Linecheck @Archiproducts Milano

Talks, showcases and discussions exploring Italy’s music industry: Linecheck presents its lineup at via Tortona 31

Thanks to the recent collaboration with WHITE Show, Archiproducts established a deep connection between Fashion and Design. It’s now time to see what happens when Tortona 31 gets in touch with other creative worlds. Such as music at the Milano Music Week.

The Linecheck will present its official lineup at Archiproducts Milano. The perfect location for the Italian Music Meeting and Festival that aims at becoming a benchmark for professionals and music lovers. The program presentation will take place on Wednesday 8th November from 10:00 to 12:00, with an exclusive private event for Linecheck’s partners.

An informal breakfast meeting organized by the Archiproducts Milano team, will welcome guests with a vast buffet within the venue that will host part of the Meeting Festival program. The perfect opportunity to receive updated information and get to the heart of Linecheck’s lineup, artists and content.

Linecheck is inspired by international music platforms like SxSW o Eurosonic and takes place in Milan, at BASE Milano from November 21st to 26th. A format to divide into two macro areas: the Music Meeting and the Music Festival.

The Music Meeting explores the several figures and dynamics of the music event industry through a series of talks, live shows, festivals, record labels, with a highlight on new technology, event communication and marketing combined with interviews of both acclaimed international players as  Italian role figures. The Music Festival on the other hand offers an extended program of music and artistic performances.

Find out more about Linecheck!

Art in a changing world: I Wonder Stories

Archilovers is media partner of I Wonder Stories, a series of documentaries distributed by I Wonder Pictures on the big screen and on Sky Arte HD.  Events focused on the relationship between Cinema and Architecture will be soon organized at Archiproducts Milano

Art reflects the changing of reality: that’s the statement upon which I Wonder Stories is based. The new format by I Wonder Pictures – including Archilovers as their media partner – wants to take onto the big screen documentaries and stories that offer an exclusive perspective on culture and current events.

From painting to design, from dance to music and theatre. A reflection on today’s society and a look back at the past, to understand nowadays reality through the changing of the Arts. Archilovers as media partner involves the world of Architects and Architecture, which is itself a background of these stories. And – together with Design – it represents one of the forms of human creativity that best reflect social changes.

The opening film is “Manifesto” directed by Julian Rosefeldt, that premiered at the Milano Film Festival. It is the first of a series of monthly appointments and it casts Cate Blanchett as the only face and voice of 13 characters and monologues. A tribute to a revolutionary Art, introspective and sometimes dangerous, that talks through the manifestos and the words of the thinkers of the great artistic avant-gardes of this past century.

I Wonder Stories is a format created by I Wonder Pictures and realized in collaboration with Unipol Biografilm Collection, that has among its partners – along with Archilovers – Rai Radio 2 and Sky Arte HD. From November to December, on this channel it will be possible to watch special content, a selection of seven titles to add to the scheduled ones and exclusive I Wonder Pictures content.

Watch the trailer of “Manifesto” and find out where to watch the “I Wonder Stories”!

At the cinema:
23rd-25th October – “Manifesto” by Julian Rosefeldt (with Cate Blanchett)
13th-14th November – “The Paris Opera”
4th-5th December – “Faithfull” by Sandrine Bonnaire
22nd – 24th January “My Generation” by Dadiv Batty
19th-21st February – “Reset – Storia di una creazione”
19th-21st March “Rumble – Il grande spirito del rock” by Catherine Bainbridge and Alfonso Maiorana
23rd-24th April “Bill Viola – The Road To St. Paul’s” by Gerald Fox
To define – “Renzo Piano” by Carlos Saura

On Sky Arte HD:
3rd November – “Yo-Yo Ma e i musicisti della via della seta” by Morgan Neville
10th November – “Senza Lucio” by Mario Sesti
17th November – “Jason Becker – Not Dead Yet” by Jesse Ville
24th November – “Sugar Man” by Malik Bandjelloul
1st December – “25% – I segreti della guerra alla droga” by Eugene Jarecki
8th December – “L’istante perfetto – Il mondo di Gregory Crewdson” by Ben Shapiro
15th December “Smokings” by Michele Fornasero

About I Wonder Pictures
Distribution company based in Bologna and founded in 2013. Thanks to the collaboration with Biografilm Festival | International Celebration of Lives and the support of Unipol Gruppo Finanziario, promoter of the Unipol Biografilm Collection, it has in its line-up films that won some of the most prestigious international awards, such as: the Oscar® -winning SUGAR MAN e CITIZENFOUR, the Gran Premio della Giuria of Venice-winning THE LOOK OF SILENCE and the Golden Globe nominee and Magritte-winning DIO ESISTE E VIVE A BRUXELLES, blockbuster in Italy for the arthouse cinema.

“More than meets the eye”

LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 “More than Meets the Eye”

In via Tortona 31, 12th October, LINVISIBILE launched “More than Meets the Eye” 2017, a beautiful book inspired by architectural environments from across the world.

More than a catalogue, “More than Meets the Eye” is a design guide that tells the story of a brand which represents the excellence of made in Italy design. In cooperation with Studio Matteo Ragni, LINVISIBILE created a book enriched by Max Rommel’s images and Virginio Briatore’s poetry, explaining how the brand has changed and what it aims to become in the future.

LINVISIBILE always heads toward innovation. Therefore they’ve decided to challenge new international horizons and offer a rebranding with new images, services and products. “More than Meets the Eye” is the proof of this transformation.

White@Archiproducts Milano: where fashion and design meet

Fashion and design get united in via Tortona 31 with SSHEENA, Martina Spetlova, Situationist and Ksneia Schnaider creations. Lavazza served delicious coffee goodies for brunch

White Milano closed this edition with a bang. The international event dedicated to womenswear and accessories included for the first time Archiproducts Milano, where fashion met design. Two worlds alike to be united in one common synergy and share the same project.

Archiproducts and White joined forces to show how to reach an economic and cultural growth in retail based on ideas, projects and innovation. Offering designers an inspirational space where to express themselves freely and at the same time offer a relaxed atmosphere for professionals to think about business.

From 22nd to 25th September, Archiproducts Milano hosted a selection of brands and products to show the connection between fashion and design at its highest extend. Serena Mandelli, designer and founder of SSHEENA, was selected as Special Guest and protagonist of the Urban Catwalk that closed this White’s edition in Piazza Duomo.

Also Martina Spetlova’s leather creations were displayed in via Tortona 31, where the Russian designer offered a classy and sporty interpretation of the material. Situationist and Ksneia Schnaider showed their latest projects, while Lavazza had liven up brunch with many coffee flavoured refreshments.

This 2017 White edition scored an all-time record with 532 brands, 26.211 visitors, two new locations in zona Tortona – Archiproducts Milano and a space within Camera Italiana Buyer Moda –  covering a staged area of 20.500 m2.
This year’s edition offered an extra day compared to the 3 previous editions to offer a balanced mix of acclaimed Made in Italy brands and international emerging designers.

Browse our photogallery!

Archiproducts Milano: that’s how the future sounds

Bang&Olufsen chose Archiproducts Milano to launch its brand new products, redefining the traditional concept of sound design

Extraordinary performances, innovative sound control and minimalist design: these are the main features of the latest products by Bang&Olufsen, reveiled to the press at Archiproducts Milano. The acclaimed Danish Brand chose the co-networking space in via Tortona to launch these two new items defying traditional hi-fi systems: BeoLab50, a high-end active loudspeaker and BeoVision Eclipse, a TV featuring the latest 4K HDR OLED screen technology and the world’s best TV sound.

Last Thursday, the Archiproducts team welcomed journalists for an exclusive Italian press day. An incredible music and cinematic experience, supplemented by the modular audio system BeoSound Shape, already presented in April during the Milano Design Week.

Bang&Olufsen’s products share a multiroom function, that makes it possible to listen to the same music – or different tracks – in every room of your house. To live a complete sound experience, the products are meant to interact with each other, in order to combine high-level audio performances with the OLED video quality.

BeoLab50 is a loudspeaker based on the Active Room Compensation technology: using an external microphone, the device analyzes the surrounding acoustic environment and applies compensation filters to offer the best sound experience for that room in that precise moment.

The SoundCentre features an integrated 450 watts 3-channel speaker system that outperforms even the most powerful soundbar on the market. Its ability to deliver speech-optimised centre channel audio as well as powerful stereo performance – all at once – makes BeoVision Eclipse an exceptionally flexible solution in any audio setup.

“Our mission at Bang&Olufsen has always been to create outstanding audio experiences” – this is the goal of the Danish brand, always seeking to redefine the traditional concept of stereophonic sound, creating innovative products suitable for any home.
Video, Audio and Design of the future.

Design meets Fashion: White @Archiproducts Milano

From 22 to 25 September at via Tortona 31

From 22 to 25 September WHITE Milan will take place, the event dedicated to women’s wear and accessories sponsored by the city of Milan.

For this edition WHITE spreads its geographical boundaries at theTortona Fashion District, with the Archiproducts Milano’s hub and a space for special projects and events inside the Italian Chamber of Fashion Buyers, added to the three existing locations. A context which is not definitely that of a fair, but has a great impact and becomes the ideal setting to introduce a selection of the best designers of the moment at an international level.

White @Archiproducts Milano is not only a location, but a common and synergetic project putting on the same line the cooperation between two worlds with multiple similarities, fashion and design, thanks to the opportunities that only the Tortona area can offer.
An occasion to tell about the several project ideas and innovations contributing to an economic and cultural development focused on Retail. A way to put together two complex and complimentary phenomena, Fashion and Design.

Archiproducts Milan is the offline expression of Archiproducts.com. In a fascinating building dating back to the beginning of the century, green terraces, ceilings decorated with stucco-works and ancient floors made of oak, combined with former industrial settings, represent the daily meeting point and working place of architects and designers in search for inspirations to set their creativity free, design and build.

Such spaces, where for each Fuorisalone a new exhibition layout with trendy design products is opened, will host the brand selection of White, able to express the combination between Fashion and Design at its best. Among the international fashion brands of the edition of September 2017 there are Martina SpetlovaSituationistKsneiaSchnaider and the special guest of the event SSHEENA.

We strongly believe in this opportunity and in the common development it can have. Infact for Archiproducts this means spreading its reference market to the B2B of the Fashion segment thanks to its offline channel and ensuring the visibility of the exhibited brands to a public of design victims, i.e. the clothes retailers and their customers. Therefore, the operators of the event will be granted a special discount on the Archiproducts e-commerce, apart from a consultancy service to buy through the e-shop pieces of furniture selected for the retail”, Luciana Maiorano, Project Manager Archiproducts Milano.

For White this means offering its own designers the possibility to freely express themsleves in a creative and inspired environment able to enhance their collections and, at the same time, giving its own visitors a place able to surprise and welcome them in a relaxed atmosphere where they can deal with business.

About a designer: Emilio Nanni and his “Strange perspectives”

“Making art is about looking for an existential and aesthetic measure, coming from introspection, without really knowing why it’s so urgent. It’s some sort of emergency that the artist feels and he needs to give back his personal expressive experience to the others, using his works.” With these words, Emilio Nanni introduces his new cycle of works at Archiproducts Milano from 21st June to 21st July. And through this exhibition named “Strange perspectives”, he explains how he feels about Art, Architecture and Design.

“Strange perspectives: art and design, an investigation about an exhausting relationship” is an exhibition of the designer’s latest works, based on his research on symbols and its rarefied figuration, hovering between illustration and graphics. All his works are drawn with a black sign in tempera, china and other materials and realized on different kinds of paper: sheets coming from ancient VIII century texts and old novels.

Nanni wonders about the meaning of being both artist and designer, asking himself whether these two conditions can coexist. “I’ve always been wondering about the relationship between art and design, asking myself whether these two worlds could have something in common. It is a complex debate, because each one of them follows a specific path of evolution. I have come to the partial conclusion that this question was a vain attempt to give a definitive answer.”

He also expresses his idea on the importance of any collaboration between designers and firms. “The business and the designer form an indispensable combination in the concept of  “Design”, from which comes the complete definition of industrial design: the idea/project is shared with the productive iter represented by the brand, that is a form of social organization aimed at developing the “product”.”

Different perspectives on apparently similar topics. That’s why “Strange perspectives”: “it’s about some sort of exhausting fight on two different levels. A form of dualism which is necessary to me and a racking of pulsions to which to draw. I believe I’m lucky because I can tread both of these roads: I don’t know whether it’s something about Art or Design, but both of them represent everything in my life.”

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Archiproducts Milano chosen by Velux to shoot a spot about the brand’s platform for professionals

Exhibitions, events and meetings: Archiproducts Milano is a dynamic reality in the centre of the Italian capital of design. And Velux chose it as location – along with an attic with view on Parco Sempione – for a spot to promote their platform for professionals .

A whole day spent in Via Tortona 31 where a troupe of videomakers shot the scene of a meeting between an Architect and a client. The video will be used to launch the “VELUX professionals club”, a database including projects and ideas on attics’ design uploaded by Architects and experts.

After creating an account on www.mansarda.it it will be possible to get inspired by advanced ’ styles and projects, helping users find the solution they are looking for. There’s also a section dedicated to budgets, where potential customers can calculate the amount of money they’d need to renovate their attic.

The promotional spot is produced by the Social Content Factory Creative Agency, along with Bearoll. People involved in the shooting session are Serafino Ruperto (consultancy and supervision), Alessandro Somma (direction), Nicola Lorusso (executive production), Claudio Roveda (DoP), Martina Bertoli (editing), Sara Mancini (make up), Valentina Mignogna, Daniele Cavone Felicioni, Giulia Manzini and Luigi Guarnieri (actors).

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‘Strange perspectives: art and design, an investigation about an exhausting relationship’

From 21st June to 21st July Emilio Nanni is introducing his new cycle of works at Archiproducts Milano

It’s about some sort of exhausting fight on two different levels. A form of dualism which is a necessary source to me and a series of pulses to fully benefit from. I believe I’m lucky because I can walk both roads: I don’t know whether it’s something about Art or Design, but both of them represent everything in my life.

That’s how Emilio Nanni is introducing for the first time his new cycle of works called “Strange perspectives”. The exhibition is taking place at Archiproducts Milano from 21st June to 21st July and it is based on his research on symbols and its rarefied figuration, hovering between illustration and graphics. All his works are drawn with a black sign in tempera, china and other materials and realized on different kinds of paper: sheets coming from ancient VIII century texts and old novels. A selection of products designed for Billiani, Cyrcus, Saba, Pianca and Zanotta will represent the part related to design, as a perfect synthesis of his work as a designer.

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I’ve always been wondering about the relationship between art and design, asking myself whether these two worlds could have something in common. It is a complex debate, because each one of them follows a specific path of evolution. I have come to the partial conclusion that this question was a vain attempt to give a definitive answer, especially since both tend to constantly re-elaborate their evolutionary roots parallel to contemporaneity.

I can only testify how I live these two conditions of art and design, two territories which are apparently similar on the surface, trying to prove that both have specific characteristics leading to evident differences. Design is based on the productive seriality of the object: the idea comes from the designer but it becomes a product thanks to a brand. Art represents the uniqueness of a work and it doesn’t perform any function.

The business and the designer form an indispensable combination in the concept of “Design”, from which comes the complete definition of industrial design: the idea/project is shared with the productive development represented by the brand, which is a form of social organization aimed at developing the “product”, from the know-how to the marketing sector. Its objective is to define and consolidate the identity of the brand on the market, parallel but conjunct to the designer. It’s the designer’s identity that expresses itself with the product, which is the result coming from the idea, oriented to reach these results: recognisability, competitiveness and profitability through productive seriality. It’s also relevant to investigate on the differences between Art, Design and Function, more specifically about the basic paradigm of the form/function binomial.

Design represents the completion of a function, which has always been object of revisions and formal elaborations that make it the cornerstone of the work of the designer, with the ultimate aim of returning a sort of reflection of the figure of perceived contemporaneity.

Art is another dimension, linked to the uniqueness of a work. It’s the artist himself who crafts a work of art, as a result of a personal lonely path. Making art is about looking for an existential and aesthetic measure, coming from introspection, without really knowing why it’s so urgent. It’s some sort of emergency that the artist feels and he needs to give back his personal expressive experience to the others, using his works. These don’t have a specific function: their aim is just to make the artist feel an emotional and spiritual fulfilment.

That’s why “Strange perspectives: art and design, an investigation about an exhausting relationship”: It’s about some sort of exhausting fight on two different levels. A form of dualism which is a necessary source to me and a series of pulses to fully benefit from . I believe I’m lucky because I can walk both roads: I don’t know whether it’s something about Art or Design, but both of them represent everything in my life.

At Archiproducts Milano I’m introducing for the first time my new cycle of works called “Strange perspectives”. The exhibition is taking place from 21st June to 21st July and it is based on the research on symbols and its rarefied figuration, hovering between illustration and graphics. All the works exposed are drawn in black and white, except for some works that show experimentation with colours. The only supports used are sheets coming from old encyclopaedias, novels, pictures and ancient texts from the VIII century used in ecclesiastical seminars.” Emilio Nanni, June 2017

‘Duetti/Duelli. Partite a scacchi sul disegno’

At Archiproducts Milano architects, designers and artists face the practice of design

12/04/2017 – During the Milano Design Week international-famous architects, designers and artists belonging to different generations met in the places of Archiproducts Milano to challenge each other in the ‘design games of chess’. Mario Bellini, Stefano Giovannoni, Paolo Rizzatto, Antonio Marras, Marc Krusin, Atelier Biagetti are some of the protagonists of the national and international cultural scene who recreated the creative moment in a designed dialogue.

Paolo Rizzatto_photo by Archiproducts

The project, entitled “Duetti/Duelli. Partite a scacchi sul disegno (“Duets/Duels. The design games of chess”), was promoted by Archiproducts and A.A.M. Architettura Arte Moderna. Graphic performances, in which several authors, in pairs, face the practice of design on the same sheet of paper.

Mario Bellini_photo by Archiproducts

During the Milano Design Week such graphic dialogues surprisingly came one after the other. The set of such sharing and comparison moments were the places of Archiproducts Milano, set up with the aim of offering a place and instrument of creative participation.

Antonio Marras_photo by Archiproducts

Their trait d’union was Vincenzo D’Alba, architect, artist and designer, who faced the several artists involved. Each Duet was implemented with design instruments provided for by the historical company Vittorio Martini 1866.

With the same seriousness children play, the duellists let themselves be transported in an unprecedented graphic dialogue which traced original and unexpected contents, where autobiographical themes were identified with graphic obsessions, formal researches and architectural forms.

The initiative, conceived by Francesco Moschini and Francesco Maggiore, aims at bringing design back to its vital centrality. For the best Italian artists and architects “designing – the creators underline – has been one of the ways to free themselves from the mere realization dimension in order to refer to new and different possible scenarios for art, places and landscape”.

The choice of creating meeting occasions on design is the common denominator of all these meetings, focussing on the poetics of improvisation through the “pleasure of straying from the topic”.

Marc Krusin_photo by Archiproducts

Stefano Giovannoni_photo by Archiproducts

Emilio Nanni_photo by Archiproducts

Serena Confalonieri_photo by Archiproducts

Emilio Nanni

Mario Bellini

Stefano Giovannoni

Paolo Rizzatto

Mario Bellini

Marc Krusin

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