Archiproducts and Paolo Stella, together for the @suonareStella capsule collection

The limited-edition collections will be sold starting in September on Archiproducts and on the new @suonareStella e-shop

Paolo Stella has chosen Archiproducts to be its commercial partner for the exclusive sale of the @suonareStella capsule collections, to be released in September. Designed or inspired by the influencer, these furnishing objects and accessories are produced in limited editions thanks to partnerships with the most prestigious contemporary design brands.

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Paolo Stella revolutionises the logic of furniture storytelling with @suonareStella, transforming the rooms of his Milan home into an ideal stage for narrating design. The selected objects leave behind the anonymity of the showroom to come alive in his home and accompany his work. They animate the settings of his posts as digital content accessible to a vast public.

Along with temporary installations, @suonareStella becomes a creative hub where ideas circulate and small furnishing collections take shape. Paolo Stella will reach out to his 430 thousand Instagram followers (@paolostella and @suonarestella) and to all those who wish to discover new design styles. His home will become the place to meet and exchange ideas about lifestyles and design.

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@suonareStella is a new format for communicating design that responds perfectly to the evolution of the digital experience, a sector in which Archiproducts is the undisputed star. The Archiproducts team enthusiastically welcomed the concept and became the project’s leading partner. “We have been doing this for many years in homes all over the world. We furnish spaces of all types and styles so that everyone can be surrounded by the products they love, whether they are icons or new emerging brands,” says Enzo Maiorano, co-founder and art director of Archiproducts, the largest design search engine and shopping portal.

Paolo Stella, creative director of @suonareStella, describes the experience, “We met, we liked each other, and we planned a future together. Enzo Maiorano and I definitely have one thing in common – not setting limits and thinking big. Starting in September, we will be presenting a series of collaborations and capsule collections that we are very proud of.”

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Moving from the concept of the traditional exhibition, @suonareStella embraces a contemporary idea of conviviality. Living spaces are transformed into emotional places where the beauty of interior design products meets everyday life to create something unique. The Paolo Stella/Archiproducts partnership was born in this context of sharing.

“We are happy to be part of this new project, and we are ready to support it fully”, added Enzo Maiorano. The Archiproducts e-commerce site will not only be the exclusive retailer of the @suonareStella capsule collection but will also provide Paolo Stella with the necessary tools to launch his own online shop. Soon, a branded e-commerce platform will be introduced on the @suonareStella site using Daloom, the Archiproducts software technology that allows users to open a virtual design showroom in just a few clicks.

@archiproducts_milano @archiproducts @suonarestella @paolostella

IED, the photo shoot at Archiproducts Milano

IED heads back to Archiproducts Milano. Also this year, the students of the Interior Styling & Trends course curated their own photo shoot at via Tortona 31.

The students had to create a set using the products displayed in the location’s room, building the project concept, storytelling and layout. Under the guidance of the teachers Simona Marzoli and Omar Sartor, the students worked in two group and brought to life an extremely suggestive visual story.

The first group of students – Jeanie Lochhead, Arianna Scinocca, Valentina Piacentini and Jessica Zorzin – gave their own interpretation of an imaginary scenario through a few, accurate elements, giving the sensation of walking into a completely new space. The point of view is the one of the observer that, before coming in, pays attention to only a portion of the scene leaving the imagination free to go abroad, in an invisible space, diving in it.

The second group of students – Chiara Rinaldi, Simone Garrisi, Elisa Piras and Claudia Fontana – focused on the unconventional shapes, strong nuances and contemporary style of the Polia Shape carpet by Toulemonde Bochart which inspired the two shots. An irriverent pop-inspired picture that represents an unusual scene of a Milan interior. che ha ispirato i due scatti.

In contrast, a quite ordered shot where the product is the protagonist.

Archiproducts Milano 2021: Future Habit(at)

In a post-pandemic world, technology and ‘cocoons’ create living spaces

Work is underway at the new Archiproducts Milano space in Via Tortona 31, getting it ready to present the new “Future Habit(at)” display. The 2021 project, whose doors will open to the public by April, includes over 60 international brands, all enthusiastic and eager to start up again after an extremely tiring year. The design of the space is the fruit of collaboration with Studio Salaris.

In a post-pandemic world, the boundary between home and work is dissolving. How can interior design define a “new normal” and create the living space of the future? Future Habit(at) stages a fresh interpretation of living whose keywords are technology – increasingly silent and stripped of traditional interfaces to improve the way we live and work – and cocoon – an opportunity for intimacy in shared spaces.

The official presentation of Archiproducts Milano 2021 is scheduled for the coming weeks as part of a renewed calendar no longer marked by big design events. In past years, Milan design week inevitably defined the schedule for the inauguration and official presentation of the Via Tortona space. Today, there is a different scenario. Over the last year, the intermittent breaks caused by Covid led us to devise a new organisational model more respectful of each company’s schedules and needs within their single strategies. Today, we believe in more specific events whose primary driver will be the quality and timeframes of the encounters. Perhaps the events will have reduced in-person attendance, but a more connected digital strategy will broaden their reach. The 2021 edition of Archiproducts Milano starts from this new awareness.

‘Cocoon’ spaces. New interpretations of intimacy and sharing
Design responds to the changing boundaries between home and work; it takes on a central role in defining the “new normal” in our post-pandemic world. If the home is now a home office, the office – the place we can’t wait to get back to – becomes a hybrid place, where desks give way to new areas for sharing and interaction, something we dearly miss right now. In designing future spaces, the goals are to distance ourselves physically from others but also share space in a new way.

At Archiproducts Milano, this new tendency translates into a fusion of different elements; for example, kitchens become coworking areas, living walls and cocoon spaces.

Cocoon implies protection, while the verb cocooning means cuddle. ‘Cocoons’ are places for intimacy in shared spaces. All the rooms in the building on Via Tortona contain ‘cocoons’ – inhabitable arches that house people and technology with interactive portholes containing headphones and tablets, wall coverings that become habitable architecture and office islands in the larger rooms. The arches also become the graphic symbols of the new facade in anodised aluminium chain.

Technology dematerialised
Renewed attention to our life spaces and the technological and digital “leap” driven by Covid-19 have led us to appreciate the idea of a smart home even more. The optimisation of lighting and climate or security controls undoubtedly contributes to bettering our daily lives.

How can the smart home take care of us today? How can interior design incorporate the continuous and hyper-rapid evolution of digital tools, humanise them and lessen their impacts? How can we create spaces where people can live and work while interacting naturally with technology?

In the Smart Apartment at Archiproducts Milano, visitors can experience the way domotics and the internet of things help maintain concentration and productivity. How? Being able to set timers, create reminders and determine daily rhythms fosters good habits and helps maintain them.

Technology is dematerialising. It is becoming less evident, stripped of traditional interfaces, and increasingly silent, leaving room for creativity and experimentation. Objects and materials are the new sensible interfaces between humans and space, allowing people to experience and inhabit the home, office and city with intelligence. Archiproducts Milano presents interactive portholes with headphones and tablets for a new digital domestic experience – an intelligent kitchen with interactive tops, smart refrigerators and ovens and simple wood panels whose touch displays become interfaces for domotic systems.

Archiproducts Milano 2021 is a manifesto for the living space of the future. It is an interactive and multimedia journey to the soft side of technology, promoting a new understanding of sharing spaces in a ‘new normal’ that is sustainable, beautiful and comfortable.

Partner

Abitex, Ambientec, Andlight, Astro Lighting, Bedont, BloomBoom, Braun, Bticino, Buzzispace, Cedit – Ceramiche d’Italia, D’Armes, Desalto, Dooor, Econyl, Elmar, Faema, Florim, Framery, Garda, Hobby Flower, Interna8, Kriskadecor, Midgard, Milla&Milli, Netgear – Meural, Novacolor, Olimpia Splendid, Paola Paronetto, Paolo Castelli, RE-volt, Samsung, Scirocco H, Serge Mouille, Silentlab, Slayer, Steininger, Tapis Rouge, Toscanini, True Design, Velux

Technical partner

Arredo Creativo, Alcarol, Centrsvet, Dimensione3, Detale, Dlimit, Flos, Gypsum, Heymat, Italian Converter, Kelly Wreastler X Lee Jofa, Knauf AMF, Linvisibile, La Cimbali, Mui Lab, Noho, Object Carpet, Officinarkitettura, Sarawagi, Strackk, 101 Caffè

Media Partner

ADA Night Party 2019: a Design celebration

More than 500 brands and designers at the Archiproducts Design Awards party

Last November 14th, the ADA party took place. Via Tortona 31 welcomed over 500 professionals from all over the world: whilst sipping a drink and listening to music, winners received their trophy – one-of-a-kind object manufactured by De Castelli – and met with designers, for an important networking moment.

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NIO’s prêt-à-porter cocktails at Archiproducts Milano

The Shooting of NIO cocktails in via Tortona 31

Have a perfect Negroni or a fresh Margarita anywhere, anytime. This concept is at the heart of NIO, a company founded by four young Italian entrepreneurs who decided to disrupt drinking patterns with handmade high quality cocktails in an innovative pack. Among the 2019 ADA Night partners, NIO fuses the art of an expert mixologist like Patrick Pistolesi with the best spirits: the result is ready-to-pour cocktails to be spilled in a glass full of ice, so that anyone can enjoy their favorite drink anywhere, in any moment.

Essent’ial designs the 2019 ADA Night Party bags

Archiproducts collaborates with the experimental paper brand that fully respects Nature

Archiproducts entrusts Essent’ial with the production of limited edition bags for the 2019 ADA winners. Founded in 2006 by Albano Ghizzoni as a challenge to typolithography (A.G.C. Srl of Carpi), Essent’ial emerges from an entire world that revolves around the paper universe. Its experimentation with cellulose fiber is its core business.

Besides Archiproducts, many other designers and fashion brands have collaborated with Essent’ial by placing the same importance on environmental issues. Matteo Ragni, Paola Navone, K-Lab, and Spazio Erre are just a few of the names that have worked with the eco-factory to blend the creative genius, design, and potential of conventional and unconventional raw materials in an avant-garde way.

Daring without settling has allowed Essent’ial to be present in the world’s top concept stores and boutiques, including MoMA (NYC); ABC Home (NYC); J.Crew (US); Anthropologie (US); Merci (Paris); The Conran Shop (London); La Rinascente (Milan – Rome); HighTech (Milan); Jannelli & Volpi (Milan); Pinkmartini (Turin), and Martino Design (Bologna).

24Bottles® for the 2019 ADA Night Party

The plastic-free bottles brand partners with the Archiproducts Design Awards night

What are the award ceremony colors for the 2019 Archiproducts Design Awards? Prosecco Gold and Tuxedo Black according to 24Bottles®, the Italian startup that has revolutionized the world of “zero impact” bottles by merging design and sustainability. The plastic-free company has chosen to sponsor the closing event of ADA’s fourth edition by giving its guests hundreds of Prosecco Gold Clima and Urban Tuxedo Black Bottles personalized with the Archiproducts logo.

“We think that good aesthetics can be an excellent lever to convince everyone to adopt healthy habits and lifestyles,” explain the founders of 24Bottles®, Giovanni Randazzo and Matteo Melotti. Established in 2013, the brand aims to create useful, functional, and beautiful objects to reduce the impact of disposable plastic bottles. According to them, “Our goal is to combine form and function to offer unique collections of light bottles and coordinated accessories to favor a more sustainable and comfortable lifestyle.”

Design therefore invites people to live in harmony with the environment by offering solutions to problems caused by climate change. This theme also played a fundamental role at the Archiproducts Design Awards this year, with the network choosing our company as a partner at the closing celebrations.

The same ideal has already been embraced by many other designers and brands, such as Emilio Pucci, Vivienne Westwood, Elena Salmistraro, Nike, and Diesel who have designed new and highly personalized collections for 24Bottles®. Even X Factor, Sky’s talent show, has chosen the company as an official partner of its 13th edition to promote and adopt behaviors against disposable plastic.

The brand produces three models of eco-friendly bottles: the Urban Bottle, which is the world’s lightest stainless steel bottle, the Clima Bottle, which can keep drinks hot for 12 hours and cold for 24, and the Infuser Bottle to carry infusions and herbal teas at all times. Each bottle is colored with constantly changing palettes and textures while displaying the number -0.08, which is the amount of CO2 that is not released into the atmosphere every time you choose to reuse your “bottle” instead of buying one in plastic.

With 24Bottles®, however, the focus on sustainability goes beyond production and the choice of raw materials. In fact, the company calculates the carbon footprint of the bottles at each stage of the production process. The entirety of CO2 emissions is then absorbed by Oxygen, which is the forest created and cared for by the brand, where cocoa, orange, coffee, avocado, and mango trees are planted from time to time in six different countries of the world.

The 2019 Archiproducts Design Awards prize-giving event

An evening dedicated to the magic of designing and creativity.

On November 14th Archiproducts Milano, in Via Tortona 31, became the venue for the awards ceremony dedicated to the 100 Winners of the fourth edition of the Archiproducts Design Awards. On display that evening, a selection of winning products, accompanied by the screening of short video clips of interviews with some of the award-winning designers.

Minotti, Oluce, Alessi, Vibia, Mutina, Roda, Alias, Gandia Blasco, Desalto, Saba Italia, Gaggenau and many other brands took the opportunity to join the Archiproducts team in celebrating this year’s winners. Many attended the event together with their designers.

Among the guests: Studio Lissoni, this year five times on the winner’s podium, De Padova, Lema, Porro, Glas Italia and Boffi; studio Palomba Serafini with Talenti; Elisa Ossino with Salvatori; Maarten De Ceulaer for cc-tapis; studio Urquiola for Agape, Andreu World and Glas Italia; Marc Sadler for da a; Andrea Steidl for La Cividina; Alain Gilles with BuzziSpace; Monica Armani for Tribù; Gripner & Hägglund for Nola Industrier; Lucie Koldova for Brokis; Parisotto + Formenton with Cimento; studio Meneghello Paolelli Associati with Ceramica Bardelli; studio García Cumini for Cesar; the designers of studio ADDI for Mizetto; AIM Studio for Jannelli&Volpi; Sara Ricciardi with Visionnaire; AM Studio for Garda Furniture; Whynot Design for Jacuzzi.

Also present that evening was De Castelli,

manufacturer of the ADA prize trophy, masterfully crafted after a design by the Spanish studio MUT. The möbius strip made of brass, copper or stainless steel represents the synergies between brand and designer: two surfaces merging into one.

MAIN PARTNER

Samsung Climate Solutions

PARTNER

De Castelli

Fujifilm X GFX

Essent’ial

LimeLife by Alcone

24 Bottles

Identità Golose Milano

Nio Cocktails

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Marco Morandini, Eleonore Cavalli – VISIONNAIRE | Sara Ricciardi

Federica Cameli – TALENTI | Roberto Palomba and Ludovica Serafini – Ludovica+Roberto Palomba

Marc Sadler

Steve Wilson, Martim Medeiros – CC-TAPIS | Maarten De Ceulaer

Alain Gilles | Enzo Maiorano – Archiproducts

Aldo Parisotto – Studio Parisotto + Formenton | William Lucchetta – CIMENTO

Gabriele Salvatori – SALVATORI | Elisa Ossino

Raquel Pacchini, Andrea Steidl, Jessica Bonaccio – àr.o studio

Francesco Lissoni – Lissoni Studio

Francesco Tolin – Studio Patricia Urquiola | Cristina Schiavon | Emanuele Gandellini – AGAPE | Francesca Renai – Studio Patricia Urquiola

Jeffrey Ibañez, Sven Erni – IMPACT ACOUSTIC

Alain Gilles | Arianna Crosetta, Studio MILO | Roberta Dragone, Enzo Maiorano – Archiproducts

Lucie Koldova

Ferdinando Napoli – Archiproducts | Valentina Bertazzoni, Luca Cappelletti – BERTAZZONI

Martina Marson – CESAR | Vicente García Jimenez – GARCIA CUMINI ASSOCIATI

Imanol Calderón Elosegui -Mayice Studio | Alejandra Gandia-Blasco Lloret – GAN + GANDIA BLASCO | Marta Alonso Yebra – Mayice Studio

Milka Eskola – BTICINO

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At lunch with Archiproducts Ambassador

10 architects attended a business lunch for the launch of the Archiproducts Ambassador program

On Thursday 7 November, 10 architects visited Via Tortona 31 to learn more about the features of the Archiproducts Ambassador program. A working lunch which gave professionals a first-hand look at the potential of a tool allowing users to manage all stages – selection, estimate calculation and purchasing – within a single online space.

Available exclusively to a limited number of architecture studios, Ambassador simplifies the product search and procurement process, offering access to a system of exclusive benefits and features. A true digital workspace that drives interaction and dialogue with customers and allows designers to present creative concepts using digital moodboards.

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Credits: Stillraw

Ten Architects attended the event: Filippo Chiesa Ricotti (Gruppo Tre Architetti), Luca Donzelli (Luca Donzelli Architetto), Caterina Pilar Palumbo (Caterina Pilar Palumbo), Elisa Monico (Easy Relooking), Stefano Manzini (Stefano Manzini), Andrea Benedetti (Andrea Benedetti Architetto / Panificio Architecture Workshop), Mariana Martini (Studio Mariana Martini), Fanni Szarvas (Studio Mariana Martini), Mirko Calasso (Mirko Calasso), Andrea Ceriani (Andrea Ceriani).

The architects had the opportunity to get to grips with Ambassador by browsing Archiproducts in “pro” mode. By becoming Ambassadors, designers can select products from 600 brands and organize them for projects, and create and share quotes, interacting with customers at every step of the design process.

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Fujifilm launches the X-Pro3: the new “analog” bursts through the screen

Industry professionals and the media get a preview of the new mirrorless camera “with an analog soul”

The new X-Pro3 brings back the joy of photography through its 3-inch rear display and hidden screen. Fujifilm launched its intentionally retro digital camera at Archiproducts Milano. Here, industry professionals and the press had the chance to put it to the test and enjoy a digital experience with all the charm of analog.

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Watch the video

Over 40 professionals and journalists attended the preview and roamed around Zona Tortona in search of the perfect shot. The Fujifilm X-Pro3 was particularly appreciated for its materials, finishes, and details that are a nod to analog cameras.

In fact, all the settings are adjusted using mechanical dials. The few buttons on the body of the camera are used to navigate the menu and set the focus.

The model’s real novelty, however, lies in its screen: a hidden panel that is designed to be impractical. This bold choice aims to revive the early days of photography before shots could be previewed.

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