Archiproducts Milano among the four locations of the fashion trade show: from Fiorucci, A.F. Vandevorst and Modefabriek pop-up stores, The Belgian Focus selection and a special consultancy service for retailers, here’s how via Tortona 31 is gearing up for the event
As the WHITE Show fast approaches, the Tortona design district is gearing up to host the fair’s upcoming edition. From September 21 to 24, Milan will be once again the perfect background for one of the unmissable events in fashion, and buyers are ready to attend and discover the latest in womenswear. Archiproducts Milano will be – for the first time – among the 4 official locations of the event, that this year counts 564 brands, establishing itself as a launching pad for niche brands, emerging talents and labels interested in the easy-to-buy market. For the occasion, Tortona 31 will wear its best dress to offer a unique Archiproducts Experience, a sensorial path including the Fiorucci and A.F. Vandevorst pop-up stores and The Belgian Focus and Modefabriek emerging designers.
Archiproducts Milano wears Fiorucci
Fiorucci is more than a fashion brand. It’s an Italian story, that began in Milan in 1967, when Elio Fiorucci was defined the “champion of democratic fashion”. 31 years later, Fiorucci is back: the label was named Special Guest of this fair’s September edition and is ready to steal the show with an exclusive pop-up store at the Archiproducts Milano ground floor. Here buyers and press will have the chance to purchase items from the brand’s Autumn/Winter 2018 collection, played on brilliant holographic fabrics, jersey, vinyl, denim t-shirts and oversize sweatshirts. The iconic fashion brand and the phygital innovative experience provided by Archiproducts are two all-Italian realities that meet for the first time, offering an insight on art, fashion and design.
A.F. Vandevorst, Modefabriek e The Belgian Focus
For the first time ever, WHITE Show is selling directly to the public, choosing Archiproducts Milano as the perfect venue for the Fiorucci, A.F. Vandevorst and Modefabriek temporary shops.
Together with Fiorucci, the ground floor will host a special selection of Dutch designers from the trade show Modefabriek (Femmes Du Sud, Ruigrok Vd W, Maium, A.Bostroem, Daily Paper, Kings of Indigo).
A.F. Vandevorst will celebrate its 20th anniversary with a special installation and a temporary shop, where to buy an exclusive capsule collection designed exclusively for WHITE Show Milano, including t-shirts, bags and womenswear. The duo will provide a sensorial experience that highlights and expands upon the brand’s creative approach and passion for the arts.
The Belgian Focus is the special project created in full synergy with Flanders District of Creativity, the Belgian platform supporting and promoting emerging creative hubs. Seven among them (Ophelia Lingerie, Morobé, Marylène Madou, Lies Mertens, Mooiloop, Studio Collect, Helder Antwerp) will offer an insight on the next-generation Belgian creativity and craftsmanship. The result is a complete miscellaneous womenswear offer, from dresses to shoes, from leather goods to lingerie, up to jewelry.
Archiproducts Shop for Retail: professional advice for shop and boutique furniture
The Archiproducts Team will be at the WHITE Show to provide an exclusive professional consultancy service for retailers, offering tailor-made solutions for shops and boutiques. Starting from the initial concept of the store itself, our professionals will develop a 360-degree interior design project with the aim to communicate the identity of a shop and amp up a shopping experience. From timeless icons to emerging talents, from home accessories to lighting and outdoor furniture, work with the world’s premium brands and products available on Archiproducts Shop.
Archiproducts Milano will host the show’s Opening Event on Friday, September 21st, from 12 ‘o clock to 5 pm. Find out more about the events and brands showcased in via Tortona 31!