future in this year’s project/installation entitled Future Habit(at). The “future of living” is an important topic for the retail world with a furniture sector showing a marked shift towards e-commerce. Does this mean that the physical store will disappear? Archiproducts wanted to respond by exploring the potential of a more “phygital” customer experience – in collaboration with Pinterest, the world’s leading visual discovery engine for anyone looking for inspiration.
Each of the fifteen rooms in Via Tortona 31 will be outfitted with Pinterest’s personalized Pincodes that visitors can use to discover the new exhibit – room by room, product by product.
How will interaction with Pinterest work? Visitors open the Pinterest app on their devices and scan the Pincode using the camera displayed in the app’s search bar. They then access the board dedicated to the Pin Ideas for that room. This is one of Pinterest’s latest innovations. Pin Ideas are a new kind of multi-page Pin that allows creators to share inspirational content in an exciting and immersive way through videos, images, descriptions and more. Each Pin Idea provides all the information about the products on display in the room. In just a few clicks, users can shop on Archiproducts and “copy the look”. Archiproducts Milano 2021 – Future Habit(at) – PincodeCreated in collaboration with Studio Salaris and 60 international brands, this year’s Archiproducts Milano installation was created with the desire to anticipate scenarios that interpret future lifestyles. The keywords for this new edition are technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – opportunities for shared intimacy.
Collaboration with Pinterest – the visual discovery engine with over 450 million monthly visitors and million Home Décor, Design and Architecture searches every month – is one of the many initiatives promoted by Archiproducts Milano this year. The goal is to create an interactive and multimedia journey to the soft side of technology, previewing new ways of understanding shared space in today’s ‘new normal’ in pursuit of sustainability, aesthetics and comfort.
Silent technology and ‘cocoon’ spaces stage the lifestyle of the future
The Archiproducts Milano space is ready! We can’t wait for architects, brands, journalists and influencers to discover the new concept space in via Tortona 31! Already open for visits, Archiproducts will host a rich programme of events during Milan Design Week (September 4-10, 2021).
The 2021 Archiproducts Milan project The project for the 2021 edition has the theme ‘Future Habit(at)‘. It is the result of collaboration with Studio Salaris and partnerships with 60 selected international brands. who contributed enthusiastically to the realisation of one of the richest versions of Archiproducts Milano in terms of design creativity, use of materials, furnishings, lighting, and integrated technology/design solutions. Above all, the installation anticipates scenarios that interpret the lifestyle of the future. Technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – as opportunities for intimacy – are the keywords for this new edition.
Cocoon spaces, between intimacy and sharing In exploring the spaces of the future, the aim is not just social distancing but also new ways of social sharing. At Archiproducts Milano, this is translated into hybrid collective elements – kitchen counters that become co-working tables, living walls and cocoon spaces.
‘Cocoons’ are present in every room in Via Tortona – inhabitable arches that host people and technology. There are also interactive portholes with headphones and tablets, wall coverings that become habitable architecture, and office islands in the larger rooms.
Dematerialised technology The home of the future will entrust more of its management to technology, which is becoming less and less obvious, and more integrated and silent. Objects and materials are the new intelligent interfaces between people and space that enable us to inhabit and experience the home, the office and the city with intelligence.
At Archiproducts Milano, you can sit in portholes and use headphones and tablets to enjoy a new domestic digital experience. The kitchen becomes intelligent with smart fridges, ovens and interactive tops; simple wood panels with touch displays become interfaces for home automation systems.
Pin Codes provide technical and purchasing information and about the products on display The ‘future of living’ is an essential issue for the retail world. The furniture sector has recently seen a strong movement towards e-commerce. Does this mean that the physical shop will disappear? Archiproducts wanted to respond by showing the potential of a more ‘phygital’ customer journey. For this experiment, we partnered with Pinterest, the quintessential inspirational social media platform.
Each room in via Tortona 31 will have a unique Pin Code for personalised Pinterest access. Just open the app on your device and scan the Pin Code using the camera in the search bar. You can then access the room’s board with the so-called Pin Idea. This is one of Pinterest’s latest innovations: carousels of photos and videos that provide information about the products on display in the room, providing the possibility of purchasing them. Thanks to a tag with a link to the Archiproducts product information sheet, you can buy and ‘copy the look’ of the rooms in just a few clicks!
Let’s have a look at the new layout!
The arches, the project’s formal leitmotif, interpret the spaces of the future, and become the graphic symbol of the new Kriskadecor anodised aluminium chain façade designed by the Archiproducts Team illustrator, Carla Di Benedetto.
The arches welcome the visitor at the entrance. At the reception desk, finished in Floor Gres ceramics, they are repeated in the pattern of the Rex panels behind it, with a softer, denser motif that dialogues perfectly with the velvet Abitex backdrop. The pale, neutral Novacolor grey on the wall contrasts the desk’s bright orange and blue.
Ogni ambiente dell’abitare diventa fondamentale per il benessere dell’individuo. La scala assume un nuovo Every domestic space is fundamental for individual well-being. The staircase takes on a new meaning and moves from being a transitional area to a real living space. The walls are decorated with repeated graphic patterns in relief, inspired by fabrics from Florimceramic wall tiles to Officinarkitettura wallpaper, offering a tactile – as well as visual – experience. The lighting is almost ‘graphic’. Ribbons intertwine to support round glass objects designed by the Canadian brand D’armes, filling the staircase void with rhythmic light.
Comfortable Hobbyflower poufs arranged along the route allow people to take a break and admire the space. Paolo Castelli‘s luminous glass sculptures, a tribute to Morandi, highlight and illuminate an additional seating area.
iWe have become increasingly demanding of our living spaces, moving towards more fluid and multifunctional environments. The Desalto table accommodates everyday actions as well as meetings and business gatherings. The Framery pod is a small, smart, noise-proof office. The Samsung intelligent wardrobe cares for our clothes and dehumidifies the environment.
Gli arredi e le soluzioni di illuminazione BuzziSpace creano piccole isole ufficio. Il futuro dell’abitare è anche più sBuzziSpace furniture and lighting solutions create small office islands.The future of living is also more sustainable. Sound-absorbing felt covering the furniture is made of 100% recycled PET. Soft, sinuous lines, combined with light wood and pastel-coloured upholstery, create an environment that provides visual comfort. There is also a meeting room, an all-in-one office solution.
Two rooms on the first floor house the BTicino Smart Apartment. Here is where you can experience a smart home, where technology gives value to everyday living. It allows us to comfortably and efficiently control video entry systems, lights, sockets, automation, temperature and security via App or voice controls.
La terrazza accoglie la cucina freestanding in cemento firmata ElmaThe terrace hosts the Elmar freestanding cement kitchen. The patented Roofingreen soft lawn and a cement carpet serve the kitchen. In the evening, Ambientec Japanese lanterns create atmospheric light and move with our new nomadic needs.
IThe route continues along the corridor, which, like the staircase, becomes a place for a break and no longer a place only to pass through. The wall is entirely covered with sound-absorbing Knauf AMF wood wool sheets. It is punctuated by three portholes covered with soft fabric, where people can sit or even lie down comfortably to watch a film or listen to music on their tablets or headphones. Wood panels with touch displays (muilab smart home control) enable users to write messages with their fingers. On the ceiling, a spectacular ANDlight installation runs throughout the entire space.
La The kitchen becomes a hybrid element, halfway between domestic use and a co-working space. Wing is a freestanding wood kitchen by True Design conceived as a ‘piazza’ that comes alive in different ways at different times of the day.
Wing has contemporary light lines, as does the room’s lighting. The ANDlight chandelier, with its minimal, unconventional shape, expresses richness in brass. Adjustable aluminium office lamps by Re-volt extend from the walls.
The Dooor textile door separates the corridor from the next room, where Interna8‘s timeless furnishings take us back to a more familiar – but not banal – domestic environment. It could be a living area, but also a more luxurious and cosy office. In the future, everything will be more fluid and harmonious. Even the freestanding Samsung TV is a furnishing element.
La stanza più grande del building si trasforma in un elegante spazio scenografico, dove blu e ottanio sono i colori The building’s largest room is transformed into an elegant set whose dominant colours are blue and teal. Here the walls are veritable living architectures, with arches and cocoons that become part of the structure itself. Velvet Abitex curtains, fabric-covered walls and sound-absorbing ceiling materials create a super-cushy space with maximum comfort and acoustic well-being. It is furnished with a long wood Buzzispace table, a Silentlab pod, Midgard lamps, the Samsung 360 cassette for air conditioning, framed by AMFknauf hanging panels, Braun wireless acoustic speakers, and Samsung TVs for videoconferences and meetings.
At Archiproducts Milano, we even ponder new way of living on the planetary scale. Econyl provides us with an answer, showing us the various applications of regenerated nylon – carpets, chairs, lighting and rugs show its potential.
L’attenzione al rapporto design-sostenibilità è raccontata anche nella stanza allestita da Milla & Milli. Il rapporto d’amore con la natura va dalla ricerca di materia prima, all’attenzione nel processo di produzione, fino all’ispirazione fAttention to the relationship between design and sustainability is also explored in a room by Milla & Milli. The love affair with nature ranges from searching for raw materials to focus on the production process and formal inspiration. Waves carved into a wood surface create plays of light and shadow, speaking of deep waters, Zen gardens and furrows in the earth. The lighting features soft profiles, with a PaoloCastelli pendant lamp and blown glass lamps by ANDlight. The plaster is more delicate and tactile, expertly trowelled by Detalecph. Kelly Wearstler wallpaper for Lee Jofa is displayed on the wall like a work of art.
La cucina è una scultura in acciaio nero dalle forme avveniristiche, elemento d’arredo lussuoso ed estremamente fThe kitchen is a black steel futuristic sculpture that is both luxurious and highly functional. The FOLD Smart Kitchen by Steininger has an integrated high-tech M.POD worktop that controls anything and everything.
The blue paints by Detale Cph create an extremely glamorous kitchen. A niche in sustainable ceramic material, the result of the collaboration of Matteo Thun with Florim Group‘s casadolcecasa, creates a small space for dining at the new Desalto marble table complete with two stools – illuminated by a pair of lime-coloured easy-to-adjust Midgard pendant lamps.
Sustainability is not only in the upholstery but also in the appliances. Samsung‘s smart refrigerator reduces waste, constantly checking its contents and planning the family’s meals.
2021 Archiproducts Milano is a manifesto for the living space of the future. It is an interactive, multimedia journey to the soft side of technology and a renewed way of understanding shared spaces in a ‘new normal’ guided by sustainability, aesthetics and comfort.
At Archiproducts Milano, the Paolo Castelli team met the Ambassadors to tell them the story of a journey began over 140 years ago. A story, a way to think and manufacture furniture. During the event, the Architects and Interior Designers of the Archiproducts trade program enjoyed the story of the Paolo Castelli phylosophy and were able to deepen the concept behing the collections Inspiration, Greenkiss and Morandi.
The meeting represented a moment where everyone was involved. Each professional opened up about his and her own experiences and design approach, enriching everyone.
This first meeting – the first of a series – was an important moment that highlighted how dialogue and confrontation are crucial for Paolo Castelli.
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