The Parisian label’s new collection was unveiled for the first time in Milan in via Tortona 31


WHITE Show is going international and it definitely has its ducks in a row. In fact, it features, as this edition’s special guest, “Rouge Margaux”, the Parisian label created by the Art Director Cem Çinar in 2016. The new collection of the French brand arrives for the first time in Milan, after the launch in Paris and the presentations in Seoul, Hong Kong, and Tokyo. Archiproducts Milano went beyond any expectations and spruced itself up to host the French label’s collection Italian launch.


Browse the entire gallery of the event!


“I’m so thrilled to take part in this new adventure and expand the boundaries of Rouge Margaux” – said the Art Director Cem Çinar – “We are so happy to increase the presence of our brand overseas by launching our new collection in a city that’s totally new to us, like Milan, after Paris and New York fashion weeks. It’s great to do this by collaborating with WHITE.”



Rouge Margaux was the protagonist of a live performance at Archiproducts Milano to show guests the new collection.


Browse the entire gallery of the event!

photo credits: Johnny Carraro