Smart home, smart living

Archiproducts Milano and BTicino offer the chance to learn more about the connected and smart houses, while having breakfast

Talking of a connected house whilst sipping coffee. As the Internet of Things evolves, Archiproducts Milano and BTicino are offering professionals the chance to stay up to date and learn more about two innovative products defying the traditional concept of “home”. We are talking of Smarther, the new connected thermostat and Classe 300X, the connected video internal unit. The ideal setting for these breakfast meetings is via Tortona 31, where the Archiproducts Milano staff welcomes guests with a rich buffet.

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The first of these four scheduled morning appointments took place last October 26th, kicking off a series of meetings dedicated to Architects and professionals. BTicino offers them a hands-on demonstration on two “smart” solutions in response to the increasing demand for smart home devices. The event has a limited number of places available: only 25 selected Design Studios will attend this exclusive training opportunity, that perfectly fits with the cosy friendly breakfast atmosphere.

Thanks to the “open time” option – from 9am to 11am – professionals can easily manage their own participation. Whether it lasts ten minutes, half an hour or just the time for a coffee, guests can enjoy a full-immersion experience, learning more about the smart house directly from the BTicino’s experts. A both training and informal event, since Architects can test the objects’ features whilst drinking a cappuccino or eating a croissant.

At the end of the first meeting, every guest received a Smarther thermostat as gift, to relive the connected house experience at their own homes.

Subscribe now! Only 25 places available for each date, reserved to selected Design Studios. The #eliotmornings breakfast meetings will take place on November 16th, November 30th and December 12th. “Open time” option, between 9.00 am and 11.00 am, at Archiproducts Milano, via Tortona 31.

L’Officiel’s pastel vision

When fashion and interiors collide: Archiproducts Milano becomes a pastel-hued setting for L’Officiel’s photoshoot

The common thread between fashion and design is colour. Thanks to Karel Losenicky’s vision – and the right amount of pastel – L’Officiel revealed its own interpretation of a selection of the emerging fashion designers from this year’s WHITE show.

Dresses, accessories and fabrics, all matching with the spaces of Tortona 31.

Sadie Clayton’s pale pink parka blends smoothly with the light green wall relief coverings NASTRI, TRECCIA and CAOS by 3D Surface. The result is a chromatic composition where soft volumes play with a three-dimensional space.

3D Surface’s PIZZO’s white-on-white texture emphasizes the SSHEENA gloves’ red hue. The neutral, dim shades of the Situationist jacket create a proper contrast. But the real eye-catcher of this picture is the expression of an ethereal Daria Baxoba.

Photographer: Karel Losenicky

Stylist: Giorgia Cantarini

Producer: Timi Letonja

MUAH: Giuseppe Giarratana

Model: Daria Baxoba The Fabbrica

Assistant stylist: Letizia Cattaneo

Assistant photographer: Roberto Grandi

Post Production: Alessandra Distaso

Contributor: E Fashion Dept.

Shades of blue and scarlet: Martina Spetlova and SSHEENA on a powder pink Billiani.

Situationist and Billiani as a scale of grey. From the light grey chair, to the glossy black SSHEENA boots.

The dark green coat by Salvatore Vignola brightens up the black shape of CAP by True Design. The fabric plays with length, so that from sleeves only fingers come out. All eyes on the bag by Roberto Di Stefano.

A tender pink atmosphere for a soft-touch ambience. As soft as SP01’s armchair.

Linecheck @Archiproducts Milano

Talks, showcases and discussions exploring Italy’s music industry: Linecheck presents its lineup at via Tortona 31

Thanks to the recent collaboration with WHITE Show, Archiproducts established a deep connection between Fashion and Design. It’s now time to see what happens when Tortona 31 gets in touch with other creative worlds. Such as music at the Milano Music Week.

The Linecheck will present its official lineup at Archiproducts Milano. The perfect location for the Italian Music Meeting and Festival that aims at becoming a benchmark for professionals and music lovers. The program presentation will take place on Wednesday 8th November from 10:00 to 12:00, with an exclusive private event for Linecheck’s partners.

An informal breakfast meeting organized by the Archiproducts Milano team, will welcome guests with a vast buffet within the venue that will host part of the Meeting Festival program. The perfect opportunity to receive updated information and get to the heart of Linecheck’s lineup, artists and content.

Linecheck is inspired by international music platforms like SxSW o Eurosonic and takes place in Milan, at BASE Milano from November 21st to 26th. A format to divide into two macro areas: the Music Meeting and the Music Festival.

The Music Meeting explores the several figures and dynamics of the music event industry through a series of talks, live shows, festivals, record labels, with a highlight on new technology, event communication and marketing combined with interviews of both acclaimed international players as Italian role figures. The Music Festival on the other hand offers an extended program of music and artistic performances.

Find out more about Linecheck!

Art in a changing world: I Wonder Stories

Archilovers is media partner of I Wonder Stories, a series of documentaries distributed by I Wonder Pictures on the big screen and on Sky Arte HD. Events focused on the relationship between Cinema and Architecture will be soon organized at Archiproducts Milano

Art reflects the changing of reality: that’s the statement upon which I Wonder Stories is based. The new format by I Wonder Pictures – including Archilovers as their media partner – wants to take onto the big screen documentaries and stories that offer an exclusive perspective on culture and current events.

From painting to design, from dance to music and theatre. A reflection on today’s society and a look back at the past, to understand nowadays reality through the changing of the Arts. Archilovers as media partner involves the world of Architects and Architecture, which is itself a background of these stories. And – together with Design – it represents one of the forms of human creativity that best reflect social changes.

The opening film is “Manifesto” directed by Julian Rosefeldt, that premiered at the Milano Film Festival. It is the first of a series of monthly appointments and it casts Cate Blanchett as the only face and voice of 13 characters and monologues. A tribute to a revolutionary Art, introspective and sometimes dangerous, that talks through the manifestos and the words of the thinkers of the great artistic avant-gardes of this past century.

I Wonder Stories is a format created by I Wonder Pictures and realized in collaboration with Unipol Biografilm Collection, that has among its partners – along with Archilovers – Rai Radio 2 and Sky Arte HD. From November to December, on this channel it will be possible to watch special content, a selection of seven titles to add to the scheduled ones and exclusive I Wonder Pictures content.

Watch the trailer of “Manifesto” and find out where to watch the “I Wonder Stories”!

At the cinema:
23rd-25th October – “Manifesto” by Julian Rosefeldt (with Cate Blanchett)
13th-14th November – “The Paris Opera”
4th-5th December – “Faithfull” by Sandrine Bonnaire
22nd – 24th January “My Generation” by Dadiv Batty
19th-21st February – “Reset – Storia di una creazione”
19th-21st March “Rumble – Il grande spirito del rock” by Catherine Bainbridge and Alfonso Maiorana
23rd-24th April “Bill Viola – The Road To St. Paul’s” by Gerald Fox
To define – “Renzo Piano” by Carlos Saura

On Sky Arte HD:
3rd November – “Yo-Yo Ma e i musicisti della via della seta” by Morgan Neville
10th November – “Senza Lucio” by Mario Sesti
17th November – “Jason Becker – Not Dead Yet” by Jesse Ville
24th November – “Sugar Man” by Malik Bandjelloul
1st December – “25% – I segreti della guerra alla droga” by Eugene Jarecki
8th December – “L’istante perfetto – Il mondo di Gregory Crewdson” by Ben Shapiro
15th December “Smokings” by Michele Fornasero

About I Wonder Pictures
Distribution company based in Bologna and founded in 2013. Thanks to the collaboration with Biografilm Festival | International Celebration of Lives and the support of Unipol Gruppo Finanziario, promoter of the Unipol Biografilm Collection, it has in its line-up films that won some of the most prestigious international awards, such as: the Oscar® -winning SUGAR MAN e CITIZENFOUR, the Gran Premio della Giuria of Venice-winning THE LOOK OF SILENCE and the Golden Globe nominee and Magritte-winning DIO ESISTE E VIVE A BRUXELLES, blockbuster in Italy for the arthouse cinema.

“More than meets the eye”

LINVISIBILE chose Archiproducts Milano to launch their editorial campaign 2017 “More than Meets the Eye”

In via Tortona 31, 12th October, LINVISIBILE launched “More than Meets the Eye” 2017, a beautiful book inspired by architectural environments from across the world.

More than a catalogue, “More than Meets the Eye” is a design guide that tells the story of a brand which represents the excellence of made in Italy design. In cooperation with Studio Matteo Ragni, LINVISIBILE created a book enriched by Max Rommel’s images and Virginio Briatore’s poetry, explaining how the brand has changed and what it aims to become in the future.

LINVISIBILE always heads toward innovation. Therefore they’ve decided to challenge new international horizons and offer a rebranding with new images, services and products. “More than Meets the Eye” is the proof of this transformation.

Watch the video and download the catalogue from the LINVISIBILE website!

White@Archiproducts Milano: where fashion and design meet

Fashion and design get united in via Tortona 31 with SSHEENA, Martina Spetlova, Situationist and Ksneia Schnaider creations. Lavazza served delicious coffee goodies for brunch

White Milano closed this edition with a bang. The international event dedicated to womenswear and accessories included for the first time Archiproducts Milano, where fashion met design. Two worlds alike to be united in one common synergy and share the same project.

Archiproducts and White joined forces to show how to reach an economic and cultural growth in retail based on ideas, projects and innovation. Offering designers an inspirational space where to express themselves freely and at the same time offer a relaxed atmosphere for professionals to think about business.

From 22nd to 25th September, Archiproducts Milano hosted a selection of brands and products to show the connection between fashion and design at its highest extend. Serena Mandelli, designer and founder of SSHEENA, was selected as Special Guest and protagonist of the Urban Catwalk that closed this White’s edition in Piazza Duomo.

Also Martina Spetlova’s leather creations were displayed in via Tortona 31, where the Russian designer offered a classy and sporty interpretation of the material. Situationist and Ksneia Schnaider showed their latest projects, while Lavazza had liven up brunch with many coffee flavoured refreshments.

This 2017 White edition scored an all-time record with 532 brands, 26.211 visitors, two new locations in zona Tortona – Archiproducts Milano and a space within Camera Italiana Buyer Moda – covering a staged area of 20.500 m2.
This year’s edition offered an extra day compared to the 3 previous editions to offer a balanced mix of acclaimed Made in Italy brands and international emerging designers.

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Archiproducts Milano: that’s how the future sounds

Bang&Olufsen chose Archiproducts Milano to launch its brand new products, redefining the traditional concept of sound design

Extraordinary performances, innovative sound control and minimalist design: these are the main features of the latest products by Bang&Olufsen, reveiled to the press at Archiproducts Milano. The acclaimed Danish Brand chose the co-networking space in via Tortona to launch these two new items defying traditional hi-fi systems: BeoLab50, a high-end active loudspeaker and BeoVision Eclipse, a TV featuring the latest 4K HDR OLED screen technology and the world’s best TV sound.

Last Thursday, the Archiproducts team welcomed journalists for an exclusive Italian press day. An incredible music and cinematic experience, supplemented by the modular audio system BeoSound Shape, already presented in April during the Milano Design Week.

Bang&Olufsen’s products share a multiroom function, that makes it possible to listen to the same music – or different tracks – in every room of your house. To live a complete sound experience, the products are meant to interact with each other, in order to combine high-level audio performances with the OLED video quality.

BeoLab50 is a loudspeaker based on the Active Room Compensation technology: using an external microphone, the device analyzes the surrounding acoustic environment and applies compensation filters to offer the best sound experience for that room in that precise moment.

The SoundCentre features an integrated 450 watts 3-channel speaker system that outperforms even the most powerful soundbar on the market. Its ability to deliver speech-optimised centre channel audio as well as powerful stereo performance – all at once – makes BeoVision Eclipse an exceptionally flexible solution in any audio setup.

“Our mission at Bang&Olufsen has always been to create outstanding audio experiences” – this is the goal of the Danish brand, always seeking to redefine the traditional concept of stereophonic sound, creating innovative products suitable for any home.
Video, Audio and Design of the future.

Design meets Fashion: White @Archiproducts Milano

From 22 to 25 September at via Tortona 31

From 22 to 25 September WHITE Milan will take place, the event dedicated to women’s wear and accessories sponsored by the city of Milan.

For this edition WHITE spreads its geographical boundaries at theTortona Fashion District, with the Archiproducts Milano’s hub and a space for special projects and events inside the Italian Chamber of Fashion Buyers, added to the three existing locations. A context which is not definitely that of a fair, but has a great impact and becomes the ideal setting to introduce a selection of the best designers of the moment at an international level.

White @Archiproducts Milano is not only a location, but a common and synergetic project putting on the same line the cooperation between two worlds with multiple similarities, fashion and design, thanks to the opportunities that only the Tortona area can offer.
An occasion to tell about the several project ideas and innovations contributing to an economic and cultural development focused on Retail. A way to put together two complex and complimentary phenomena, Fashion and Design.

Archiproducts Milan is the offline expression of Archiproducts.com. In a fascinating building dating back to the beginning of the century, green terraces, ceilings decorated with stucco-works and ancient floors made of oak, combined with former industrial settings, represent the daily meeting point and working place of architects and designers in search for inspirations to set their creativity free, design and build.

Such spaces, where for each Fuorisalone a new exhibition layout with trendy design products is opened, will host the brand selection of White, able to express the combination between Fashion and Design at its best. Among the international fashion brands of the edition of September 2017 there are Martina Spetlova, Situationist, KsneiaSchnaider and the special guest of the event SSHEENA.

“We strongly believe in this opportunity and in the common development it can have. Infact for Archiproducts this means spreading its reference market to the B2B of the Fashion segment thanks to its offline channel and ensuring the visibility of the exhibited brands to a public of design victims, i.e. the clothes retailers and their customers. Therefore, the operators of the event will be granted a special discount on the Archiproducts e-commerce, apart from a consultancy service to buy through the e-shop pieces of furniture selected for the retail”, Luciana Maiorano, Project Manager Archiproducts Milano.

For White this means offering its own designers the possibility to freely express themsleves in a creative and inspired environment able to enhance their collections and, at the same time, giving its own visitors a place able to surprise and welcome them in a relaxed atmosphere where they can deal with business.

About a designer: Emilio Nanni and his “Strange perspectives”

“Making art is about looking for an existential and aesthetic measure, coming from introspection, without really knowing why it’s so urgent. It’s some sort of emergency that the artist feels and he needs to give back his personal expressive experience to the others, using his works.” With these words, Emilio Nanni introduces his new cycle of works at Archiproducts Milano from 21st June to 21st July. And through this exhibition named “Strange perspectives”, he explains how he feels about Art, Architecture and Design.

“Strange perspectives: art and design, an investigation about an exhausting relationship” is an exhibition of the designer’s latest works, based on his research on symbols and its rarefied figuration, hovering between illustration and graphics. All his works are drawn with a black sign in tempera, china and other materials and realized on different kinds of paper: sheets coming from ancient VIII century texts and old novels.

Nanni wonders about the meaning of being both artist and designer, asking himself whether these two conditions can coexist. “I’ve always been wondering about the relationship between art and design, asking myself whether these two worlds could have something in common. It is a complex debate, because each one of them follows a specific path of evolution. I have come to the partial conclusion that this question was a vain attempt to give a definitive answer.”

He also expresses his idea on the importance of any collaboration between designers and firms. “The business and the designer form an indispensable combination in the concept of “Design”, from which comes the complete definition of industrial design: the idea/project is shared with the productive iter represented by the brand, that is a form of social organization aimed at developing the “product”.”

Different perspectives on apparently similar topics. That’s why “Strange perspectives”: “it’s about some sort of exhausting fight on two different levels. A form of dualism which is necessary to me and a racking of pulsions to which to draw. I believe I’m lucky because I can tread both of these roads: I don’t know whether it’s something about Art or Design, but both of them represent everything in my life.”

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Archiproducts Milano chosen by Velux to shoot a spot about the brand’s platform for professionals

Exhibitions, events and meetings: Archiproducts Milano is a dynamic reality in the centre of the Italian capital of design. And Velux chose it as location – along with an attic with view on Parco Sempione – for a spot to promote their platform for professionals .

A whole day spent in Via Tortona 31 where a troupe of videomakers shot the scene of a meeting between an Architect and a client. The video will be used to launch the “VELUX professionals club”, a database including projects and ideas on attics’ design uploaded by Architects and experts.

After creating an account on www.mansarda.it it will be possible to get inspired by advanced ’ styles and projects, helping users find the solution they are looking for. There’s also a section dedicated to budgets, where potential customers can calculate the amount of money they’d need to renovate their attic.

The promotional spot is produced by the Social Content Factory Creative Agency, along with Bearoll. People involved in the shooting session are Serafino Ruperto (consultancy and supervision), Alessandro Somma (direction), Nicola Lorusso (executive production), Claudio Roveda (DoP), Martina Bertoli (editing), Sara Mancini (make up), Valentina Mignogna, Daniele Cavone Felicioni, Giulia Manzini and Luigi Guarnieri (actors).

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