Fujifilm launches the X-Pro3: the new “analog” bursts through the screen

Industry professionals and the media get a preview of the new mirrorless camera “with an analog soul”

The new X-Pro3 brings back the joy of photography through its 3-inch rear display and hidden screen. Fujifilm launched its intentionally retro digital camera at Archiproducts Milano. Here, industry professionals and the press had the chance to put it to the test and enjoy a digital experience with all the charm of analog.

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Over 40 professionals and journalists attended the preview and roamed around Zona Tortona in search of the perfect shot. The Fujifilm X-Pro3 was particularly appreciated for its materials, finishes, and details that are a nod to analog cameras.

In fact, all the settings are adjusted using mechanical dials. The few buttons on the body of the camera are used to navigate the menu and set the focus.

The model’s real novelty, however, lies in its screen: a hidden panel that is designed to be impractical. This bold choice aims to revive the early days of photography before shots could be previewed.

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An Instagram-worthy home

10 architects present their idea of an “Instagrammable” home to an audience of potential customers

In Via Tortona 31, Architecture and Interior Design meet the world of social media. On Saturday, October 19th, the first event organized by Architects Filippo Chiesa Ricotti (Gruppo Tre Architetti) and Luca Donzelli (Luca Donzelli Architetto) took place to make professionals have a closer look at how social media have changed the way we design.

During the event, 10 architects and designers were invited to present their “tactile” mood boards to communicate their own idea of style in an interior design project.

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More than 50 architects and interior designers attended the event to experiment with a new way of communicating their work, exploring the potential and benefits of social media. Above all, the opportunity to have a closer contact with their followers, customers and brands operating in the building and interior design field, generating a huge virtual network of contacts.

Together with the two organizers, 8 young professionals were involved: Caterina Pilar Palumbo, Elisa Monico, Stefano Manzini, Andrea Benedetti, Mariana Martini, Mirko Calasso, Andrea Ceriani and Tommaso Spinzi.

The choice to present “tactile” mood boards stems from the desire to give substance to the design idea, which begins to take shape through the choice of finishes, palettes and materials.

The event was supported by 10 sponsor brands: Turati Cucine, the Altaeco Group (Ceramica Bardelli, Vogue, Appiani), Boero Vernici, Bticino, Braga Pavimenti, Tecnografica, Cemento Line, Navoni Marmo, Marra Pavimenti and Acer with its ConceptD.

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Miniforms’ colors at Archiproducts Milano

The 2020 catalog shoot of the brand at Via Tortona 31

Pastels, round shapes, and an iconic design simplicity — Miniforms stars at Archiproducts Milano, which is the official backdrop of its 2020 catalog: Itinerario.

The photographic project’s leitmotif is a funky space called Miniforms Apartment. Its furnishing is designed to complement today’s lifestyle. Archiproducts Milano’s rooms turn into a friendly and homey setting where the products tell the story of those who enjoy and experience the space.

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Pixie designed by Miniforms Lab

Pixie is inspired by the inner child in all of us. It is an invitation to keep dreaming, share a meal around the table, have fun, and work.

Ozz designed by Paolo Cappello & Simone Sabatti

Ozz is multi-purposed. Its tuning fork shape splits into two elements: a lamp and a tray for objects. These elements face each other and dance to the light’s well-defined rhythm. When off, Ozz becomes a small table. When on, it creates a warm, embracing space of light around the tabletop.

Kolos designed by Yonoh Studio

Kolos emerges from the gesso mold of a ceramics workshop. Artisans glaze its surface, then fire it. The edges absorb less color and become lighter, while the pigments concentrate and darken the rounded areas. This coffee table carries high aesthetic value, and its artistic significance ironically interprets the Colosseum’s architecture.

Barry designed by Alain Gilles

Barry is a patterned table that plays with volume perceptions between robustness and lightness. The legs, which are the design feature, decisively curl up to create a strong, dynamic table.

Ramblas designed by e-ggs

With its sleek wooden lines and minimalist charm, Ramblas makes for an evocative sideboard. Its hinged doors resemble the classical form of a bookcase. The piece comes in three sizes.

Claretta designed by Florian Schmid

Sleek lines define Claretta and its Parisian character, which is inspired by the traditional bistrot chair. Rounded legs firmly meet its back that tilts slightly upward to ensure maximum comfort. Armrest and stool versions are also available. Up to five chairs can be stacked.

Geronimo designed by Paolo Cappello

Geronimo is a totem, a pop icon, and a minimalistic table that also expands. It is designed for small spaces.

Jumbo designed by Paolo Cappello

Jumbo is a writing desk that meets the functions and needs of a home office. It is a great fit for small rooms. A caressing metal band embellishes and volumizes its top ledge. Jumbo also has a small drawer.

Juice designed by e-ggs

Juice is a statuesque table defined by its base of long wooden legs that grasp and envelope the lower ring. Its structure is a balance of full and empty spaces that creates a calm, grounded feeling.

Botera designed by e-ggs

The upholstered Botera is designed for comfort. The back, high or low, extends from a cushioned armchair. This adds modularity to the object. Composition gives Botera a sense of commonality and friendliness. It breaks down the last barriers between home and office to create a hybrid space that is soft and personal.

Photo: Alessandro di Bon

Set Direction: Laura Pozzi

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See all Miniforms products on Archiproducts

Browse “Itinerario” by Miniforms

The Archiproducts Milano “Contemporary Windows”

Via Tortona 31 storefronts are the backdrop for the new WHITE Show exhibition format

The 2019 edition of WHITE Milano closes with nearly 28,000 visitors, 550 brands on display, and a 9% increase in foreign buyers. This demonstrates a path of unstoppable growth for the womenswear show. Every year, Tortona becomes the epicenter of women’s fashion through a creative combination of brands that highlights Italian and international companies.

For the first time, Archiproducts Milano’s storefront has turned into a frame for Lombardy’s top retailers’ legacy at Contemporary Windows. This new exhibition format has been created by WHITE, Camera Buyer Italia, and the Lombardy Region to bring together buyers and luxury multibrands.

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Twelve top buyers selected by Camera Buyer Italia, in turn, chose 12 brands to exhibit within Archiproducts Milano’s windows. These brands included: Banner (Milan) with Bethany Williams, Base Blu (Varese) presenting Alessandra Rich, Bernardelli (Mantua) together with Jejia, Biffi (Milan) with Eudon Choi, Cose (Cremona), and MCLXX Street Couture. Further, Il Sellaio (Casatenovo) with Rotate, Lattuada (San Vittore Olona) and Ganni, LungoLivigno (Livigno) with Alanui, Mantovani (Carate Brianza) together with Saloni, Penelope (Brescia) and Natasha Zinko, Rail (Brescia) with Marine Serre, Tony Boutique (Magenta) with Stand, and Tessabit (Como) together with Nanushka.

Each Lombard shop told its own story through multimedia installations, while the first floor welcomed members of the international press and womenswear professionals. “The Lombardy Region strongly supports initiatives like this,” says Alessandro Mattinzoli, City Council Member for Economic Development, “especially in a leading sector such as fashion, where Lombardy excels both in terms of the high quality of the producers and key trade fairs, giving prestige and visibility to the sector. These are opportunities for growth, also because of their major international appeal.”

“This is an extraordinary edition, not only for the significant increase in foreign buyers but also and above all for their high-quality level,” says Massimiliano Bizzi, Founder of White. “This remarkable achievement comes from Whites’ excellent teamwork, where staff selected a combination of brands capable of reaching our set goals, bringing SMEs to the forefront, and enhancing the production chain. It is an important result for us and the companies working with us. Today, Milan is experiencing a moment that is vital for the whole fashion system. Together, all of us in this industry must seize this opportunity. In my opinion, cooperating in fashion must be the new fashion.”

Top international buyers who participated in the 2019 edition of the womenswear show included: Le Bon Marché (Paris), Galeries Lafayette (Paris), Harvey Nichols (London), Selfridges (London), and El Corte Ingles (Madrid) for Europe, Intermix (New York), The Webster (Miami), Bosco Dei Ciliegi (Moscow), Helene Marlen (Kiev), I.T. (Hong Kong), Club 21 (Singapore), Isetan (Tokyo), Al Ostoura (Kuwait City), and Be More (Dubai).

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Archiproducts Milano is a window on womenswear

As the 2019 WHITE Show approaches, Archiproducts Milano becomes “Contemporary Window”, a place where brands and retailers meet

The 2019 WHITE Show is heading back to Archiproducts Milano to introduce the new trends in international womenswear. From September 19 to 22, Tortona 31 – among the four official locations of the event – will host a selection of brands, ranging from those selected by CBI for the Contemporary Window project to Boyish, the Californian brand which produces eco-friendly denim.

With over 550 brands (+4% compared to 2018), 27,000 expected visitors and a fitted surface of approximately 23,000 sqm, WHITE Show confirms its role as main marketplace for the most influential players in womenswear. Each year, professionals from all over the world reach the Tortona Design district to establish new connections and get a glimpse of the event’s buyer-oriented offer: a melting pot of global brands selected for their ability to put a spotlight on the finest in contemporary Fashion.

Credits: WHITE Show

> Find out more on WHITE Show 2019

Contemporary Window at Archiproducts Milano

Via Tortona 31 has been chosen as location for Contemporary Window, the one-of-a-kind cross-connection exhibition formula created in collaboration with WHITE, Camera Buyer Italia e Regione Lombardia, with Lampoon as a media partner. The purpose of the project is to enhance the synergies between brands and top retailers from Lombardy, welcoming 13 buyers selected by CBI in the new Archiproducts Milano set-up. Among them, Banner (Milano) with Bethany Williams, Base Blu (Varese) with Area, Bernardelli (Mantova) with Jejia, Biffi (Milano) introducing Eudon Choi, Cose (Cremona) with MCLXX Street Couture, Il Sellaio (Casatenovo) with Rotate, Lattuada (San Vittore Olona) and Ganni, LungoLivigno (Livigno) and Alanui, Mantovani (Carate Brianza) with Saloni, Penelope (Brescia) with Natasha Zinko, Rail (Brescia) presenting Marine Serre, Tony Boutique (Magenta) with Stand e Tessabit (Como) together with Monse.

The venue’s windows will turn into the frames of an emotional journey telling the story of the retail world and the brands’ heritage with outfits and multimedia installations. The first floor will be set as a meeting and networking place for Italian and international top buyers to merge and confront with press members worldwide.

Boyish and its cruelty-free denim

Archiproducts Milano will be the scenery of Boyish’s installation, the brand from LA created by Jordan Nodarse and chosen from WHITE as Special Project and protagonist of the Showroom Connection @WHITE project. The Californian fashion brand will be presenting its 2020 spring/summer collection, inspired by the colors of Earth, with vintage silhouettes and modern functional details. The result is a selection of jumpsuits and safari jackets produced in full respect of the environment with ecological and cruelty-free processes as required by the sustainable production brand’s policies.

> See all brands showcased at Archiproducts Milano from September 19 to 22

Velux at Archiproducts Milano to ReThink Daylight

ReThink Daylight heads back to Archiproducts Milano, for a workshop on how to use sunlight while designing a space

On June 18th – 19th, Velux and Archiproducts launched the first of the ReThink Daylight workshops, a two-days meeting reserved to a small group of Architects who believe in the power and value of sunlight in Architecture.

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No computers nor devices. Architects will only use their hand to design their project, building models to be tested with a natural light simulator. An “artificial sun” which allows to experiment new ways of conceiving a space, improving the quality of the life of its inhabitants.

Participants are invited to bring a project to work on during the workshop, for discussing it with the group supported by two experienced tutors.

The program is divided into two days of training, which will grant the participants 12 professional training credits recognized by CNAPPC.

FIRST SESSION

Experimental Case Study
– 14:00 Opening – Self introduction of the participants
Workshop objectives
Agenda of the day

– 14:30 Introduction to natural light
Why planning it, how to plan it and how to choose an objective.

– 15:30 Workshop
Project case study: presentation.

– 15:45 Individual exercise
Each participant will be provided with the material needed for developing the project (paperboard, glue…) and an artificial sky in which they will simulate the effect of natural light.

– 18:30 Projects presentation
Presentation and debate of each individual project.

– 20:00 Closing

SECOND SESSION

Planning natural daylight in the standard building industry
– 14:00 Summary
Recap of the first session and the new competences acquired.

– 14:30 Natural light and regulations
Natural light, illuminating engineering sizes and regulations.

– 15:30 Definition of an objective
How to define a natural light objective within different kind of buildings: residential, school, productive or commercial.

– 16:00 Individual exercise on a real case brought by each participant
Each participant will be provided with the material needed for developing the project (paperboard, glue…) and an artificial sky in which they will simulate the effect of natural light.

– 18:30 Projects presentation
Presentation in plenary session of some relevant projects.

– 20:00 Closing

> Find out more on ReThink Daylight

In a material world

Students of the IED Summer Camp at Archiproducts Milano for a study on materials

Marble, glass, ceramic, metal, wood and fabric. These are some of the materials that the students of the Interior and Showroom Design course of the IED Summer Camp in Milan have been able to experience first hand in the rooms of Via Tortona 31. An entire class made up of students and professionals from all over the world – some of them from India, Brazil and the Philippines – was welcomed at Archiproducts Milano for an in-depth study of the materials used in the production of the furnishings that make up the layout of the location.

Prof. Marco Vicinanza accompanied the Archiproducts team during the visit, responding to the student’s curiosity and questions, inviting them to observe, test and touch every single product on display.

Looking for a venue to host your event, meeting, product launch or shooting? Right in the heart of the Tortona Design District, Archiproducts Milano is the co-net-working hub available all year round for press days, photoshoots, temporary showrooms, pop-up shops, workshops, exhibitions and gatherings. Mainly reserved to an audience of Architects and Designers, the venue is also suitable for happenings addressed to Fashion, Music, Cinema and Culture professionals.

Contact us! We’ll help you choose the best solution for your event.

WHER to go?

Meet WHER, the navigator App created to help women walking safely in any area of the city

Choose any street, fearlessly. This is the motivation behind WHER, the navigator App created for women that allows you to evaluate streets based on how safe they are. Available on Apple Store and Google Play, it was presented in Milan during a launch event in Via Tortona 31.

In Italy, according to ISTAT data for 2018, 36.6% of women say they do not go out at night because they are afraid. To respond to this need, WHER addresses all women – students, professionals, travellers – offering a tool for sharing and comparison, and a new approach to living in the city with complete peace of mind.

The app is a powerful crowdsourcing tool, meaning it collects assessments from users and transforms them into information for other women via an algorithm. Once you have chosen the city, the map shows an overview of the places, through which you can discover the street maps, or the assessments and comments related to a street and get directions to a specific destination. The route indicated is therefore not the shortest, but rather the one that is the most highly recommended by the WHER community. This implies that the navigator changes course depending on the time slot, because a street during the day can be a very different place in the evening and at night.

The message behind WHER is not: “be careful where to go”. The App aims at encouraging to create a network and share useful tips on which way to go, to go wherever women want.

ABOUT WHER

WHER is a social startup created in Turin in 2018. The two founders are Eleonora Gargiulo (CEO) and Andrea Valenzano (CTO). At the moment, 7 people are working at this project, including developers, marketers and city managers. WHER has been created to help women feel free to go wherever they want to, thanks to other women’s support taking part to a little, big social change.

Contact us! We’ll help you choose the best solution for your event.

Home of Comfort. Design is in the air

Olimpia Splendid at Archiproducts Milano to present the new air conditioners of the Unico* range

At Archiproducts Milano, Home of Comfort is centre-stage, the home with the perfect air conditioning: Olimpia Splendid. The new air conditioners of the Brescia-based company fit into rooms 5 and 6 of the building in Via Tortona 31 and interacted with the interior design project by the Marcante Testa studio.

There are two protagonists of the Olimpia Splendid press day at Archiproducts Milano: Air – recess-mounted – and Pro, signed by Matteo Thun & Antonio Rodriguez. The two air conditioners, part of the Unico* range, were discreetly integrated into the smart home concept designed by the Turin studio, contributing to a domestic scenario with air conditioning as a fundamental component.

“The goal we worked on was to create an essential product. So we worked on the shape of the air conditioner, experimenting with solutions that streamlined the product and, at the same time, made it original” – explains Antonio Rodriguez. “The concept is based, therefore, on a work of subtraction, of “purifying the forms”, aimed at making UNICO Pro a discreet presence that can work in any context, in line with trends followed in the high-tech objects sector.”

“We have chosen to develop the new range together with Matteo Thun and Antonio Rodriguez for their ability to interpret forms and transform objects into icons” – continues Marco Saccone of Olimpia Splendid – “What we present is the result of over two years of research and development that have made it possible to create a product that combines high-level engineering performance with an unequalled design”.

Both the 14 HP and 12 HP A+ versions of UNICO® Pro are the absolute top-of-the-range in terms of air conditioners without external units for cooling power and energy efficiency, thanks to significant engineering innovations.

The Pro Power system makes UNICO® Pro high-performing, allowing the achievement of a cooling power up to 3.5 kW in the 14 HP version. The Inverter Technology Pro contributes to the achievement of the A+ energy class in the 12 HP A + version, the most efficient in the range.

Both models also adopt the Silent Mode function, which sets the machine to minimum noise to ensure maximum acoustic comfort, thanks to the use of cutting-edge sound-absorbing materials for the casing of the machine body.

The power and efficiency that characterise the UNICO® Pro range are easy to manage, thanks to the new full digital remote control and the backlit display with touch controls available on the machine. Furthermore, UNICO® Pro is compatible with the UNICO Wi-Fi Kit that allows, by means of the installation of a USB key, to connect the air conditioner to the home network and even to manage it remotely via your smartphone.

Together with Air and Pro, were presented Limpia and Astomi, the humidifier and the essential oil diffuser with chromotherapy.

Always careful to combine know-how and design, the Brescia-based company designs, produces and markets products for indoor comfort with high aesthetic and technological performances. “For over 60 years we have been developing projects that can integrate into any environment thanks to a perfect combination of design, performance and functionality. That’s why our Made in Italy products are internationally recognised and have won awards” – says engineer Roberto Saccone, President of Olimpia Splendid.

In fact, the company boasts over 10 international awards. Among the most recent, the Good Design Award 2017 won by Bi2® Wall, the fan coil unit with a reversible installation, the Good Design Award 2016 for Unico®Air, for the slimmest air conditioner with no external unit, the Red Dot Design Award obtained in 2015 for MIA®, the first modular and customisable pellet stove and the IF Product Design Award won in 2013 with Bi2® Plus, the cooler-radiator that blends into the colours of each environment like a chameleon.

A connected coffe

BTicino breakfast meetings head back to Archiproducts

At Archiproducts Milano and Bari we talk about a connected home whilst sipping coffee. On May 30th and June 6th -13th, the BTicino breakfast meetings head back to via Tortona 31 to make the finest Studios in Lombardy find out the latest in home automation and get to know the potential of Living Now, the brand’s new line of devices designed to provide the comforts of a Smart Home.

On October 1st the fourth BTicino meeting was held in the brand new Archiproducts Bari showroom, opened last December 2018, welcoming the most important Architects in Apulia.

Thanks to the “open time” option – from 9am to 12 am – professionals can easily manage their own participation and decide whether to stop for ten minutes, half an hour or just the time for a cup of coffee.

Save the date of the next meeting with the BTicino experts: October 22nd, Cantiere Galli, Rome.

Only 25 places are available and reserved to Architecture Studios.

The BTicino Team will guide professionals through the experience of a connected home, answering questions and showing all different features of Living Now: the simplest smart system based on a traditional infrastructure but aimed at new use experiences. Thanks to the wi-fi connection, Living Now allows to manage the main features of the electrical system through an App or voice control.

All meetings will take place in the Living Now Apartment, designed by Marcante Testa. A domestic scenery which welcomes a sophisticated Interior Design project. In these rooms, smart technology adds comfort to the traditional home living experience.

Only 25 places are available for each date.

At the end of each meeting, professionals will receive the Living Now sample, with three monochromatic finishes.