Archiproducts Milano is a hybrid space always ready for something new. On December 15, one of our Rooms became a TV studio. Not just any studio, but the set of one of the most viewed and beloved programmes: MasterChef !
The three judges – Antonino Cannavacciuolo, Bruno Barbieri and Giorgio Locatelli – answered journalists’ questions about the kick-off of the show’s highly anticipated new edition, scheduled for the following day.
A chef, 40 guests – influencers, brands, journalists – and a room in our Design Centre. The set outfitted with the products that attracted the attention of Design enthusiasts in the fall of 2021 still holds the promise of future projects and creations.
Paolo Stella and Archiproducts celebrated their collaboration with a special dinner by Chef Marco Corradi, aka Marco Assaggia. The @suonarestella creations were the absolute stars of the evening – from Malcusa carpets to WallandDecò wallpaper designed by Palomba Serafini to splendid Richard Ginori ceramics.
A glamorous and intimate event reflecting the @suonarestella vision and the concept of a home and a space devoted to Design. Just like Archiproducts Milano!
Featured in the 2021 Archiproducts Milano exhibit, “Future Habit(at)” questioned – and continues to question – future lifestyles. How will spaces, habits and relationships among people, environments and objects change?
The kitchen is one of the places that will be most affected by this evolution. No longer a place only for eating, the kitchen is a hybrid space where people work, share a break, watch a series, listen to a podcast, or make a call. Intimate and shared at the same time, the kitchen merges technology and domestic practises.
Steininger’s Smart Kitchen FOLD integrates M.POD into its high-tech top, creating a true Smart Kitchen Hub. The multimedia control centre communicates with all smart devices connected by Bluetooth.
Sustainability and technology coexist in Samsung appliances. The Family Hub refrigerator helps avoid waste thanks to the three built-in cameras that allow users to control and manage food and expiration dates anywhere, any time – using a smartphone.
In the kitchen, domestic life and the co-working counter blend to inspire projects like Wing. The True Design wood kitchen – conceived as a “piazza” – comes to life at different times of the day to host different activities.
Steel, wood, even cement. The colourful concrete of the Elmar freestanding kitchen inhabits the exteriors of our via Tortona 31 Design Centre, inspiring freedom, harmonising with the green space on our terrace.
In the kitchen of the future, even coffee becomes smart with the LaCimbali, Faema and Slayer espresso machines that create a new and evolved Home Bar experience. The ritual of the coffee break at home dialogues with the need for quality time during a pause from work.
Pinterest comes to Archiproducts Milano for 2021 Milan Design Week. Anyone looking for inspiration can come to via Tortona 31 to enjoy a total Phygital experience. Pincodes in every room let visitors access information about the products on display, which can also be purchased on the Archiproducts platform.
Archiproducts Milano imagines the space of the future in this year’s project/installation entitled Future Habit(at). The “future of living” is an important topic for the retail world with a furniture sector showing a marked shift towards e-commerce. Does this mean that the physical store will disappear? Archiproducts wanted to respond by exploring the potential of a more “phygital” customer experience – in collaboration with Pinterest, the world’s leading visual discovery engine for anyone looking for inspiration.
Each of the fifteen rooms in Via Tortona 31 will be outfitted with Pinterest’s personalized Pincodes that visitors can use to discover the new exhibit – room by room, product by product.
How will interaction with Pinterest work? Visitors open the Pinterest app on their devices and scan the Pincode using the camera displayed in the app’s search bar. They then access the board dedicated to the Pin Ideas for that room. This is one of Pinterest’s latest innovations. Pin Ideas are a new kind of multi-page Pin that allows creators to share inspirational content in an exciting and immersive way through videos, images, descriptions and more. Each Pin Idea provides all the information about the products on display in the room. In just a few clicks, users can shop on Archiproducts and “copy the look”. Archiproducts Milano 2021 – Future Habit(at) – PincodeCreated in collaboration with Studio Salaris and 60 international brands, this year’s Archiproducts Milano installation was created with the desire to anticipate scenarios that interpret future lifestyles. The keywords for this new edition are technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – opportunities for shared intimacy.
Collaboration with Pinterest – the visual discovery engine with over 450 million monthly visitors and million Home Décor, Design and Architecture searches every month – is one of the many initiatives promoted by Archiproducts Milano this year. The goal is to create an interactive and multimedia journey to the soft side of technology, previewing new ways of understanding shared space in today’s ‘new normal’ in pursuit of sustainability, aesthetics and comfort.
Partners
Abitex, Ambientec, Andlight, Astro Lighting, Bedont, BloomBoom, Braun, BTicino, BuzziSpace, CEDIT Ceramiche d’Italia, Centrsvet, d’Armes, Desalto, dooor, Econyl®, Elmar, Faema, Florim, Framery, Garda Furniture, Hobby Flower, Interna8, Kriskadecor, Midgard Licht, Milla&Milli, Meural powered by Netgear, Nicoline, Novacolor, Olimpia Splendid, Paola Paronetto, Paolo Castelli, Real Piel, Re-Volt, Samsung Climate Solutions, Samsung Home Appliances, Samsung Audio-video, Scirocco H, Serge Mouille, SilentLab, Slayer Espresso, Steininger, Tapis Rouge, Toscanini, True Design, Velux, Vetreria Vistosi.
Technical partners
Acqua Alma, Alcarol, Alchemilla Design Solutions, Arredo Creativo, Boglioli, Bombay Sapphire, Detale CHP, Dimensione3, Dlimit, Ego.M, Flos, Gypsum, Heymat, Identità Golose, Italian Converter, Kelly Wreastler X Lee Jofa, Knauf AMF, LaCimbali, Linvisibile, Marvis, Mon Ban, Mui Lab, Netgear, noho, Nude, Object Carpet, Officinarkitettura®, Panzeri, Sapone del Mugello, Sarawagi, Saycheese, Simple Health Tech, Strackk, We Are Lovers, 101 CaffèMedia partners
ARC Magazine, darc magazine
Digital partner
Pinterest
Drink partner
Bombay Sapphire
Event partner
SuonareStella
From Project Days to the original installation in collaboration with Boglioli. Discover all the Archiproducts design week events.
Milan Design Week is back, and Archiproducts Milano in via Tortona 31 is ready to welcome visitors to the new exhibition “Future Habit(at)”, inspired by the lifestyles of the future. From Project Days to forays into the fashion world, the new layout in via Tortona 31 will host a rich programme of events. New for 2021, an unprecedented Archiproducts installation in the Boglioli storefront in the centre of Milan, open from 4 to 10 September.
The 2021 Archiproducts Milan project
Design Week begins with the inauguration of the new installation, resulting from a productive collaboration with Studio Salaris. Realised together with 60 international brands, the project explores possible scenarios that interpret future lifestyles. Technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – opportunities for intimacy in shared spaces – are the keywords for this new edition.
Click here to discover all the details of the new exhibition!
“Meet your Architect” at Archiproducts Milan
The new “Meet your Architect” format in collaboration with Archiproducts Ambassadors, Architects and Interior Designers selected by the Archiproducts team is kicking off at the 2021 edition. From September 4 – 10, customers and visitors can meet with Ambassadors at Archiproducts Milano to get free advice on Interior projects and design services – including the creation of mood boards and guidance in choosing furnishing accessories and finishes.
The meetings will be held by appointment in via Tortona 31. It is an unmissable opportunity for seeing and touching the materials and products in the showroom and for exploring all the products on sale on Archiproducts.com.
You can select the desired date, time and professional on the official event Calendly. If you can’t get to via Tortona 31, book your consultation online with Zoom.
Archiproducts in the fashion district
Archiproducts is also moving to the fashion district to present a brand new installation in the Boglioli storefront in via San Pietro all’Orto 17 in the centre of Milan. The entire selection of furnishings and accessories can be purchased online on Archiproducts using the “Shop the look” QR codes.
Don’t miss the appointment on 6 September: from 4 p.m. to 6 p.m. when the window displays will come alive in a dynamic setting that stages the “Future Habit (at)” concept, revealing the symbiotic relationship between people and their objects.
A composition of black and white abstract panels designs the new façade of the building of Archiproducts Milano. The material is the same, but its design has a new author. Hundreds of very light alumium chains by Kriskadecor, which have covered the building located at via Tortona No. 31 in the last two years, unfasten once again to be reassembled in a new pattern designed this year by the Elisa Ossino Studio.
The façade design visually transmits the idea of ‘filing’. A concept that, with different shapes, can be found in three other spaces of the building designed by the Elisa Ossino team: the stairs bringing visitors to the upper floor, the long corridor and the big hall on the first floor. A path, whose concepts of ‘filing’ and ‘serial nature’ are translated into a combination of geometries and colours, constantly reminding of perceptive plays between a two-dimensional and a three-dimensional vision.
“The extraordinary archive room dedicated to architects, which is Archiproducts’s main property – Elisa Ossino explains – has inspired the general concept of the project. It has been visually translated into a series of abstract panels on the façade, representing both the intangible archive of data and information, and the material records, necessary elements for construction”.
The same panels can be also found inside, in a visual path that from the façade accompanies visitors through the stairs, bringing them to the upper floor. While outside blue is the only hint of colour on a black and white shot, inside the panels, drawn onto the walls, are moduled through a chromatic scale going from light green to the slightly traced blue on the façade, in a path that will gradually drive visitors to totally dive in colour.
On the upper floor, the first space revealing a pronounced chromatic sign is the corridor that, from a mere passageway, turns into a space for a possible rest. One of its two walls, completely covered with sound-absorbing wood-wool coloured plates, is spaced out by three big circles with comfortable padded seats that offer unexpected alcoves.
Another area of the building taking shape from Elisa Ossino’s pencil is the big hall with the fireplace, hosting a long table under the high windows and a big sofa in the middle of the room, with a series of small tables allowing to work in an informal way.
Bright and vibrating chromatisms identify this space, structured on two strong parallel lines. Important works onto the walls, with wallpapers that visually widen the space, create a trompe d’oeil effect, with a perceptive effect involving both two-dimensional and a three-dimensional visions, that inspired the whole project.
“In Toto x Montréal a Milano” will be part of the new design experience at Archiproducts Milano, during the Milan Design Week 2018. Curated by Montréal style icon and visual storyteller Azamit, the showroom is an ode to the city’s contemporary design essence: beautifully tormented and tinged with post-industrial melancholia. A selection of seven designers whose objects resonate the soul of the city.
— Atelier Zébulon Perron
— Claste
— D’Armes
— Foraine by Atelier Barda
— Lambert et fils
— Maison Milan
— Pascale Girardin
“Montreal is beautifully tormented – Azamit explains – but it seems that it has found balance & harmony regardless of all the contradiction and the search for an identity, just like the two extreme weathers”.
As a special guest of Archiproducts Milano, the “In Toto x Montreal a Milano” showroom is comprised of two distinct installations that highlight the city’s extreme weather patterns. Carefully curated, the exclusively Montreal-designed objects are assembled to propose a journey through the lusciousness of long summer evenings, and the starkness of long winter days.
From the colder, angular lights of Lambert & Fils to the vibrant monochrome tints of Foraine by Atelier Barda and the unexpected plays on softness and rigidity by Claste and D’Armes… transcending notions of culture and place (Maison Milan, Pascale Girardin), and function and form (Atelier Zébulon Perron) – the collection suggests harmony in contradictions, and manages to bring warmth to undying winter days, and a fresh breeze to the relentless summer heat.
“Even though each designer has it’s own identity & design essence, each piece that was chosen had something that reflected the same effect in it’s finished product: fragile but yet strong, weightlessness but yet imposing, fluid but yet rigorous”, Azamit
“It’s about some sort of exhausting fight on two different levels. A form of dualism which is a necessary source to me and a series of pulses to fully benefit from. I believe I’m lucky because I can walk both roads: I don’t know whether it’s something about Art or Design, but both of them represent everything in my life.”
That’s how Emilio Nanni is introducing for the first time his new cycle of works called “Strange perspectives”. The exhibition is taking place at Archiproducts Milano from 21st June to 21st July and it is based on his research on symbols and its rarefied figuration, hovering between illustration and graphics. All his works are drawn with a black sign in tempera, china and other materials and realized on different kinds of paper: sheets coming from ancient VIII century texts and old novels. A selection of products designed for Billiani, Cyrcus, Saba, Pianca and Zanotta will represent the part related to design, as a perfect synthesis of his work as a designer.
“I’ve always been wondering about the relationship between art and design, asking myself whether these two worlds could have something in common. It is a complex debate, because each one of them follows a specific path of evolution. I have come to the partial conclusion that this question was a vain attempt to give a definitive answer, especially since both tend to constantly re-elaborate their evolutionary roots parallel to contemporaneity.
I can only testify how I live these two conditions of art and design, two territories which are apparently similar on the surface, trying to prove that both have specific characteristics leading to evident differences. Design is based on the productive seriality of the object: the idea comes from the designer but it becomes a product thanks to a brand. Art represents the uniqueness of a work and it doesn’t perform any function.
The business and the designer form an indispensable combination in the concept of “Design”, from which comes the complete definition of industrial design: the idea/project is shared with the productive development represented by the brand, which is a form of social organization aimed at developing the “product”, from the know-how to the marketing sector. Its objective is to define and consolidate the identity of the brand on the market, parallel but conjunct to the designer. It’s the designer’s identity that expresses itself with the product, which is the result coming from the idea, oriented to reach these results: recognisability, competitiveness and profitability through productive seriality. It’s also relevant to investigate on the differences between Art, Design and Function, more specifically about the basic paradigm of the form/function binomial.
Design represents the completion of a function, which has always been object of revisions and formal elaborations that make it the cornerstone of the work of the designer, with the ultimate aim of returning a sort of reflection of the figure of perceived contemporaneity.
Art is another dimension, linked to the uniqueness of a work. It’s the artist himself who crafts a work of art, as a result of a personal lonely path. Making art is about looking for an existential and aesthetic measure, coming from introspection, without really knowing why it’s so urgent. It’s some sort of emergency that the artist feels and he needs to give back his personal expressive experience to the others, using his works. These don’t have a specific function: their aim is just to make the artist feel an emotional and spiritual fulfilment.
That’s why “Strange perspectives: art and design, an investigation about an exhausting relationship”: It’s about some sort of exhausting fight on two different levels. A form of dualism which is a necessary source to me and a series of pulses to fully benefit from . I believe I’m lucky because I can walk both roads: I don’t know whether it’s something about Art or Design, but both of them represent everything in my life.
At Archiproducts Milano I’m introducing for the first time my new cycle of works called “Strange perspectives”. The exhibition is taking place from 21st June to 21st July and it is based on the research on symbols and its rarefied figuration, hovering between illustration and graphics. All the works exposed are drawn in black and white, except for some works that show experimentation with colours. The only supports used are sheets coming from old encyclopaedias, novels, pictures and ancient texts from the VIII century used in ecclesiastical seminars.” Emilio Nanni, June 2017
