The new setting of the building has been revealed, designed with 70 international brands
The new setting of Archiproducts Milano has finally been revealed. For the 2018 edition its design has been dictated by colour and three-dimensional patterns experimented onto different materials. During the Milano Design Week thousands of people – among them architects, companies, journalists and specialised public – have visited the great appartment at via Tortona No. 31 fitted out in cooperation with 70 international brands.
The project has been designed by many professionals:the Elisa Ossino Studio, that designed the new façade pattern, also reproduced onto the stair bringing to the upper floor of the building, and two other rooms inside.Studio Milo for the space granted to Saba Italia; Christophe De La Fontaine and Aylin Langreuter for the space Dante Goods and Bads, in co-branding with Cedit and One Mario Sirtori; Veronica Leali and Matt Lorrain for the space granted to SP01.
A key role in the design of this new edition was played by colour, that from the walls to the fabrics and pieces of furniture completely redesigns space, even if in a gradual path that, although shy and rigorous in some areas of the building, sometimes reveals a stronger identity and offers an experience you can completely dive in.
Colour and three-dimensional patterns are experimented onto more surfaces: aluminium chains, wallpaper, ceramics, velvet, sound-absorbing wood wool, acoustic fabrics, walls and pieces of furniture.
Black, silver and blue are the colours of the hundreds of very light anodized aluminim chains by Kriskadecor giving shape to the three-dimensional drawing on the façade made by the Elisa Ossino Studio.
Rigorous on the façade, the chromatic scale inside is made up of several pastel nuances, from powder pink to petroleum blue going through sage green. Each room has a different colour, realised in cooperation with the German brand Caparol Icons and the very young File Under Pop with its studio in Copenhagen, founded by Josephine Akvama Hoffmeyer, whose colour palette is present on some areas thus giving them a stronger chromatic mark.
The young Australian brand Sp01 presents the new collection designed by Tim Rundle, combining industrial materials such as steel pipes with cone-shaped glasses, brass, pewter and luxury coatings for padded products. All the pieces of the collection are divided into three different sets, where fabrics, walls, floors and ceramics three-dimensional surfaces designed by Cedit and hung like paintings onto the walls communicate one another inside the same chromatic palette.
A delicate petroleum blue colours the working room on the ground floor, where an unprecedented soundproof room designed by the Finnish brand
Framery for short meetings or co-working activities is located. Petroleum blue is present in such spaces in different nuances, from the bread chests of the French
Tujague to the three-dimensional technical fabric by
Giovanardi going on the tracks along one of the walls.
You can find the same colours in the installation
IN TOTO – Montreal a Milano. Curated by Azamit, style icon and visual storyteller for Montreal, the project pays homage to the contemporary design of the Canadian city, ‘so wonderfully tormented and pervaded with post-industrial melancholy’, with a selection of seven designers in whose works the soul of the city echoes. The exhibition is made up of two different installations embodying the two extreme climate conditions of Montreal. Petroleum blue colours the room evoking the harshness of the winter days, while green covers the space proposing a journey through the splendour of the long summer evenings.
Going onto the stair bringing to the upper floor you unexpectedly find yourself on an open terrace, a charming place filled with the green colour of the plants climbing onto the wallsand of the revolutionary patent by
Roofingreen: a unique green mantle, identical to natural grass, with the advantages of an industrial products in terms of maintainance and durability. Here the teak-wood collections by the French brand
Les Jardins find their location.
Inside, the first space revealing a strong chromatic mark is the corridor, that from a mere passageway turns into a space where you can stop and have a break. One of the two walls, completely covered with panels with plates of sound-absorbing wood wool by
Knauf AMF in a dark blue colour, is divided by three big circles with comfortable padded seats, realised with the fabrics by
One Mario Sirtori in the brightest nuances of blue and yellow, offering unexpected alcoves.
The space granted to
Saba offers an experience you can completely dive in. It was designed on a project by
Studio Milo, making colour the leit motif of this setting. A big mirror is located along the diagonal line ideally separating space to create two different rooms, each one welcoming the brand new Saba collections, among which you can find the unprecedented versions of the New York Suite sofa with fabrics specifically designed by the Sardinian fashion designer Antonio Marras.
More neutral is the chromatic palette exhibited in the space granted to
Paola Zani, a young brand set up by a completely Italian 50-year experience, where family craftsmanship opens to new contaminations. In a welcoming and extremely bright space, where zenith light enhances the ‘Nude’ pink onto the walls, the new indoor and outdoor collections by BÜRO FAMOS and mist-o are exhibited.
Bright and vibrant plays of colours characterise the big hall with the fireplace, where a long table by Alki is located under the high windows and in the middle of the room you can find a rich composition of the Extrasoft sofa by Living Divani, surrounded by a series of small tables to work in an informal way.
Here colours are mainly divided into two strong parallel lines. Their presence onto the walls creates a ‘trompe l’oeil’ effect thanks to the wallpapaer by Texturae, able to visually widen space and to constantly remind of perceptive plays between a two-dimensional and a three-dimensional vision characterising the areas designed with the help of the Elisa Ossino Studio.
In a space conceived as home working kitchen is one of the key pieces, usually the most welcoming place of a house! Completely renewed, this room becomes a hybrid space with a kitchen on one side and a bookcase on the other side, in perfect harmony with the multidisciplinary character of Archiproducts Milano. The kitchen wall is designed by
Florim Stone according to a project made by the team of Archiproducts: an elegant block hung in the marble version Marble Marquinia. The set is then completed by the bookcase and table by
Desalto, with the everlasting cantilever chairs S 64 by
Thonet and a series of vegetable-fibre folders by
Esemplareunico, hand-made objects offering a unique tactile experience.
The perfect synthesis between matter and colour experimentation is the installation
Dante Goods and Bads, a young German brand founded by Christophe de la Fontaine and Aylin Langreuter. In their project materials and colours meet and melt, from container to content, playing on the concept of three-dimensionality. On the walls the brand-new ceramic collection designed by the Enrica Cavarzan and Marco Zavagno from Zaven Studio for
Cedit.
The path ends on the first floor with the smallest, but also the brightest room of the building in its new total-green look. An intimate and comfortable space, ideal for reading or for informal meetings, that welcomes the bookcase, chairs and small table by Casamania&Horm. The biggest wall hosts an original composition of herbals of natural flowers, unique works made by Officina Naturalis with an artisanal wooden frame. The black nuance of the furniture and frames marks an elegant contrast with the intense sage green of the walls and the bright velvet of the curtain made by One Mario Sirtori, whose fabrics furnish the whole first floor of the building, from the precious velvet curtains to the coatings of the several pieces of furniture specifically designed for Archiproducts Milano.
The lighting system hung onto the ceiling of the entire building is designed by Flos, with Infra-structure by Vincent Van Duysen on the ground floor and the brand new system The Tracking Magnet Surface by the Architectural Collection on the first floor. The decorative lighting is designed by Vibia, whose latest indoor and outdoor collections light almost all rooms on the first floor up. This year also the Australian brand Volker Haug Studio, lighting up part of the space granted to Saba, the German brand Luctra and the English Astro Lighting are partners of the project.
Last but not least, inside the court of Opificio 31, two outdoor areas welcomed visitors, respectively fitted out with the new collections by Braid together with the hand-made lamps by Bottega Intreccio and the collection of urban furniture Urbantime by Diemmebi, designed by Alberto Basaglia and Natalia Rota Nodari.
PARTNERS
Alki, Astro Lighting, Bottega Intreccio, Braid, Bticino, Casamania, Cedit, Daikin, Dante – Goods and Bads, Desalto, Diemmebi, Domal, Ekinex, Esemplareunico, Falmec, Florim, Florim Stone, Flos, Framery, Giovanardi, Henri Tujague, Hobby Flower, Horm, Kiasmo, Knauf Amf, Les Jardins, Living Divani, Luctra, Mogs, Monolithe édition, Officina Naturalis, ONE Mario Sirtori, Ooumm, Paola Zani, Roofingreen, Saba, Scirocco H, Soil, Sp01, Tarkett, Texturae, Thonet, Vibia, Volker Haug Studio, +d.
IN TOTO / Montreal in Milan: Atelier Zébulon Perron, Claste, D’Armes, Foraine by Atelier Barda, Lambert et Fils, Maison Milan, Pascale Girardin
TECHNICAL SPONSORS
Aeg, AnZa., British Fires, Cantele, Caparol Icons, Ever Life Design, File Under Pop, Ideal Work, Knauf, Kriskadecor, Kristina Dam Studio, Linvisibile, Martin Design, Oikos, Sayduck, Sûrface, Tivoli Audio, Velux, Vifa, 101 Caffè.
