Archiproducts Milano 2019: The New Design Experience

Bticino’s Living Now Apartment by Marcante Testa, Truly Design’s installation for Volkswagen, and over 50 partner brands in 15 rooms where the keyword is ‘eclectic’

The Design Experience is now in its fourth edition, and has become a fundamental rendezvous for anyone in Milan during Design Week. Over 50,000 professionals from the world over flock to the Via Tortona location during the Fuorisalone – the allure? The plethora of installations, immersive experiences and exhibition itineraries breaching the borders where design and its collateral worlds meet, blend and overlap.The Archiproducts Milano space prepares to play host by donning a new layout with a design set that counts over 50 partner brands.

Amid returning partnerships and new collaborations, the indoor and outdoor spaces of Archiproducts Milano turn into a visionary project that speaks its truth through eclecticism. The 15 rooms of via Tortona 31 thus become individual worlds where daring stylistic and sensorial explorations reflect personalities, moods and tendencies. Within the co-networking hub, Architects, journalists, companies and designers are guided through an interactive itinerary in a location that is digital at heart, and that transforms itself every year, from floors to ceilings, and from terrace to façade. Hundreds of feather-light aluminum chains will dress the building’s façade, jamming to the graphic beat of the artwork by Turin-based studio Truly Design in collaboration with Kriskadecor.

Desalto and SP01 are confirmed this year as Archiproducts Milano partners, contributing to the location’s decoration alongside Dooq, Freifrau, JANUA, L’Ottocento, Novamobili, Objets Architecturaux, Wagner. The workplace takes on new forms in room 11: BuzziSpace designs a flexible and functional set-up, with innovative solutions for sound absorption and furniture accessories that redefine traditional working practices.

The partnership with Japanese brands soil and +d continues, with their designs to grab on the go in the ground-floor pop-up shop. The outdoor space is entrusted to Extremis and Garda Furniture, the Serbian brand that this year contributes to the Archiproducts Salone del Mobile stand installation (Corso Italia, HALL ITL S40), together with Framery.

The staircase takes visitors through an evocative journey channeled through Coordonné, whose captivating wall paper tonalities make the Spanish brand’s products instantly recognizable. Ceramica Vogue, Florim Ceramiche and CEDIT – Ceramiche D’Italia add their own personal touch to the space’s interiors. The décor elements include products by 101 Copenhagen, Mutaforma and Hobby Flower. The floors showcase the delicate patterns of Toulemonde Bochart rugs, while ONE Mario Sirtori fabrics return to enrich the building’s rooms through their chromatic juxtapositions and strong hues. The entire set is lit up by the luminary creations of Flos, Vibia, Astro Lighting, ANDlight, Veronese, Zero and Vetreria Vistosi.

The Architecture of Illusion: Volkswagen and Truly Design at Archiproducts Milano
Among the protagonists of the 2019 edition, members of Truly Design are ready to draw visitors of Via Tortona 31 into a playful and mind-bending anamorphic installation designed for Volkswagen, the main sponsors of Archiproducts Milano for the second year running. Still buzzing from the success of the Zona Tortona Design Tour, the partnership between Archiproducts and the German car manufacturer continues. The project aims to manifest and highlight the unbridled points of intersection between the worlds of interior and automotive design.

Marcante Testa for Living Now Apartment by BTicino
Moving up to the venue’s first floor, visitors are welcomed into the BTicino home: Living Now Apartment, designed by the Marcante Testa studio. The interior arrangement here dialogues fluidly with technology, in a perfect symbiosis between innovation and design.

Living Now Apartment offers a living experience with all the comforts intrinsic to the domotics of a smart home, in a sophisticated and progressive interior design project. The understated discretion of BTicino technology allows for the domotics system to be perceived through the Living Now devices. This smooth technology is capable of blending in and inserting itself seamlessly into the lifestyle dynamics of a domestic habitat.

The concept behind Living Now is interpreted through Marcante Testa’s design vision: two rooms that symbolize two distinct home environments in terms of language and color accents. The project features environments that are functionally connected and integrated through a basic need for serene and accessible living.

EVENT INFO
“The Design Experience 2019”
Archiproducts Milano
Via Tortona 31 – Metro: Porta Genova
April 9 – 14 / h 10 am – 9 pm
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-the-design-experience-2019-59178257762
Press preview
April 8th / h 3 pm – 7 pm
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-2019-59180278807

Main sponsor
Volkswagen

Partners
Furniture: BuzziSpace, De Padova, Desalto, Dooq, Framery, Freifrau, JANUA, L’Ottocento, Novamobili, Objets Architecturaux, SP01, Wagner. Outdoor: Extremis, Garda Furniture. Lighting: 101 Copenhagen, ANDlight, Astro Lighting, Flos, Veronese, Vetreria Vistosi, Vibia, Zero. Decor: 101 Copenhagen, Hobby Flower, Meisterwerke, Mutaforma, ONE Mario Sirtori, Paola Paronetto, +d, soil, Toulemonde Bochart. Finishings: CEDIT – Ceramiche D’Italia, Ceramica Vogue, Ento, Florim Ceramiche, Knauf AMF, Kriskadecor, Mutaforma, Ressource. Smart home: Bticino, Ekinex. Electrical appliances: Falmec, La Marzocco, Loewe. Decorative radiators: Scirocco H. Doors and windows: Linvisibile, Mogs. Air Conditioning: DAIKIN Air Conditioning, Olimpia Splendid.

Technical partners
101 Caffè, AEG, Amazon Alexa, Ca’puccino, Coordonné, Domal, Ege Miray Kaman, EVER Life Design, Knauf Italia, Kristina Dam Studio, Roofingreen, Silent Gliss, Sonos, Velux.

Media Partners
Cereal Magazine, darc magazine, DisegnoDaily, Domus & Domus Tabloid, Elle Decor Italia, Nomad Magazine, Oak The Nordic Journal, Openhouse Magazine, Sindroms, Surface mag.

Press office:
press@archiproducts.com

Web
milano.archiproducts.com
www.archiproducts.com
www.archipassport.com

ADA 2018. The Prizegiving Event at Archiproducts Milano

A whole day dedicated to design and creativity. On Tuesday, Nov. 20^th, the 100 winners of this year’s edition of the Archiproducts Design Awards received their prizes on occasion of the annual “open day” held by Archiproducts Milano in Via Tortona 31.

Numerous designers and brands participated in the event, and celebrated the winners together with the Archiproducts team. Among the guests: Francesca Lanzavecchia from studio Lanzavecchia + Wai with Living Divani; Marc Sadler for Metalmobil; Andrea Steidl, Art Director of Former e Busnelli; Gordon Guillaumier with Desalto; the designers of Studio Lazzaroni with Poltrona Frau: Andrea Parisio and Giuseppe Pezzano for Ceramica Cielo; Studio Lissoni with Gabriele Salvatori; Salvatore Indriolo for Fantin; Elisa Ossino with Sanwa; Marco Zavagno from Studio Zaven with Cedit; Chiara Di Pinto from Studiopepe with Ceramica Bardelli and Wall&Decò; Robin Rizzini from Studio Metrica for Estel Group; the Polish designer Marta Szymkowiak for Blu Bleu; the Belgian Koen Van Extergem for Manutti; Studio 967 Architetti Associati with Dieffebi; Marco Pisati for Cordivari; the designers of Studio Makio Hasuike & Co for Cristina Rubinetterie; Alessandro La Spada with Visionnaire; Arter&Citton for Ibebi & Pointhouse; Dea Sgarbossa and Nicola Russo of makethatstudio with L’Ottocento; Studio DNA Kaluderovic & Condini for Jacuzzi, and all the other winners selected by this year’s ADA jury.

Also present at the event, Alberto Sánchez and Eduardo Villalón from MUT Design studio who, for the second time, had been commissioned by Archiproducts to design the prize trophy. For the 2018 edition the young Spanish designers presented an object, in a limited edition, that draws inspiration from the principle of the Möbius strip and describes perfectly the character of the awards: two seemingly boundless expanses converging in a most natural way. A metaphor for the collaboration between brands and designers. The result is an intriguing play of light and shades, blank and filled spaces, glossy and opaque finishes.

Go to the event gallery!

Archiproducts – Enzo Maiorano | Studiopepe – Chiara Di Pinto | Ceramiche Bardelli – Gianmaria Bardelli e Andrea Martelli

Salvatori – Gabriele Salvatori | Archiproducts – Enzo Maiorano

Boffi – Bice Marceca | MA-U Studio – Mikel Harrsen

Desalto – Gordon Guillaumier e Alessandra Bosaglia | Archiproducts – Enzo Maiorano e Roberta Dragone

EX.T – Ingrid Tanini e MUT Design

Estel Group – Alessandro Dalla Pozza | Metrica – Robin Rizzini | Archiproducts – Enzo Maiorano

Poltrona Frau | Studio Lazzeroni | Lorenzo Lazzeroni ed Elena Bonannini

Living Divani – Stefano Giacomin | Lanzavecchia Wai – Francesca Lanzavecchia | Archiproducts – Enzo Maiorano

Metalmobil – Marc Sadler

L’Ottocento – Margherita Cocco, Mariano Campagnolo, Nicola Russo e Dea Sgarbossa

Cristina Rubinetterie | Makio Hasuike&Co – Luis Avila Diaz e Naomi Hasuike

Artemide – Massimo Chiesa

Yuki Yamamoto – PR Sanwa – Elisa e Raffaella Ossino | Archiproducts – Roberta Dragone ed Enzo Maiorano

Blu Bleu – Marta Szymkowiak e Michelangelo Infurnari

Ceadesign – Erika Agliardi

Ritzwell&Co. – Aya Miamoto e Wataru Yano

Scab Design – Luisa Battaglia e Ludovico Taglietti

Archiproducts – Roberta Dragone | Glas Italia – Annina Preda

Cesar – Gina Cester | Alampercomunicare – Giuseppe Gismondi

Archiproducts – Antonella Fraccalvieri e Angelo Dell’Olio | Cedit – Antonella Furlan

Go to the event gallery!

ADA 2018. The Prizegiving Event at Archiproducts Milano

Go to the event gallery!

WHITE + Archiproducts Milano put on an outstanding Show

A remarkable increase in the turnout of insiders, 27.000 visitors, a fitted surface of approximately 22.000 square meters, and a unique path among craftsmanship and innovation

The WHITE Show closes its latest edition gaining an even more international appeal, with Archiproducts Milano at its core. Among the four locations of the fashion trade show, Tortona 31 was the perfect venue to host a multisensorial path among craftsmanship and innovation.

“WHITE has completed the path in the Tortona Fashion District with the new location Tortona 31 and a trailblazing exhibiting format, capable of dialoguing with the audience and the insiders alike. Seeing the energy at work in via Tortona is an extraordinary achievement , a true fashion “Fuorisalone”. Today the Tortona area is a full-blown fashion district, in which we have always believed, and thanks to the synergy with the institutions and projects Milano XL, Milano and WHITE have become the go- to fashion events on a global scale, as is easily inferred by the increased turnout from abroad”. So Massimiliano Bizzi, founder of WHITE.

WHITE closes a successful edition, with a remarkable increase in the turnout of foreign visitors and insiders, which has grown by +13%, counting 27,000 visitors and a fitted surface of approximately 22,000 meters.

Browse the entire gallery of the event!

The Tortona Design District confirms its position as one of the most attractive areas in Milan, hosting 562 brands (out of which 375 Italian brands, 187 international brands) on show in four locations: Tortona 27 | Superstudio Più, Tortona 31 | Opificio, Tortona 35 | Hotel Nhow and Tortona 54 | Ex Ansaldo.

For the first time ever, WHITE Show sold directly to the public, choosing Archiproducts Milano as the perfect venue for the Fiorucci, A.F. Vandevorst and Modefabriek temporary shops.

The venue hosted the two brand’s temporary showrooms. A.F. Vandevorst celebrated its 20th anniversary with a special installation and a temporary shop, where to buy an exclusive capsule collection designed exclusively for WHITE Show Milano, including t-shirts, bags and womenswear. The duo provided a sensorial experience that highlighted and expanded upon the brand’s creative approach and passion for the arts.

Together with them, Archiproducts Milano hosted a special selection of Dutch designers from the trade show Modefabriek (Femmes Du Sud, Ruigrok Vd W, Maium, A.Bostroem, Daily Paper, Kings of Indigo) and the special project “The Belgian Focus”. Seven Belgian emerging creative hubs (Ophelia Lingerie, Morobé, Marylène Madou, Lies Mertens, Mooiloop, Studio Collect, Helder Antwerp) offered an insight on the next-generation Belgian creativity and craftsmanship. The result was a complete miscellaneous womenswear offer, from dresses to shoes, from leather goods to lingerie, up to jewelry.

Browse the entire gallery of the event!

This WHITE Show edition comes with a whole new “Archiproducts Experience”

Archiproducts Milano among the four locations of the fashion trade show: from Fiorucci, A.F. Vandevorst and Modefabriek pop-up stores, The Belgian Focus selection and a special consultancy service for retailers, here’s how via Tortona 31 is gearing up for the event

As the WHITE Show fast approaches, the Tortona design district is gearing up to host the fair’s upcoming edition. From September 21 to 24, Milan will be once again the perfect background for one of the unmissable events in fashion, and buyers are ready to attend and discover the latest in womenswear. Archiproducts Milano will be – for the first time – among the 4 official locations of the event, that this year counts 564 brands, establishing itself as a launching pad for niche brands, emerging talents and labels interested in the easy-to-buy market. For the occasion, Tortona 31 will wear its best dress to offer a unique Archiproducts Experience, a sensorial path including the Fiorucci and A.F. Vandevorst pop-up stores and The Belgian Focus and Modefabriek emerging designers.

Archiproducts Milano wears Fiorucci

2018 F/W womenswear collection by Fiorucci,

Fiorucci is more than a fashion brand. It’s an Italian story, that began in Milan in 1967, when Elio Fiorucci was defined the “champion of democratic fashion”. 31 years later, Fiorucci is back: the label was named Special Guest of this fair’s September edition and is ready to steal the show with an exclusive pop-up store at the Archiproducts Milano ground floor. Here buyers and press will have the chance to purchase items from the brand’s Autumn/Winter 2018 collection, played on brilliant holographic fabrics, jersey, vinyl, denim t-shirts and oversize sweatshirts. The iconic fashion brand and the phygital innovative experience provided by Archiproducts are two all-Italian realities that meet for the first time, offering an insight on art, fashion and design.

A.F. Vandevorst, Modefabriek e The Belgian Focus

For the first time ever, WHITE Show is selling directly to the public, choosing Archiproducts Milano as the perfect venue for the Fiorucci, A.F. Vandevorst and Modefabriek temporary shops.

Together with Fiorucci, the ground floor will host a special selection of Dutch designers from the trade show Modefabriek (Femmes Du Sud, Ruigrok Vd W, Maium, A.Bostroem, Daily Paper, Kings of Indigo).

A.F. Vandevorst will celebrate its 20th anniversary with a special installation and a temporary shop, where to buy an exclusive capsule collection designed exclusively for WHITE Show Milano, including t-shirts, bags and womenswear. The duo will provide a sensorial experience that highlights and expands upon the brand’s creative approach and passion for the arts.

“The girl with the diamond boots”, A.F. Vandevorst in collaboration with Diarough. © Ann Vallé

The Belgian Focus is the special project created in full synergy with Flanders District of Creativity, the Belgian platform supporting and promoting emerging creative hubs. Seven among them (Ophelia Lingerie, Morobé, Marylène Madou, Lies Mertens, Mooiloop, Studio Collect, Helder Antwerp) will offer an insight on the next-generation Belgian creativity and craftsmanship. The result is a complete miscellaneous womenswear offer, from dresses to shoes, from leather goods to lingerie, up to jewelry.

Marylene Madou

Helder Antwerp

Ophelia Lingerie

Archiproducts Shop for Retail: professional advice for shop and boutique furniture

The Archiproducts Team will be at the WHITE Show to provide an exclusive professional consultancy service for retailers, offering tailor-made solutions for shops and boutiques. Starting from the initial concept of the store itself, our professionals will develop a 360-degree interior design project with the aim to communicate the identity of a shop and amp up a shopping experience. From timeless icons to emerging talents, from home accessories to lighting and outdoor furniture, work with the world’s premium brands and products available on Archiproducts Shop.

Archiproducts Milano will host the show’s Opening Event on Friday, September 21st, from 12 ‘o clock to 5 pm. Find out more about the events and brands showcased in via Tortona 31!

Archiproducts + Nike: run, Milano, run!

Archiproducts Milano for Nike Run and Architecture, the race around the city’s architectural and artistic landmarks

Seven young athletics future stars and a race aimed at discovering the city of Milan. Run and Architecture is the second of the seven race meetings 2018 organized by Nike featuring the Flying Girls. The race testimonial was Micol, one of the crew members with the passion for architecture. The girl guided the runners around Milan architectural landmarks, together with the architect Giulio Ceppi. A unique itinerary wrapped up in a 90-minute mile covering 7.8 km and broke down into 4 legs, that had its finish line at Archiproducts Milano.

Browse the entire gallery of the event!

The Archiproducts Milano staff welcomed the girls with a rich buffet and guided them around the showroom’s 2018 setup, showing them all of the 70 international brands partner of #TheDesignExperience. At the end of the race, Giulio Ceppi had some gifts for the ladies: a bunch of collages mixing the athletes photos with artworks pictures.

The runners started from Nike headquarters – where they got their Nike running shoes and gear – and headed to Piazza Gae Aulenti, where Giulio Ceppi talked about the iconic architect and the future of the city’s design and urban environment.

The exhibition “Scollamenti Temporali” was the second stop of the race. The runners reached the Milano Triennale to discover some of Giulio Ceppi’s works, including a series of collages combining photos of women, Art, Fashion and Lifestyle.

The church of San Bernardino alle Monache was the last stop before crossing the finish line at Archiproducts Milano. Here the girls could admire the frescoes connected to the story of Floriana Crivelli, founder of the original cloister.

Browse the entire gallery of the event!

The numbers of a successful edition: Archiproducts @MDW2018

10,000 visitors at the new infopoint at the fair, 100,000 distributed guides, 10,000 visitors at Archiproducts Milano and a social media reach of 10 MLN people

The 57th edition of Salone del Mobile.Milano has come to an end and the fair registered a stunning success, with 434,509 attendees in merely 6 days from 188 different countries and 1,841 exhibitors.

Archiproducts + Salone del Mobile.Milano
For the third year in a row, Archiproducts has proudly supported Salone del Mobile as a digital partner for the online exhibitors’ Digital Catalogue. The Archiproducts + Salone del Mobile infopoint – the big yellow cube at the fair on Corso Italia – registered a great turnout with over 10,000 visitors including designers, retailers and brands, interested in the Digital Product Catalogue benefits.

Archiproducts Milano, via Tortona 31
10,531 visitors attended the Archiproducts Milano event, such as professionals and enthusiasts eager to discover a selection of 70 international brands. All wrapped in a brand new setup curated by Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine, Aylin Langreuter, Veronica Leali and Matt Lorrain, who worked in full synergy with the Archiproducts Milano Art Direction, supported by Volkswagen as main sponsor.

Video Interviews “Design Talks”
The Archiproducts editorial office interviewed over 200 designers, such as Michael Anastassiades, GamFratesi, Sebastian Herkner, Elisa Ossino, Marc Sadler, Piero Lissoni, Hella Jongerius, Patricia Urquiola, Inga Sempè, Constance Guisset, Luca Nichetto, Marcel Wanders, Marc Thorpe and many more. All the “Design Talks” are available at this link.

Social Media Campaign
The Archiproducts Facebook and Instagram posts reached 9,036,691 users, with 917,552 views on Instagram Stories.

Design Selection: Guides, Icons, Bags
– over 60,000 visits to the MDW 2018 – Archiproducts Special Showcase;
– 800 displayed Design Selection Icons, 500 at the fair and 300 at Fuorisalone;
– 100,000 Archiproducts Guides (Salone del Mobile and Fuorisalone) distributed throughout Milan;
– over 40,000 Guides downloaded online;
– 100,000 bags distributed at the Fair and Fuorisalone.

Archiproducts Milano. Colour and Three-Dimensional Patterns

The new setting of the building has been revealed, designed with 70 international brands

Archiving and Sequentiality. The new façade of Archiproducts Milano

Perceptive effects, with both two-dimensional and three-dimensional visions, designed by Elisa Ossino Studio

The façade design visually transmits the idea of ‘filing’. A concept that, with different shapes, can be found in three other spaces of the building designed by the Elisa Ossino team: the stairs bringing visitors to the upper floor, the long corridor and the big hall on the first floor. A path, whose concepts of ‘filing’ and ‘serial nature’ are translated into a combination of geometries and colours, constantly reminding of perceptive plays between a two-dimensional and a three-dimensional vision.

“The extraordinary archive room dedicated to architects, which is Archiproducts’s main property – Elisa Ossino explains – has inspired the general concept of the project. It has been visually translated into a series of abstract panels on the façade, representing both the intangible archive of data and information, and the material records, necessary elements for construction”.

On the upper floor, the first space revealing a pronounced chromatic sign is the corridor that, from a mere passageway, turns into a space for a possible rest. One of its two walls, completely covered with sound-absorbing wood-wool coloured plates, is spaced out by three big circles with comfortable padded seats that offer unexpected alcoves.

Another area of the building taking shape from Elisa Ossino’s pencil is the big hall with the fireplace, hosting a long table under the high windows and a big sofa in the middle of the room, with a series of small tables allowing to work in an informal way.
Bright and vibrating chromatisms identify this space, structured on two strong parallel lines. Important works onto the walls, with wallpapers that visually widen the space, create a trompe d’oeil effect, with a perceptive effect involving both two-dimensional and a three-dimensional visions, that inspired the whole project.

“Montréal a Milano” … resonating the soul of the city

A selection of seven designers as part of a new design experience at Archiproducts Milano

— Atelier Zébulon Perron
— Claste
— D’Armes
— Foraine by Atelier Barda
— Lambert et fils
— Maison Milan
— Pascale Girardin

“Montreal is beautifully tormented – Azamit explains – but it seems that it has found balance & harmony regardless of all the contradiction and the search for an identity, just like the two extreme weathers”.

As a special guest of Archiproducts Milano, the “In Toto x Montreal a Milano” showroom is comprised of two distinct installations that highlight the city’s extreme weather patterns. Carefully curated, the exclusively Montreal-designed objects are assembled to propose a journey through the lusciousness of long summer evenings, and the starkness of long winter days.

From the colder, angular lights of Lambert & Fils to the vibrant monochrome tints of Foraine by Atelier Barda and the unexpected plays on softness and rigidity by Claste and D’Armes… transcending notions of culture and place (Maison Milan, Pascale Girardin), and function and form (Atelier Zébulon Perron) – the collection suggests harmony in contradictions, and manages to bring warmth to undying winter days, and a fresh breeze to the relentless summer heat.

“Even though each designer has it’s own identity & design essence, each piece that was chosen had something that reflected the same effect in it’s finished product: fragile but yet strong, weightlessness but yet imposing, fluid but yet rigorous”, Azamit

Archiproducts Milano 2018. Work in progress for the new ‘Design Experience’

30/03/2018 – Work in progress at Archiproducts Milano for a new ‘Design Experience’!

For the third time at the Milan Design Week, the design hotspot located at via Tortona 31, has made space for totally new collections of 70 international brands exclusively selected for the 2018 edition.

For the last two years, over 30.000 designers have visited the smart working, living and outdoor spaces of Archiproducts Milano, and starting from April 16^th, they will finally discover the total new look of the co-net-working space in Zona Tortona.

This year’s setup has been taking shape thanks to both new as long-lasting collaborations where many different designers have been adding their personal touch. Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine and Aylin Langreuter, Veronica Leali and Matt Lorrain have contributed to the space setup, each focusing on a different area, but all in full synergy with the Art Direction of Archiproducts Milano.

Within a unique play of colors, patterns and materials, the intimate spaces of this Tortona Hub will host numerous brands, architects, journalists and qualified visitors in a brand-new look. One of the new key elements of this year’s edition will be color, thanks to the collaboration with the German brand Caparol Icons and the young Danish brand File Under Pop, founded by Josephine Akvama Hoffmeyer.

One single location for an ambitious project with multiple identities: urban installation, with a new façade pattern designed by Elisa Ossino Studio; exhibition itinerary, throughout the 14 rooms of the enchanting early 20^th century apartment, with open terraces, decorated ceilings and ancient oak and herringbone-patterned floors; and digital interactions, revealing every detail of the several collections that bring new color to the 2018 look of Archiproducts Milano.

This shared partnership continues to grow hence the 2018 setup has united over 70 brands from all around the world!

Some brands have been part since the very first beginning of Archiproducts Milano and have already reconfirmed this year’s collaboration: Desalto, Saba, Velux, Bticino, Flos, Sp01, Roofingreen, Kriskadecor and Vibia. This edition, Gruppo Florim, Living Divani, Alki, Thonet, Casamania & Horm, Daikin, Dante Goods and Bads, ONE Mario Sirtori, Falmec, Paola Zani, Texturae, Volker Haug Studio, Mogs, Scirocco H, Tarkett, Monolithe Edition, Ooumm, Astro Lighting, AnZa., Diemmebi, Ekinex, Domal, Framery, Henri Tujague, Hobby Flower, Knauf Amf, Les Jardins, Luctra, Giovanardi, Kiasmo, Officina Naturalis, Braid, Esemplareunico, Bottega Intreccio, +d and Soil will join the project.

Special guest of the 2018 edition will be the installation IN TOTO – Montreal in Milan. Curated by Azamit, style icon and visual storyteller for Montreal, the project pays homage to the contemporary design of the Canadian city, ‘beautifully tormented and tinged with post-industrial melancholia’. A selection of seven designers, whose objects resonate the soul of the city: Atelier Zébulon Perron, Claste, D’Armes, Foraine by Atelier Barda, Lambert et Fils, Maison Milan and Pascale Girardin.

Archiproducts + Volkswagen Design Tour

For the first time this year, passionates and professionals will have the chance to go on a real “Design Tour”. Archiproducts will take its guests on a ride throughout the most interesting Fuorisalone locations: on board of the brand new Volkswagen T-Roc, visitors will be able to reach the finest venues highlighted in the Archiproducts Design Selection. Departure from Archiproducts Milano, via Tortona 31, destination Porta Venezia – Palazzo Bovara for this year’s Elle Decor event, stopping by Brera, Isola and Sant’Ambrogio. In partnership with Volkswagen, main sponsor of the Archiproducts Milano 2018 event.

EVENT INFORMATION
“The Design Experience”
Archiproducts Milano
Via Tortona 31 – Underground stop: Porta Genova
April 17^th-22^nd / h10-21
EVENBRITE LINK: https://www.eventbrite.it/e/biglietti-the-design-experience-44672603961

Press preview
April 16^th / h15-19
EVENBRITE LINK: https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-44672374274

MAIN SPONSOR
Volkswagen

PARTNERS
Alki, Astro Lighting, Bottega Intreccio, Braid, Bticino, Casamania, Cedit, Daikin, Dante – Goods and Bads, Desalto, Diemmebi, Domal, Ekinex, Esemplareunico, Falmec, Florim, Florim Stone, Flos, Framery, Giovanardi, Henri Tujague, Hobby Flower, Horm, Kiasmo, Knauf Amf, Les Jardins, Living Divani, Luctra, Mario Sirtori, Mogs, Monolithe édition, Officina Naturalis, Ooumm, Paola Zani, Roofingreen, Saba, Scirocco H, Soil, Sp01, Tarkett, Texturae, Thonet, Vibia, Volker Haug Studio, + d.
IN TOTO / Montreal in Milan: Atelier Zébulon Perron, Claste, D’Armes, Foraine by Atelier Barda, Lambert et Fils, Maison Milan, Pascale Girardin

TECHNICAL SPONSORS
Aeg, AnZa., British Fires, Cantele, Caparol Icons, Ever Life Design, File Under Pop, Ideal Work, Knauf, Kriskadecor, Kristina Dam Studio, Linvisibile, Martin Design, Oikos, Sayduck, Sûrface, Tivoli Audio, Velux, Vifa, 101 Caffè

MEDIA PARTNERS
Cereal, darc magazine, Disegno, Domus, Elle Decor, Kinfolk, Openhouse, Surface, Woth

Press contacts:
press@archiproducts.com

Web
milano.archiproducts.com
www.archiproducts.com
www.archipassport.com