BTicino breakfast meetings head back to Archiproducts

At Archiproducts Milano and Bari we talk about a connected home whilst sipping coffee. On May 30th and June 6th -13th, the BTicino breakfast meetings head back to via Tortona 31 to make the finest Studios in Lombardy find out the latest in home automation and get to know the potential of Living Now, the brand’s new line of devices designed to provide the comforts of a Smart Home.

On October 1st the fourth BTicino meeting was held in the brand new Archiproducts Bari showroom, opened last December 2018, welcoming the most important Architects in Apulia.

Thanks to the “open time” option – from 9am to 12 am – professionals can easily manage their own participation and decide whether to stop for ten minutes, half an hour or just the time for a cup of coffee.

Save the date of the next meeting with the BTicino experts: October 22nd, Cantiere Galli, Rome.

Only 25 places are available and reserved to Architecture Studios.

The BTicino Team will guide professionals through the experience of a connected home, answering questions and showing all different features of Living Now: the simplest smart system based on a traditional infrastructure but aimed at new use experiences. Thanks to the wi-fi connection, Living Now allows to manage the main features of the electrical system through an App or voice control.

All meetings will take place in the Living Now Apartment, designed by Marcante Testa. A domestic scenery which welcomes a sophisticated Interior Design project. In these rooms, smart technology adds comfort to the traditional home living experience.

Only 25 places are available for each date.

At the end of each meeting, professionals will receive the Living Now sample, with three monochromatic finishes.

The new set-up presented during Design Week

50 international brands, 15 rooms set up with over 200 products, an exhibition itinerary that hosted over 11,000 visitors from all over the world: Archiproducts Milano  concludes – or rather inaugurates – its Design Experience. The co-networking space in Zona Tortona, in fact, is open all year round to architects, designers and brands.

The Tortona 31 building was confirmed once again this year as an unmissable rendez-vous during the Milan Design Week. This choral project was dedicated to eclecticism, exploring the contaminations between the world of design and its collateral dimensions. Each room of the new layout became its own individual microcosm, in a game of experimentation with colors, styles, and materials.

The Design Experience begins with eyes drawn upwards, towards the façade conceived by Truly Design: hundreds of feather-light aluminum chains outlined the building’s new face, a graphic, hyper-colored pattern created in collaboration with Kriskadecor.

The colorful shades of the façade give way to the pastel hues and sensorial details of the interior décor. On the ground floor, the room by SP01 – the Australian brand renewing its partnership with Archiproducts once again for this edition – reveals its new collections by Tom Fereday and Tim Rundle. The arches, pure forms and precious metals of the seating collection dialogue fluidly with the retro coverings of Ceramica Vogue, the velvet fabrics, and the glass panels that defined the setting. The installation is rounded off by the brass lamps and rough ceramic vases and accessories by 101 Copenhagen.

Following the evocative and timeless patterns by Cordonné, the visitors reach the location’s first floor, where they are welcomed to the BTicino Living Now Apartment home. Designed by the Marcante Testa duo, the space incorporates the new Living Now commands by BTicino, in total harmony with their architectural context: a mix-match of materials, furniture, lighting, shapes and references to different eras, in pure Marcante Testa style.

It’s impossible not to remain aghast when entering either of the two rooms. Ceramica Vogue boiserie intertwine with the retro allure of Dooq, the sensorial tables by Desalto, the precious blown-glass lamps by Veronese, or the more minimalist ones by Zero Lighting, to erupt in the bohemian feel of Toulemonde Bochart. Amidst this sensorial eruption, technology is the true protagonist. Walk in, and call out ‘Good morning, Alexa!’ to begin a seamless interaction with the BTicino Living Now system, transforming the room through simple vocal commands.

From the Bticino rooms you can already catch a glimpse of the open terrace, where the soft lawn patented by Roofingreen hosts the outdoor collections by the young Serbian brand Garda Furniture: ropes, fabrics, and metal in pastel shades are the perfect setting for a super-soft break en plein air.

The journey continues through a hallway covered in the sound-absorbent wood wool slates by Knauf AMF, in which circular padded niches are embedded sporting One Mario Sirtori’s fabrics. The pure forms of the circle and the sphere recall the Peggy blown-glass appliques by Vetreria Vistosi.

Room 8 provides a fully immersive experience: colors, fabrics and materials co-exist in a game of contrasts and overlays.

The strong graphic mark of the Policroma collection signed Cristina Celestino for Cedit – Ceramiche d’Italia becomes a dynamic backdrop for the eclectic world of Freifrau and Meisterwerke. Here the FreiFrau collections meet the baroque fabrics of Meisterweke, in floral designs and peacock feathers painted in rich jewel blues and greens, and in total contrast with the monochromatic velvet in tangerine and purple nuances.

A massive Janua table plays pedestal to Paola Paronetto’s multicolored vases, all lit up by Veronese’s crystal luminaires. The set is completed by Janua’s solid wood shelves dyed black with brass detailing, and Loewe’s OLED BILD 5.65 TV with its 60s retro styling. The poetic touch is given by Mutaforma’s Luna Caduta – ‘The Fallen Moon’.

The Winter Garden is one of Archiproducts Milano’s most idiosyncratic spaces, with its ample glass windows and ceiling recalling the typical style of the industrial buildings of Zona Tortona. The burnished metal fixtures and antique floorboards dialogue with the Extremis collections: the new minimal-extreme Tiki stools and the outdoor table, Pantagruel, one of the Belgian brand’s most iconic pieces. The teal-colored walls are decorated by Mutaforma’s mosaic panel, a homage to the work of French photographer Vincent Fournier. Blending pure forms, bold volumes and minimal metal, ANDlight’s lighting designs overlook the entire scene.

The great hall with the fireplace hosts a new workplace concept by BuzziSpace: pastel nuances and color-block articulate a flexible and functional space. New sound-absorbing solutions and original accessories redefine the traditional working environment.

Room 12 introduces neutral color tonalities to walls and fabrics. The Lake table by Gordon Guillaumier from Desalto takes centerstage, surrounded by the four-way swivel-based chairs by Stefan Diez for Wagner, and lit up by Vistosi suspension lamps. The final touch are the chromatic notes of Mutaforma’s wall mosaic and the Desalto bookcase, where the rough ceramic vases by 101 Copenhagen are exhibited.

Federico Pepe’s Araldica collection for Cedit – Ceramiche d’Italia gives visitors a visual welcome to room 13, serving as a theatrical curtain to unveil the historical De Padova collection by Master Magistretti. In the same space, the young French brand Objets Architecturaux presents its collection of modular and multifunctional furniture in oak and Carrara marble. Vistosi illuminates the room with the new JUBE T and PLOT lamps.

Last but not least, visitors find themselves in the instalment dedicated to the kitchen. The classic mood of this space is interpreted through a palette of delicate nuances. On the one hand, the articulate boiserie in a warm terracotta color conceals the functional elements of the kitchen; on the other, an array of subtle colors fills the space, ranging from the warm white of Vogue’s Dekorami covering, to the sage green of the modular Pontile bookcase by Novamobili, to the pastel hues of Paola Paronetto’s ceramic vases. The center of the room is occupied by the sculptural shapes of the Archetipo kitchen created by L’Ottocento, a tribute to the elemental forms of Aldo Rossi. Contrasting with the overall composition are Vine and Spotlight Volumes, the glam-rock lamps by ANDlight.

Among the protagonists of the 2019 edition are the creative team of Truly Design, who enticed visitors to via Tortona 31 through an anamorphic installation created for Volkswagen, main sponsor for Archiproducts Milano for the second year running.

The Truly Design installation within the building is quite literally fragmented across its architecture: from the walls to the floors and the ceiling, but also over the furniture and lighting objects, and even on the large, polyhedral mirror.

Whoever had the chance to pass through was absorbed by the installation, confronted by a setting which at first sight appeared confounding, disconnected. But simply find the right standing point to see the composition come together in the sum of its parts, and reveal the complete design… like magic!

Main Sponsor
Volkswagen

Partners
Furniture: BuzziSpace, De Padova, Desalto, Dooq, Framery, Freifrau, JANUA, L’Ottocento, Novamobili,
Objets Architecturaux, SP01, Wagner. Outdoor: Extremis, Garda Furniture. Lighting: 101 Copenhagen, ANDlight, Astro Lighting, Flos, Veronese, Vetreria Vistosi, Vibia, Zero. Decor: 101 Copenhagen, Hobby Flower, Meisterwerke, Mutaforma, ONE Mario Sirtori, Paola Paronetto, +d, soil, Toulemonde Bochart. Finishings: CEDIT – Ceramiche D’Italia, Ceramica Vogue, Ento, Florim Ceramiche, Knauf AMF, Kriskadecor, Mutaforma, Ressource. Smart 
home: Bticino, Ekinex. Electrical appliances: Falmec, La Marzocco, Loewe. Decorative radiators: Scirocco H. Doors and windows: Linvisibile, Mogs. Air Conditioning: DAIKIN Air Conditioning, Olimpia Splendid.

Technical Partners
101 Caffè, AEG, Amazon Alexa, Ca’puccino, Coordonné, Domal, Ege Miray Kaman, EVER Life Design, Knauf Italia, Kristina Dam Studio, Roofingreen, Silent Gliss, Sonos, Velux.

Media Partners
Cereal Magazine, darc magazine, DisegnoDaily, Domus & Domus Tabloid, Elle Decor Italia, Nomad Magazine, Oak The Nordic Journal, Openhouse Magazine, Sindroms, Surface mag.

An original, fully connected, interactive home concept lands at Archiproducts Milano

04/04/2019 – What happens when the aesthetic verve of Marcante Testa meets the tech-savvy solutions of BTicino? Quite simply, a new concept of home is born: Living Now Apartment is a fully connected and interactive space presented during Milan Design Week 2019 at Archiproducts Milano in via Tortona 31.

Living Now Apartment is the living concept that integrates all the comforts of a Smart Home, interpreted through two rooms. These represent two domestic spaces which differ in terms of language and chromatic expression, while sharing interactive functions that serve an underlying desire for a serene and accessible lifestyle.

Within the installation, the new Living Now range is in absolute harmony with an architectural context made up of a mix-match of materials and sensorial finishes, furniture, lighting, shapes and references to different eras. The ensemble perfectly reflects Marcante Testa’s instantly recognizable style.

The project started by identifying the relationship between the existing space of Archiproducts Milano’s constantly renewing headquarters and the new home living concept. In this case, the search for an identity begins by interpreting the interaction between the existing structure and the new installation. It is essential to ‘bring the “Genius Loci”, the place’s essence, back to the project, back to the home’, as Andrea Marcante and Adelaide Testa affirm.

Frames and boiserie, ceramics and colors: these elements create a shell within the shell. This is how Marcante Testa enables a dialogue between the existing space and domotic technologies, juxtaposing furniture, lamps and materials, playing with codes and languages which, at first glance, might appear contradictory, different.

‘At the root of this project is the idea of a contemporary home in which comfort stems, among other things, from the recognition of familiar elements from the past. It’s no coincidence that we perceive a sort of wellbeing when we’re in spaces that hark back to past epochs and traditions. Inhabiting a home, we always look for a symbolic-spiritual element, not just a technical-functional one – we need something that takes us back to our family of origin, to the story of the city we live in’, Andrea Marcante explains.

The project’s contrasting dualism adds value to a new living experience, a true technological and evolved infrastructure embedded in an environment where the ‘search for lost time’ becomes a recognizable and familiar analogy. ‘There’s something of the ridiculous in the rigidity of the fake hyper-tech home of the Arpel family in Jacques Tati’s “Mon Oncle”. Take instead the soft humanity of “Monsieur Hulot”, where a rather “soft tech” even has the potential to improve relationships within the domestic environment. This is what we wanted for Living Now Apartment’, Andrea Marcante concludes.

The result is an ulterior and imaginary scenario: in fact, it is the extension of a more intimate and personal dimension.

Created by BTicino in collaboration with Netatmo, the Living Now range is traditional and connected, conceived to generate new experiences. Thanks to the system’s wi-fi connection, it is possible to remotely regulate lights, blinds, energy use, all through the Home + Control App. The system can be activated through vocal commands, via Amazon, Apple and Google’s smart speakers.

Aside from Living Now, Biticino’s other devices complete the spaces of Archiproducts Milano. Among these, the Classe 300x connected video intercom, and the Smarther connected thermostat. The latter allows users to control and program a room’s temperature through the Thermostat App, anywhere and anytime, for maximum optimization of the domestic climate.

The Japanese design Pop-Up Shop returns to Archiproducts Milano

A ladle that stands on its own saucer, a goofy silicone human face on which to unload any residual pre-Milan-Design-Week stress, a shoehorn in the shape of a potato chip, alongside eco-friendly accessories sporting clean, pure lines and made from fossil material. Ever quirky, ever minimal, Japanese design returns to Milan during Design Week with a Pop-Up Shop whose offerings are entirely Made in Japan.

For the fourth year running the Archiproducts space in via Tortona hosts a little Japanese island among the industrial courtyards of Opificio 31. Here visitors will be able to buy objects by +d, soil, hmny and CORGA, the four brands that make up H Concept. Born of the creative mind of designer Hideyoshi Nagoya, the tetrad company has always been bent on design that understands and caters to people and their necessities.

The selection brings together functionality, minimalism and kawaisa – the cult that worships all things cute and graceful. Its small objects are seemingly simple, with a touch of the bizarre. But take a closer look: these are real design projects whose purpose is to stimulate creativity and gumption.

+d looks beyond the concept of functionality with its simple, fun objects. Founded in Tokyo in 2002, the brand has brought into its circle some of the most talented Japanese designers on the scene. From their silicone umbrella holders that recall the form of water stains, to animals rambling among the pages of books: +d’s design is the physical demonstration of how an object can bring joy while maintaining that essential quality, in its form and function, that is so idiosyncratically Nipponic.

This year +d brings to Milan the evocative atmosphere of the cherry tree blossoms of Shinjuku Gyoen National Garden. ‘Kaze guru ma Sakura’ is a delicate magnetic cherry flower that adds a touch of Spring to any home environment.

While +d privileges materials like silicone, synthetic rubber and glass fibers, Soil focuses its production on the use of natural materials obtained by processing diatomaceous earth, a porous and absorbent fossil flour, that is both eco-friendly and totally recyclable. It is also ideal for the realization of accessories which are often in contact with humidity, such as food containers, soap dishes and toothbrush holders, bathroom rugs and anti-humidity sachets for shoes. The essential forms and the delicate palette are perfectly in line with the stylistic elements of Japanese minimalism.

Since 1961, hmny and CORGA have created accessories handcrafted by the artisans of the Kagawa prefecture, an area of Japan known for its production of leather gloves. Inspired by leather crafting techniques, the two brands focus on bags, laptop cases and small accessories with pure, elemental lines.

This is the new creative scene of easy-to-use product development that fully mirrors Japanese design culture. Rigorous execution melds with tongue-in-cheek humor through products developed and made in Japan. Come and discover them during the Milan Design Week in the Archiproducts Milano spaces!

Bticino’s Living Now Apartment by Marcante Testa, Truly Design’s installation for Volkswagen, and over 50 partner brands in 15 rooms where the keyword is ‘eclectic’

The Design Experience is now in its fourth edition, and has become a fundamental rendezvous for anyone in Milan during Design Week. Over 50,000 professionals from the world over flock to the Via Tortona location during the Fuorisalone – the allure? The plethora of installations, immersive experiences and exhibition itineraries breaching the borders where design and its collateral worlds meet, blend and overlap.The Archiproducts Milano space prepares to play host by donning a new layout with a design set that counts over 50 partner brands.

Amid returning partnerships and new collaborations, the indoor and outdoor spaces of Archiproducts Milano turn into a visionary project that speaks its truth through eclecticism. The 15 rooms of via Tortona 31 thus become individual worlds where daring stylistic and sensorial explorations reflect personalities, moods and tendencies. Within the co-networking hub, Architects, journalists, companies and designers are guided through an interactive itinerary in a location that is digital at heart, and that transforms itself every year, from floors to ceilings, and from terrace to façade. Hundreds of feather-light aluminum chains will dress the building’s façade, jamming to the graphic beat of the artwork by Turin-based studio Truly Design in collaboration with Kriskadecor.

Desalto and SP01 are confirmed this year as Archiproducts Milano partners, contributing to the location’s decoration alongside Dooq, Freifrau, JANUA, L’Ottocento, Novamobili, Objets Architecturaux, Wagner. The workplace takes on new forms in room 11: BuzziSpace designs a flexible and functional set-up, with innovative solutions for sound absorption and furniture accessories that redefine traditional working practices.

The partnership with Japanese brands soil and +d continues, with their designs to grab on the go in the ground-floor pop-up shop. The outdoor space is entrusted to Extremis and Garda Furniture, the Serbian brand that this year contributes to the Archiproducts Salone del Mobile stand installation (Corso Italia, HALL ITL S40), together with Framery.

The staircase takes visitors through an evocative journey channeled through Coordonné, whose captivating wall paper tonalities make the Spanish brand’s products instantly recognizable. Ceramica Vogue, Florim Ceramiche and CEDIT – Ceramiche D’Italia add their own personal touch to the space’s interiors. The décor elements include products by 101 Copenhagen, Mutaforma and Hobby Flower. The floors showcase the delicate patterns of Toulemonde Bochart rugs, while ONE Mario Sirtori fabrics return to enrich the building’s rooms through their chromatic juxtapositions and strong hues. The entire set is lit up by the luminary creations of Flos, Vibia, Astro Lighting, ANDlight, Veronese, Zero and Vetreria Vistosi.

The Architecture of Illusion: Volkswagen and Truly Design at Archiproducts Milano
Among the protagonists of the 2019 edition, members of Truly Design are ready to draw visitors of Via Tortona 31 into a playful and mind-bending anamorphic installation designed for Volkswagen, the main sponsors of Archiproducts Milano for the second year running.  Still buzzing from the success of the Zona Tortona Design Tour, the partnership between Archiproducts and the German car manufacturer continues. The project aims to manifest and highlight the unbridled points of intersection between the worlds of interior and automotive design.

Marcante Testa for Living Now Apartment by BTicino
Moving up to the venue’s first floor, visitors are welcomed into the BTicino home: Living Now Apartment, designed by the Marcante Testa studio. The interior arrangement here dialogues fluidly with technology, in a perfect symbiosis between innovation and design.

Living Now Apartment offers a living experience with all the comforts intrinsic to the domotics of a smart home, in a sophisticated and progressive interior design project. The understated discretion of BTicino technology allows for the domotics system to be perceived through the Living Now devices. This smooth technology is capable of blending in and inserting itself seamlessly into the lifestyle dynamics of a domestic habitat.

The concept behind Living Now is interpreted through Marcante Testa’s design vision: two rooms that symbolize two distinct home environments in terms of language and color accents. The project features environments that are functionally connected and integrated through a basic need for serene and accessible living.

EVENT INFO
“The Design Experience 2019”
Archiproducts Milano
Via Tortona 31 – Metro: Porta Genova
April 9 – 14 / h 10 am – 9 pm
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-the-design-experience-2019-59178257762
Press preview
April 8th / h 3 pm – 7 pm
EVENTBRITE LINK:
https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-2019-59180278807

Main sponsor
Volkswagen

Partners
Furniture: BuzziSpace,  De Padova, Desalto, Dooq, Framery, Freifrau, JANUA, L’Ottocento, Novamobili, Objets Architecturaux, SP01, Wagner. Outdoor: Extremis, Garda Furniture. Lighting: 101 Copenhagen, ANDlight, Astro Lighting, Flos, Veronese, Vetreria Vistosi, Vibia, Zero. Decor: 101 Copenhagen, Hobby Flower, Meisterwerke, Mutaforma, ONE Mario Sirtori, Paola Paronetto, +d, soil, Toulemonde Bochart. Finishings: CEDIT – Ceramiche D’Italia, Ceramica Vogue, Ento, Florim Ceramiche, Knauf AMF, Kriskadecor, Mutaforma, Ressource. Smart home: Bticino, Ekinex. Electrical appliances: Falmec, La Marzocco, Loewe. Decorative radiators: Scirocco H. Doors and windows: Linvisibile, Mogs. Air Conditioning: DAIKIN Air Conditioning, Olimpia Splendid.

Technical partners
101 Caffè, AEG, Amazon Alexa, Ca’puccino, Coordonné, Domal, Ege Miray Kaman, EVER Life Design, Knauf Italia, Kristina Dam Studio, Roofingreen, Silent Gliss, Sonos, Velux.

Media Partners
Cereal Magazine, darc magazine, DisegnoDaily, Domus & Domus Tabloid, Elle Decor Italia, Nomad Magazine, Oak The Nordic Journal, Openhouse Magazine, Sindroms, Surface mag.

Press office:
press@archiproducts.com

Web
milano.archiproducts.com
www.archiproducts.com
www.archipassport.com

10,000 visitors at the new infopoint at the fair, 100,000 distributed guides, 10,000 visitors at Archiproducts Milano and a social media reach of 10 MLN people

The 57th edition of Salone del Mobile.Milano has come to an end and the fair registered a stunning success, with 434,509 attendees in merely 6 days from 188 different countries and 1,841 exhibitors.

Archiproducts + Salone del Mobile.Milano
For the third year in a row, Archiproducts has proudly supported Salone del Mobile as a digital partner for the online exhibitors’ Digital Catalogue. The Archiproducts + Salone del Mobile infopoint – the big yellow cube at the fair on Corso Italia – registered a great turnout with over 10,000 visitors including designers, retailers and brands, interested in the Digital Product Catalogue benefits.

Archiproducts Milano, via Tortona 31
10,531 visitors attended the Archiproducts Milano event, such as professionals and enthusiasts eager to discover a selection of 70 international brands. All wrapped in a brand new setup curated by Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine, Aylin Langreuter, Veronica Leali and Matt Lorrain, who worked in full synergy with the Archiproducts Milano Art Direction, supported by Volkswagen as main sponsor.

Video Interviews “Design Talks”
The Archiproducts editorial office interviewed over 200 designers, such as Michael Anastassiades, GamFratesi, Sebastian Herkner, Elisa Ossino, Marc Sadler, Piero Lissoni, Hella Jongerius, Patricia Urquiola, Inga Sempè, Constance Guisset, Luca Nichetto, Marcel Wanders, Marc Thorpe and many more. All the “Design Talks” are available at this link.

Social Media Campaign
The Archiproducts Facebook and Instagram posts reached 9,036,691 users, with 917,552 views on Instagram Stories.

Design Selection: Guides, Icons, Bags
– over 60,000 visits to the MDW 2018 – Archiproducts Special Showcase;
– 800 displayed Design Selection Icons, 500 at the fair and 300 at Fuorisalone;
– 100,000 Archiproducts Guides (Salone del Mobile and Fuorisalone) distributed throughout Milan;
– over 40,000 Guides downloaded online;
– 100,000 bags distributed at the Fair and Fuorisalone.