Archiproducts Milano is a hybrid space always ready for something new. On December 15, one of our Rooms became a TV studio. Not just any studio, but the set of one of the most viewed and beloved programmes: MasterChef !
The three judges – Antonino Cannavacciuolo, Bruno Barbieri and Giorgio Locatelli – answered journalists’ questions about the kick-off of the show’s highly anticipated new edition, scheduled for the following day.
A chef, 40 guests – influencers, brands, journalists – and a room in our Design Centre. The set outfitted with the products that attracted the attention of Design enthusiasts in the fall of 2021 still holds the promise of future projects and creations.
Paolo Stella and Archiproducts celebrated their collaboration with a special dinner by Chef Marco Corradi, aka Marco Assaggia. The @suonarestella creations were the absolute stars of the evening – from Malcusa carpets to WallandDecò wallpaper designed by Palomba Serafini to splendid Richard Ginori ceramics.
A glamorous and intimate event reflecting the @suonarestella vision and the concept of a home and a space devoted to Design. Just like Archiproducts Milano!
Featured in the 2021 Archiproducts Milano exhibit, “Future Habit(at)” questioned – and continues to question – future lifestyles. How will spaces, habits and relationships among people, environments and objects change?
The kitchen is one of the places that will be most affected by this evolution. No longer a place only for eating, the kitchen is a hybrid space where people work, share a break, watch a series, listen to a podcast, or make a call. Intimate and shared at the same time, the kitchen merges technology and domestic practises.
Steininger’s Smart Kitchen FOLD integrates M.POD into its high-tech top, creating a true Smart Kitchen Hub. The multimedia control centre communicates with all smart devices connected by Bluetooth.
Sustainability and technology coexist in Samsung appliances. The Family Hub refrigerator helps avoid waste thanks to the three built-in cameras that allow users to control and manage food and expiration dates anywhere, any time – using a smartphone.
In the kitchen, domestic life and the co-working counter blend to inspire projects like Wing. The True Design wood kitchen – conceived as a “piazza” – comes to life at different times of the day to host different activities.
Steel, wood, even cement. The colourful concrete of the Elmar freestanding kitchen inhabits the exteriors of our via Tortona 31 Design Centre, inspiring freedom, harmonising with the green space on our terrace.
In the kitchen of the future, even coffee becomes smart with the LaCimbali, Faema and Slayer espresso machines that create a new and evolved Home Bar experience. The ritual of the coffee break at home dialogues with the need for quality time during a pause from work.
Pinterest comes to Archiproducts Milano for 2021 Milan Design Week. Anyone looking for inspiration can come to via Tortona 31 to enjoy a total Phygital experience. Pincodes in every room let visitors access information about the products on display, which can also be purchased on the Archiproducts platform.
Archiproducts Milano imagines the space of the future in this year’s project/installation entitled Future Habit(at). The “future of living” is an important topic for the retail world with a furniture sector showing a marked shift towards e-commerce. Does this mean that the physical store will disappear? Archiproducts wanted to respond by exploring the potential of a more “phygital” customer experience – in collaboration with Pinterest, the world’s leading visual discovery engine for anyone looking for inspiration.
Each of the fifteen rooms in Via Tortona 31 will be outfitted with Pinterest’s personalized Pincodes that visitors can use to discover the new exhibit – room by room, product by product.
How will interaction with Pinterest work? Visitors open the Pinterest app on their devices and scan the Pincode using the camera displayed in the app’s search bar. They then access the board dedicated to the Pin Ideas for that room. This is one of Pinterest’s latest innovations. Pin Ideas are a new kind of multi-page Pin that allows creators to share inspirational content in an exciting and immersive way through videos, images, descriptions and more. Each Pin Idea provides all the information about the products on display in the room. In just a few clicks, users can shop on Archiproducts and “copy the look”. Archiproducts Milano 2021 – Future Habit(at) – PincodeCreated in collaboration with Studio Salaris and 60 international brands, this year’s Archiproducts Milano installation was created with the desire to anticipate scenarios that interpret future lifestyles. The keywords for this new edition are technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – opportunities for shared intimacy.
Collaboration with Pinterest – the visual discovery engine with over 450 million monthly visitors and million Home Décor, Design and Architecture searches every month – is one of the many initiatives promoted by Archiproducts Milano this year. The goal is to create an interactive and multimedia journey to the soft side of technology, previewing new ways of understanding shared space in today’s ‘new normal’ in pursuit of sustainability, aesthetics and comfort.
Partners
Abitex, Ambientec, Andlight, Astro Lighting, Bedont, BloomBoom, Braun, BTicino, BuzziSpace, CEDIT Ceramiche d’Italia, Centrsvet, d’Armes, Desalto, dooor, Econyl®, Elmar, Faema, Florim, Framery, Garda Furniture, Hobby Flower, Interna8, Kriskadecor, Midgard Licht, Milla&Milli, Meural powered by Netgear, Nicoline, Novacolor, Olimpia Splendid, Paola Paronetto, Paolo Castelli, Real Piel, Re-Volt, Samsung Climate Solutions, Samsung Home Appliances, Samsung Audio-video, Scirocco H, Serge Mouille, SilentLab, Slayer Espresso, Steininger, Tapis Rouge, Toscanini, True Design, Velux, Vetreria Vistosi.
Technical partners
Acqua Alma, Alcarol, Alchemilla Design Solutions, Arredo Creativo, Boglioli, Bombay Sapphire, Detale CHP, Dimensione3, Dlimit, Ego.M, Flos, Gypsum, Heymat, Identità Golose, Italian Converter, Kelly Wreastler X Lee Jofa, Knauf AMF, LaCimbali, Linvisibile, Marvis, Mon Ban, Mui Lab, Netgear, noho, Nude, Object Carpet, Officinarkitettura®, Panzeri, Sapone del Mugello, Sarawagi, Saycheese, Simple Health Tech, Strackk, We Are Lovers, 101 CaffèMedia partners
ARC Magazine, darc magazine
Digital partner
Pinterest
Drink partner
Bombay Sapphire
Event partner
SuonareStella
From Project Days to the original installation in collaboration with Boglioli. Discover all the Archiproducts design week events.
Milan Design Week is back, and Archiproducts Milano in via Tortona 31 is ready to welcome visitors to the new exhibition “Future Habit(at)”, inspired by the lifestyles of the future. From Project Days to forays into the fashion world, the new layout in via Tortona 31 will host a rich programme of events. New for 2021, an unprecedented Archiproducts installation in the Boglioli storefront in the centre of Milan, open from 4 to 10 September.
The 2021 Archiproducts Milan project
Design Week begins with the inauguration of the new installation, resulting from a productive collaboration with Studio Salaris. Realised together with 60 international brands, the project explores possible scenarios that interpret future lifestyles. Technology – increasingly silent and devoid of traditional interfaces – and cocoon spaces – opportunities for intimacy in shared spaces – are the keywords for this new edition.
Click here to discover all the details of the new exhibition!
“Meet your Architect” at Archiproducts Milan
The new “Meet your Architect” format in collaboration with Archiproducts Ambassadors, Architects and Interior Designers selected by the Archiproducts team is kicking off at the 2021 edition. From September 4 – 10, customers and visitors can meet with Ambassadors at Archiproducts Milano to get free advice on Interior projects and design services – including the creation of mood boards and guidance in choosing furnishing accessories and finishes.
The meetings will be held by appointment in via Tortona 31. It is an unmissable opportunity for seeing and touching the materials and products in the showroom and for exploring all the products on sale on Archiproducts.com.
You can select the desired date, time and professional on the official event Calendly. If you can’t get to via Tortona 31, book your consultation online with Zoom.
Archiproducts in the fashion district
Archiproducts is also moving to the fashion district to present a brand new installation in the Boglioli storefront in via San Pietro all’Orto 17 in the centre of Milan. The entire selection of furnishings and accessories can be purchased online on Archiproducts using the “Shop the look” QR codes.
Don’t miss the appointment on 6 September: from 4 p.m. to 6 p.m. when the window displays will come alive in a dynamic setting that stages the “Future Habit (at)” concept, revealing the symbiotic relationship between people and their objects.
