Materials, Colours and Aesthetic Experimentations

A full immersion on the topic at Archiproducts Milano

30/03/2017 – The knowledge of the several materials is without any doubt a key element of design, both as for the shell of a structure and for its interior design. Finding new materials able to produce new and multi-faceted expressive languages means having a fundamental instrument to give identity to a project. The 2017 edition of Archiproducts Milano, “The Design Experience”, offers a full immersion on the topic with several new solutions which could be analysed in depth.

Cement resin, paints, aesthetic experimentations on marble and stone, three-dimensional surfaces, synthetic grass, recycled leather for acoustic insulation, new metal finishes, geometrical effects on wallpapers, spectacular coatings in aluminium chains up to the new trends in the field of textiles. From April 3rd all this will take shape in the new setting of the bulding at via Tortona 31 inside the rooms dedicated to home working, lighting, living and outdoor open to architects all the year round.

The revelation will appear before entering the building. The new total black look of the façade will show one of the solutions pertaining to colours and matters by Oikos: an environmentally friendly coating of compact materials made up of special silanized siloxane acrylic resins in water dispersion, which also meets the needs of thermal insulation and energy saving.

By looking up you can enjoy the new pattern of the façade, made on a design by Serena Confalonieri, with hundreds of very light anodized aluminium chains Kriskadecor and coloured in gold, black, pink-copper and silver.

Kriskadecor

The path inside starts from the ground floor at the Archiproducts Shop Touch Point. A charming industrial space made precious thanks to the interventions by Ideal Work, which renewed the flooring using the Architopcement-polymer system, and by Knauf, which provided the dry construction system for the false ceiling in plasterboard made by Vanoncini, one of the biggest specialised companies in Europe.

Here an ideal living space, furnished as a symbolic idea of home, will show the geometry with which Elisa Ossino has interpreted the vynil wallpaper by Texturae. The set will also show the new trends in the field of textiles: the brick-coloured velvet of the New York chair by Saba, which is proposed in a precious blue velvet on the upper floor, with the unprecedented combination of the copper-coloured structure; the powder pink of the façade pattern inside, with the new version of the Kelly C chair by Tacchini. All these colours are referred to on the Visioni B carpet by Patricia Urqiuola for cc-tapis and are perfectly matched with the lava stone and the new metal black, bronze and rust brownfinishes proposed by Desalto.

Buxkin

By turning the recycled natural leather coming from the footwear industry into noise-absorbing panels Buxkin will show how functionality can also meet aesthetic needs and find interesting solutions for wall and flooring coatings.

Ronel Jordaan adopts the same approach by proposing wool felt acoustic ornamental flowers.

Ronel Jordaan

It will not be easy to understand if the grass covering the terrace on the first floor is real or not. It will also not be easy to understand it even if the weather allows to walk barefoot! And it will be surprising to discover that beyond that natural softness there is the revolutionary Roofingreen patent: a single green mantle, identical to natural grass, which offers the advantages of an easy maintainance and durability of an industrial product.

Roofingreen

The three-dimensional surfaces will almost be a leitmotif: from the textures in fiber-reinforced ceramic-plated mortar designed by Jacopo Cecchi for 3D Surface to the Wood-Skin ‘digital’ patent, a smart composite material with endless applications, going through the ‘Trame di Pietra’ (transl.: stone textures), micro-gravings on marble and stone able to create very fine worked surfaces as textiles.

3D Surface

TWS

Marble is also used in furniture, combined sometimes with natural wood, sometimes with metal. It is one of the materials chosen for the remake of the Marcel table, designed in 1974 by the Japanese master Kazuhide Takahama for Billiani.

Natural wood is a common element to all rooms of the building: from the collections of the Australian brand SP01 through the working spaces created by True Design with a Scandinavian-brand mood, but which is completely made in Italy, to the furniture by Ms&Wood.

Save the date! From April 3rd at Archiproducts Milano, via Tortona 31.

True Design

Saba Italia

cc tapis

Talking Furniture. Objects provide information at Archiproducts Milan

Physical to digital: products interact with humans in a new “Design Experience”

23/03/2017 – The 2017 Archiproducts Milano edition offers a new ‘Design Experience’ with connected objects, digital interactions, and augmented reality.

Furniture talks to people in the 31 Via Tortona building. Ok, it looks like a joke, but it is true, more than we could be aware of. We are talking about ‘Phygital’ here: a passage from physical to digital in an osmotic synthesis where the two realms blend with each other. This is what is going to happen from April 3rd at Archiproducts Milan: products that shape the new setting will interact with visitors talking to them, telling visitors everything about them via digital devices.

With the Archiproducts Scan app, each object on display releases a ‘cookie’ showing specs, the variants, available colors, and prices. All the information is saved on the visitor’s device. They could later get to know more about the product and purchase it online. This is proximity marketing, it’s the Internet of Things. It’s the future of e-commerce and retail projects as well as the future of houses, Architecture and Interior Design.

‘We are exploring a new retail concept – as Enzo Maiorano, co-founder of the network, says – in which the product experience counts more than the pure visual knowledge. The visitor can acquire much more information compared to what a single displayed product can offer. This is the first step on a path where visitor and object get closer, and the path goes on adding in digital devices. This way also online purchases are simplified.’

The Design Experience will start on the ground floor where the Archiproducts Shop touch point is. A super interactive micro shop window represents the vast online store  that adds thousands of new products and brands every day which are sold worldwide.

Inside the shop, an ideal set will suggest one of the many possible concepts which can be made with the Archiproducts online collection. Thanks to Augmented Reality technology developed by Sayduck, a startup of the network, products can be placed in a 3D representation of the same set, simulating different and multiple furniture combinations.

‘We set up an ideal living – Maiorano continues – symbolizing the idea of a house. Using augmented reality technology visitors can choose a product from the Archiproducts catalog, visualize it in 3D and contextualize it on the set’.

Archiproducts Shop touch point is hosted in a new space in the same building with two shop windows in Via Tortona and also an entrance from the Opificio 31courtyard. An industrial space renovated with the cooperation of new partners who chose to take part in the 2017 edition of Archiproducts Milan.
Oikos gave the building facade a new total black look.
Ideal Work renovated the flooring with the new Architop concrete – polymer system.
Flos made the lighting system with Infra-structure designed by Vincent Van Duysen: the first and presently the largest installation since the system was put into production.
Knauf provided false ceilings, and Vanoncini helped with the installation.
Linvisibile made the all-height tilting doors which close the arches connecting the rooms.

A creative space suggests what can be done with the online Archiproducts items.
Get in touch with products and get inspired!

Feminine stylistic hallmark and new colors for Archiproducts Milan’s new facade

Hundreds of ultralight aluminum chains make up Serena Confalonieri’s design

23/03/2017 – Archiproducts Milano‘s facade changes. New glamorous colors and a stylistic hallmark with a feminine touch. Diego Grandi, the 2016 edition’s project designer, passes the baton to the young Milanese designer Serena Confalonieri, the author of Architypes, a geometric pattern made up of hundreds of ultralight Kriskadecor aluminum chains in gold, black, pink/copper and silver.

SerenaConfalonieri - ph. Sara Magni

‘I accepted the invitation with enthusiasm – the designer says – not only because of the importance of the project but also because of the material with which it will be made. The metal chains, apparently detached, actually offer a highly decorative and expressive potential‘.

Architypes is a fresh project speaking the architects’ and designers’ language. The graphics and nuances take its inspiration from the typical Bauhaus traits, Art Decò, and Gio Ponti’s expressive geometry.

‘I had fun composing graphics gleaning from architecture drawings’ symbols. Doors, windows, stairs, landings, arches, battlements, electric symbols, and furniture. Playing with colors and compositions, I created a lively image which shows different details at every new glance‘. This is how the young designer describes Architypes.

The pattern colors are in sheer contrast with the total black building surface by Oikos.

I wanted to create cohesion with Archiproducts’ image using black and yellow: its brand colors. At the same time, I also wanted to soften this contrast adding pastel colors like pink and gray which shifted the aesthetics of this project towards the expression of an encounter between the technical and the decorative elements‘.

fotoinserimento Architypes

The distinctive trait of the material, dynamic and fickle, pushed the designer to use colors that recall metals’ purity so to enhance the decor further and make light reflection during the day a fundamental element of the project.

The approach in creating a dynamic surface with hundreds of moving metal chains – Serena says – is not that far from the approach that I usually have on a static surface. In this case, the stairs made the difference. Working on a facade involves an architectural analysis based on the stairs because it has in itself the signs, the proportions and being an architectural element it has its life. For this reason, I thought about a modularity-based upon the facade’s rhythm so to support its variations during the day. I also wanted to blend with the lines of the windows and the cornices for a continuous dialogue between surface and cladding‘.

fotoinserimento Architypes_interno

EVENT INFO
“The Design Experience” @Archiproducts Milano
Via Tortona 31 – Metro: Porta Genova
4 – 9 April / h 10 – 21
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-the-design-experience-32728692400

Press preview 
April 3rd  / h 15 – 19
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-32815587305

Partner
Desalto, Saba Italia, Roofingreen, Buxkin, Velux, Bticino, Flos, cc-tapis, True Design, Oikos, Ideal Work, Knauf, Linvisibile, Mogs, TWS Trame di Pietra, Emko, Manutti, SP01, Texturae, Sciroccoh, 3d Surface, Montis, Twils, Billiani, Ms&Wood, Stickbulb, Bover, Strato Cucine, Bora, Frigo 2000, V-Zug, Sub-Zero, Jee-o, Luctra, Ronel Jordaan, Royal Botania, Falmec, Unical,
Bang and Olufsen, British Fires, Dsignedby, Sayduck

Technical Sponsors
Vittorio Martini, Kriska, Dieffebi, Smeg, Karpeta, Woodskin, Cea, Moab 80, Ethimo, Magis, Tacchini 

Media Partners
Elle Decor, Domus, Index Design Series, Downtown Design, Dubai Design District, Milano Space Makers, Openhouse 

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