Pin Idea in every room in via Tortona 31 let visitors ‘copy’ the looks and buy the products online on Archiproducts
Pinterest comes to Archiproducts Milano for 2021 Milan Design Week. Anyone looking for inspiration can come to via Tortona 31 to enjoy a total Phygital experience. Pincodes in every room let visitors access information about the products on display, which can also be purchased on the Archiproducts platform.
Let’s get Phygital!
Archiproducts Milano imagines the space of the future in this year’s project/installation entitled Future Habit(at). The “future of living” is an important topic for the retail world with a furniture sector showing a marked shift towards e-commerce. Does this mean that the physical store will disappear? Archiproducts wanted to respond by exploring the potential of a more “phygital” customer experience – in collaboration with Pinterest, the world’s leading visual discovery engine for anyone looking for inspiration.
Each of the fifteen rooms in Via Tortona 31 will be outfitted with Pinterest’s personalized Pincodes that visitors can use to discover the new exhibit – room by room, product by product.
How will interaction with Pinterest work? Visitors open the Pinterest app on their devices and scan the Pincode using the camera displayed in the app’s search bar. They then access the board dedicated to the Pin Ideas for that room. This is one of Pinterest’s latest innovations. Pin Ideas are a new kind of multi-page Pin that allows creators to share inspirational content in an exciting and immersive way through videos, images, descriptions and more. Each Pin Idea provides all the information about the products on display in the room. In just a few clicks, users can shop on Archiproducts and “copy the look”. Archiproducts Milano 2021 – Future Habit(at) – PincodeCreated in collaboration with Studio Salaris and 60 international brands, this year’s Archiproducts Milano installation was created with the desire to anticipate scenarios that interpret future lifestyles. The keywords for this new edition are technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – opportunities for shared intimacy.
Collaboration with Pinterest – the visual discovery engine with over 450 million monthly visitors and million Home Décor, Design and Architecture searches every month – is one of the many initiatives promoted by Archiproducts Milano this year. The goal is to create an interactive and multimedia journey to the soft side of technology, previewing new ways of understanding shared space in today’s ‘new normal’ in pursuit of sustainability, aesthetics and comfort.
Silent technology and ‘cocoon’ spaces stage the lifestyle of the future
The Archiproducts Milano space is ready! We can’t wait for architects, brands, journalists and influencers to discover the new concept space in via Tortona 31! Already open for visits, Archiproducts will host a rich programme of events during Milan Design Week (September 4-10, 2021).
The 2021 Archiproducts Milan project The project for the 2021 edition has the theme ‘Future Habit(at)‘. It is the result of collaboration with Studio Salaris and partnerships with 60 selected international brands. who contributed enthusiastically to the realisation of one of the richest versions of Archiproducts Milano in terms of design creativity, use of materials, furnishings, lighting, and integrated technology/design solutions. Above all, the installation anticipates scenarios that interpret the lifestyle of the future. Technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – as opportunities for intimacy – are the keywords for this new edition.
Cocoon spaces, between intimacy and sharing In exploring the spaces of the future, the aim is not just social distancing but also new ways of social sharing. At Archiproducts Milano, this is translated into hybrid collective elements – kitchen counters that become co-working tables, living walls and cocoon spaces.
‘Cocoons’ are present in every room in Via Tortona – inhabitable arches that host people and technology. There are also interactive portholes with headphones and tablets, wall coverings that become habitable architecture, and office islands in the larger rooms.
Dematerialised technology The home of the future will entrust more of its management to technology, which is becoming less and less obvious, and more integrated and silent. Objects and materials are the new intelligent interfaces between people and space that enable us to inhabit and experience the home, the office and the city with intelligence.
At Archiproducts Milano, you can sit in portholes and use headphones and tablets to enjoy a new domestic digital experience. The kitchen becomes intelligent with smart fridges, ovens and interactive tops; simple wood panels with touch displays become interfaces for home automation systems.
Pin Codes provide technical and purchasing information and about the products on display The ‘future of living’ is an essential issue for the retail world. The furniture sector has recently seen a strong movement towards e-commerce. Does this mean that the physical shop will disappear? Archiproducts wanted to respond by showing the potential of a more ‘phygital’ customer journey. For this experiment, we partnered with Pinterest, the quintessential inspirational social media platform.
Each room in via Tortona 31 will have a unique Pin Code for personalised Pinterest access. Just open the app on your device and scan the Pin Code using the camera in the search bar. You can then access the room’s board with the so-called Pin Idea. This is one of Pinterest’s latest innovations: carousels of photos and videos that provide information about the products on display in the room, providing the possibility of purchasing them. Thanks to a tag with a link to the Archiproducts product information sheet, you can buy and ‘copy the look’ of the rooms in just a few clicks!
Let’s have a look at the new layout!
The arches, the project’s formal leitmotif, interpret the spaces of the future, and become the graphic symbol of the new Kriskadecor anodised aluminium chain façade designed by the Archiproducts Team illustrator, Carla Di Benedetto.
The arches welcome the visitor at the entrance. At the reception desk, finished in Floor Gres ceramics, they are repeated in the pattern of the Rex panels behind it, with a softer, denser motif that dialogues perfectly with the velvet Abitex backdrop. The pale, neutral Novacolor grey on the wall contrasts the desk’s bright orange and blue.
Ogni ambiente dell’abitare diventa fondamentale per il benessere dell’individuo. La scala assume un nuovo Every domestic space is fundamental for individual well-being. The staircase takes on a new meaning and moves from being a transitional area to a real living space. The walls are decorated with repeated graphic patterns in relief, inspired by fabrics from Florimceramic wall tiles to Officinarkitettura wallpaper, offering a tactile – as well as visual – experience. The lighting is almost ‘graphic’. Ribbons intertwine to support round glass objects designed by the Canadian brand D’armes, filling the staircase void with rhythmic light.
Comfortable Hobbyflower poufs arranged along the route allow people to take a break and admire the space. Paolo Castelli‘s luminous glass sculptures, a tribute to Morandi, highlight and illuminate an additional seating area.
iWe have become increasingly demanding of our living spaces, moving towards more fluid and multifunctional environments. The Desalto table accommodates everyday actions as well as meetings and business gatherings. The Framery pod is a small, smart, noise-proof office. The Samsung intelligent wardrobe cares for our clothes and dehumidifies the environment.
Gli arredi e le soluzioni di illuminazione BuzziSpace creano piccole isole ufficio. Il futuro dell’abitare è anche più sBuzziSpace furniture and lighting solutions create small office islands.The future of living is also more sustainable. Sound-absorbing felt covering the furniture is made of 100% recycled PET. Soft, sinuous lines, combined with light wood and pastel-coloured upholstery, create an environment that provides visual comfort. There is also a meeting room, an all-in-one office solution.
Two rooms on the first floor house the BTicino Smart Apartment. Here is where you can experience a smart home, where technology gives value to everyday living. It allows us to comfortably and efficiently control video entry systems, lights, sockets, automation, temperature and security via App or voice controls.
La terrazza accoglie la cucina freestanding in cemento firmata ElmaThe terrace hosts the Elmar freestanding cement kitchen. The patented Roofingreen soft lawn and a cement carpet serve the kitchen. In the evening, Ambientec Japanese lanterns create atmospheric light and move with our new nomadic needs.
IThe route continues along the corridor, which, like the staircase, becomes a place for a break and no longer a place only to pass through. The wall is entirely covered with sound-absorbing Knauf AMF wood wool sheets. It is punctuated by three portholes covered with soft fabric, where people can sit or even lie down comfortably to watch a film or listen to music on their tablets or headphones. Wood panels with touch displays (muilab smart home control) enable users to write messages with their fingers. On the ceiling, a spectacular ANDlight installation runs throughout the entire space.
La The kitchen becomes a hybrid element, halfway between domestic use and a co-working space. Wing is a freestanding wood kitchen by True Design conceived as a ‘piazza’ that comes alive in different ways at different times of the day.
Wing has contemporary light lines, as does the room’s lighting. The ANDlight chandelier, with its minimal, unconventional shape, expresses richness in brass. Adjustable aluminium office lamps by Re-volt extend from the walls.
The Dooor textile door separates the corridor from the next room, where Interna8‘s timeless furnishings take us back to a more familiar – but not banal – domestic environment. It could be a living area, but also a more luxurious and cosy office. In the future, everything will be more fluid and harmonious. Even the freestanding Samsung TV is a furnishing element.
La stanza più grande del building si trasforma in un elegante spazio scenografico, dove blu e ottanio sono i colori The building’s largest room is transformed into an elegant set whose dominant colours are blue and teal. Here the walls are veritable living architectures, with arches and cocoons that become part of the structure itself. Velvet Abitex curtains, fabric-covered walls and sound-absorbing ceiling materials create a super-cushy space with maximum comfort and acoustic well-being. It is furnished with a long wood Buzzispace table, a Silentlab pod, Midgard lamps, the Samsung 360 cassette for air conditioning, framed by AMFknauf hanging panels, Braun wireless acoustic speakers, and Samsung TVs for videoconferences and meetings.
At Archiproducts Milano, we even ponder new way of living on the planetary scale. Econyl provides us with an answer, showing us the various applications of regenerated nylon – carpets, chairs, lighting and rugs show its potential.
L’attenzione al rapporto design-sostenibilità è raccontata anche nella stanza allestita da Milla & Milli. Il rapporto d’amore con la natura va dalla ricerca di materia prima, all’attenzione nel processo di produzione, fino all’ispirazione fAttention to the relationship between design and sustainability is also explored in a room by Milla & Milli. The love affair with nature ranges from searching for raw materials to focus on the production process and formal inspiration. Waves carved into a wood surface create plays of light and shadow, speaking of deep waters, Zen gardens and furrows in the earth. The lighting features soft profiles, with a PaoloCastelli pendant lamp and blown glass lamps by ANDlight. The plaster is more delicate and tactile, expertly trowelled by Detalecph. Kelly Wearstler wallpaper for Lee Jofa is displayed on the wall like a work of art.
La cucina è una scultura in acciaio nero dalle forme avveniristiche, elemento d’arredo lussuoso ed estremamente fThe kitchen is a black steel futuristic sculpture that is both luxurious and highly functional. The FOLD Smart Kitchen by Steininger has an integrated high-tech M.POD worktop that controls anything and everything.
The blue paints by Detale Cph create an extremely glamorous kitchen. A niche in sustainable ceramic material, the result of the collaboration of Matteo Thun with Florim Group‘s casadolcecasa, creates a small space for dining at the new Desalto marble table complete with two stools – illuminated by a pair of lime-coloured easy-to-adjust Midgard pendant lamps.
Sustainability is not only in the upholstery but also in the appliances. Samsung‘s smart refrigerator reduces waste, constantly checking its contents and planning the family’s meals.
2021 Archiproducts Milano is a manifesto for the living space of the future. It is an interactive, multimedia journey to the soft side of technology and a renewed way of understanding shared spaces in a ‘new normal’ guided by sustainability, aesthetics and comfort.
At Archiproducts Milano, the Paolo Castelli team met the Ambassadors to tell them the story of a journey began over 140 years ago. A story, a way to think and manufacture furniture. During the event, the Architects and Interior Designers of the Archiproducts trade program enjoyed the story of the Paolo Castelli phylosophy and were able to deepen the concept behing the collections Inspiration, Greenkiss and Morandi.
The meeting represented a moment where everyone was involved. Each professional opened up about his and her own experiences and design approach, enriching everyone.
This first meeting – the first of a series – was an important moment that highlighted how dialogue and confrontation are crucial for Paolo Castelli.
The limited-edition collections will be sold starting in September on Archiproducts and on the new @suonareStella e-shop
Paolo Stella has chosen Archiproducts to be its commercial partner for the exclusive sale of the @suonareStella capsule collections, to be released in September. Designed or inspired by the influencer, these furnishing objects and accessories are produced in limited editions thanks to partnerships with the most prestigious contemporary design brands.
Paolo Stella revolutionises the logic of furniture storytelling with @suonareStella, transforming the rooms of his Milan home into an ideal stage for narrating design. The selected objects leave behind the anonymity of the showroom to come alive in his home and accompany his work. They animate the settings of his posts as digital content accessible to a vast public.
Along with temporary installations, @suonareStella becomes a creative hub where ideas circulate and small furnishing collections take shape. Paolo Stella will reach out to his 430 thousand Instagram followers (@paolostella and @suonarestella) and to all those who wish to discover new design styles. His home will become the place to meet and exchange ideas about lifestyles and design.
@suonareStella is a new format for communicating design that responds perfectly to the evolution of the digital experience, a sector in which Archiproducts is the undisputed star. The Archiproducts team enthusiastically welcomed the concept and became the project’s leading partner. “We have been doing this for many years in homes all over the world. We furnish spaces of all types and styles so that everyone can be surrounded by the products they love, whether they are icons or new emerging brands,” says Enzo Maiorano, co-founder and art director of Archiproducts, the largest design search engine and shopping portal.
Paolo Stella, creative director of @suonareStella, describes the experience, “We met, we liked each other, and we planned a future together. Enzo Maiorano and I definitely have one thing in common – not setting limits and thinking big. Starting in September, we will be presenting a series of collaborations and capsule collections that we are very proud of.”
Moving from the concept of the traditional exhibition, @suonareStella embraces a contemporary idea of conviviality. Living spaces are transformed into emotional places where the beauty of interior design products meets everyday life to create something unique. The Paolo Stella/Archiproducts partnership was born in this context of sharing.
“We are happy to be part of this new project, and we are ready to support it fully”, added Enzo Maiorano. The Archiproducts e-commerce site will not only be the exclusive retailer of the @suonareStella capsule collection but will also provide Paolo Stella with the necessary tools to launch his own online shop. Soon, a branded e-commerce platform will be introduced on the @suonareStella site using Daloom, the Archiproducts software technology that allows users to open a virtual design showroom in just a few clicks.
IED heads back to Archiproducts Milano. Also this year, the students of the Interior Styling & Trends course curated their own photo shoot at via Tortona 31.
The students had to create a set using the products displayed in the location’s room, building the project concept, storytelling and layout. Under the guidance of the teachers Simona Marzoli and Omar Sartor, the students worked in two group and brought to life an extremely suggestive visual story.
The first group of students – Jeanie Lochhead, Arianna Scinocca, Valentina Piacentini and Jessica Zorzin – gave their own interpretation of an imaginary scenario through a few, accurate elements, giving the sensation of walking into a completely new space. The point of view is the one of the observer that, before coming in, pays attention to only a portion of the scene leaving the imagination free to go abroad, in an invisible space, diving in it.
The second group of students – Chiara Rinaldi, Simone Garrisi, Elisa Piras and Claudia Fontana – focused on the unconventional shapes, strong nuances and contemporary style of the Polia Shape carpet by Toulemonde Bochart which inspired the two shots. An irriverent pop-inspired picture that represents an unusual scene of a Milan interior. che ha ispirato i due scatti.
In contrast, a quite ordered shot where the product is the protagonist.
In a post-pandemic world, technology and ‘cocoons’ create living spaces
Work is underway at the new Archiproducts Milano space in Via Tortona 31, getting it ready to present the new “Future Habit(at)” display. The 2021 project, whose doors will open to the public by April, includes over 60 international brands, all enthusiastic and eager to start up again after an extremely tiring year. The design of the space is the fruit of collaboration with Studio Salaris.
In a post-pandemic world, the boundary between home and work is dissolving. How can interior design define a “new normal” and create the living space of the future? Future Habit(at) stages a fresh interpretation of living whose keywords are technology – increasingly silent and stripped of traditional interfaces to improve the way we live and work – and cocoon – an opportunity for intimacy in shared spaces.
The official presentation of Archiproducts Milano 2021 is scheduled for the coming weeks as part of a renewed calendar no longer marked by big design events. In past years, Milan design week inevitably defined the schedule for the inauguration and official presentation of the Via Tortona space. Today, there is a different scenario. Over the last year, the intermittent breaks caused by Covid led us to devise a new organisational model more respectful of each company’s schedules and needs within their single strategies. Today, we believe in more specific events whose primary driver will be the quality and timeframes of the encounters. Perhaps the events will have reduced in-person attendance, but a more connected digital strategy will broaden their reach. The 2021 edition of Archiproducts Milano starts from this new awareness.
‘Cocoon’ spaces. New interpretations of intimacy and sharing
Design responds to the changing boundaries between home and work; it takes on a central role in defining the “new normal” in our post-pandemic world. If the home is now a home office, the office – the place we can’t wait to get back to – becomes a hybrid place, where desks give way to new areas for sharing and interaction, something we dearly miss right now. In designing future spaces, the goals are to distance ourselves physically from others but also share space in a new way.
At Archiproducts Milano, this new tendency translates into a fusion of different elements; for example, kitchens become coworking areas, living walls and cocoon spaces.
Cocoon implies protection, while the verb cocooning means cuddle. ‘Cocoons’ are places for intimacy in shared spaces. All the rooms in the building on Via Tortona contain ‘cocoons’ – inhabitable arches that house people and technology with interactive portholes containing headphones and tablets, wall coverings that become habitable architecture and office islands in the larger rooms. The arches also become the graphic symbols of the new facade in anodised aluminium chain.
Technology dematerialised
Renewed attention to our life spaces and the technological and digital “leap” driven by Covid-19 have led us to appreciate the idea of a smart home even more. The optimisation of lighting and climate or security controls undoubtedly contributes to bettering our daily lives.
How can the smart home take care of us today? How can interior design incorporate the continuous and hyper-rapid evolution of digital tools, humanise them and lessen their impacts? How can we create spaces where people can live and work while interacting naturally with technology?
In the Smart Apartment at Archiproducts Milano, visitors can experience the way domotics and the internet of things help maintain concentration and productivity. How? Being able to set timers, create reminders and determine daily rhythms fosters good habits and helps maintain them.
Technology is dematerialising. It is becoming less evident, stripped of traditional interfaces, and increasingly silent, leaving room for creativity and experimentation. Objects and materials are the new sensible interfaces between humans and space, allowing people to experience and inhabit the home, office and city with intelligence. Archiproducts Milano presents interactive portholes with headphones and tablets for a new digital domestic experience – an intelligent kitchen with interactive tops, smart refrigerators and ovens and simple wood panels whose touch displays become interfaces for domotic systems.
Archiproducts Milano 2021 is a manifesto for the living space of the future. It is an interactive and multimedia journey to the soft side of technology, promoting a new understanding of sharing spaces in a ‘new normal’ that is sustainable, beautiful and comfortable.
More than 500 brands and designers at the Archiproducts Design Awards party
Last November 14th, the ADA party took place. Via Tortona 31 welcomed over 500 professionals from all over the world: whilst sipping a drink and listening to music, winners received their trophy – one-of-a-kind object manufactured by De Castelli – and met with designers, for an important networking moment.
Have a perfect Negroni or a fresh Margarita anywhere, anytime. This concept is at the heart of NIO, a company founded by four young Italian entrepreneurs who decided to disrupt drinking patterns with handmade high quality cocktails in an innovative pack. Among the 2019 ADA Night partners, NIO fuses the art of an expert mixologist like Patrick Pistolesi with the best spirits: the result is ready-to-pour cocktails to be spilled in a glass full of ice, so that anyone can enjoy their favorite drink anywhere, in any moment.
Archiproducts collaborates with the experimental paper brand that fully respects Nature
Archiproducts entrusts Essent’ial with the production of limited edition bags for the 2019 ADA winners. Founded in 2006 by Albano Ghizzoni as a challenge to typolithography (A.G.C. Srl of Carpi), Essent’ial emerges from an entire world that revolves around the paper universe. Its experimentation with cellulose fiber is its core business.
Besides Archiproducts, many other designers and fashion brands have collaborated with Essent’ial by placing the same importance on environmental issues. Matteo Ragni, Paola Navone, K-Lab, and Spazio Erre are just a few of the names that have worked with the eco-factory to blend the creative genius, design, and potential of conventional and unconventional raw materials in an avant-garde way.
Daring without settling has allowed Essent’ial to be present in the world’s top concept stores and boutiques, including MoMA (NYC); ABC Home (NYC); J.Crew (US); Anthropologie (US); Merci (Paris); The Conran Shop (London); La Rinascente (Milan – Rome); HighTech (Milan); Jannelli & Volpi (Milan); Pinkmartini (Turin), and Martino Design (Bologna).
The plastic-free bottles brand partners with the Archiproducts Design Awards night
What are the award ceremony colors for the 2019 Archiproducts Design Awards? Prosecco Gold and Tuxedo Black according to 24Bottles®, the Italian startup that has revolutionized the world of “zero impact” bottles by merging design and sustainability. The plastic-free company has chosen to sponsor the closing event of ADA’s fourth edition by giving its guests hundreds of Prosecco Gold Clima and Urban Tuxedo Black Bottles personalized with the Archiproducts logo.
“We think that good aesthetics can be an excellent lever to convince everyone to adopt healthy habits and lifestyles,” explain the founders of 24Bottles®, Giovanni Randazzo and Matteo Melotti. Established in 2013, the brand aims to create useful, functional, and beautiful objects to reduce the impact of disposable plastic bottles. According to them, “Our goalis to combine form and function to offer unique collections of light bottles and coordinated accessories to favor a more sustainable and comfortable lifestyle.”
Design therefore invites people to live in harmony with the environment by offering solutions to problems caused by climate change. This theme also played a fundamental role at the Archiproducts Design Awards this year, with the network choosing our company as a partner at the closing celebrations.
The same ideal has already been embraced by many other designers and brands, such as Emilio Pucci, Vivienne Westwood, Elena Salmistraro, Nike, and Diesel who have designed new and highly personalized collections for 24Bottles®. Even X Factor, Sky’s talent show, has chosen the company as an official partner of its 13th edition to promote and adopt behaviors against disposable plastic.
The brand produces three models of eco-friendly bottles: the Urban Bottle, which is the world’s lightest stainless steel bottle, the Clima Bottle, which can keep drinks hot for 12 hours and cold for 24, and the Infuser Bottle to carry infusions and herbal teas at all times. Each bottle is colored with constantly changing palettes and textures while displaying the number -0.08, which is the amount of CO2 that is not released into the atmosphere every time you choose to reuse your “bottle” instead of buying one in plastic.
With 24Bottles®, however, the focus on sustainability goes beyond production and the choice of raw materials. In fact, the company calculates the carbon footprint of the bottles at each stage of the production process. The entirety of CO2 emissions is then absorbed by Oxygen, which is the forest created and cared for by the brand, where cocoa, orange, coffee, avocado, and mango trees are planted from time to time in six different countries of the world.
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