Archiproducts Milano among the four locations of the fashion trade show: from Fiorucci, A.F. Vandevorst and Modefabriek pop-up stores, The Belgian Focus selection and a special consultancy service for retailers, here’s how via Tortona 31 is gearing up for the event

As the WHITE Show fast approaches, the Tortona design district is gearing up to host the fair’s upcoming edition. From September 21 to 24, Milan will be once again the perfect background for one of the unmissable events in fashion, and buyers are ready to attend and discover the latest in womenswear. Archiproducts Milano will be – for the first time – among the 4 official locations of the event, that this year counts 564 brands, establishing itself as a launching pad for niche brands, emerging talents and labels interested in the easy-to-buy market. For the occasion, Tortona 31 will wear its best dress to offer a unique Archiproducts Experience, a sensorial path including the Fiorucci and A.F. Vandevorst pop-up stores and The Belgian Focus and Modefabriek emerging designers.

Archiproducts Milano wears Fiorucci

2018 F/W womenswear collection by Fiorucci,

Fiorucci is more than a fashion brand. It’s an Italian story, that began in Milan in 1967, when Elio Fiorucci was defined the “champion of democratic fashion”. 31 years later, Fiorucci is back: the label was named Special Guest of this fair’s September edition and is ready to steal the show with an exclusive pop-up store at the Archiproducts Milano ground floor. Here buyers and press will have the chance to purchase items from the brand’s Autumn/Winter 2018 collection, played on brilliant holographic fabrics, jersey, vinyl, denim t-shirts and oversize sweatshirts. The iconic fashion brand and the phygital innovative experience provided by Archiproducts are two all-Italian realities that meet for the first time, offering an insight on art, fashion and design.

A.F. Vandevorst, Modefabriek e The Belgian Focus

For the first time ever, WHITE Show is selling directly to the public, choosing Archiproducts Milano as the perfect venue for the Fiorucci, A.F. Vandevorst and Modefabriek temporary shops.

Together with Fiorucci, the ground floor will host a special selection of Dutch designers from the trade show Modefabriek (Femmes Du Sud, Ruigrok Vd W, Maium, A.Bostroem, Daily Paper, Kings of Indigo).

A.F. Vandevorst will celebrate its 20th anniversary with a special installation and a temporary shop, where to buy an exclusive capsule collection designed exclusively for WHITE Show Milano, including t-shirts, bags and womenswear. The duo will provide a sensorial experience that highlights and expands upon the brand’s creative approach and passion for the arts.

“The girl with the diamond boots”, A.F. Vandevorst in collaboration with Diarough. © Ann Vallé

The Belgian Focus is the special project created in full synergy with Flanders District of Creativity, the Belgian platform supporting and promoting emerging creative hubs. Seven among them (Ophelia Lingerie, Morobé, Marylène Madou, Lies Mertens, Mooiloop, Studio Collect, Helder Antwerp) will offer an insight on the next-generation Belgian creativity and craftsmanship. The result is a complete miscellaneous womenswear offer, from dresses to shoes, from leather goods to lingerie, up to jewelry.

Marylene Madou

Helder Antwerp

Ophelia Lingerie

Archiproducts Shop for Retail: professional advice for shop and boutique furniture

The Archiproducts Team will be at the WHITE Show to provide an exclusive professional consultancy service for retailers, offering tailor-made solutions for shops and boutiques. Starting from the initial concept of the store itself, our professionals will develop a 360-degree interior design project with the aim to communicate the identity of a shop and amp up a shopping experience. From timeless icons to emerging talents, from home accessories to lighting and outdoor furniture, work with the world’s premium brands and products available on Archiproducts Shop.

Archiproducts Milano will host the show’s Opening Event on Friday, September 21st, from 12 ‘o clock to 5 pm. Find out more about the events and brands showcased in via Tortona 31!

Archiproducts Milano for Nike Run and Architecture, the race around the city’s architectural and artistic landmarks

Seven young athletics future stars and a race aimed at discovering the city of Milan. Run and Architecture is the second of the seven race meetings 2018 organized by Nike featuring the Flying Girls. The race testimonial was Micol, one of the crew members with the passion for architecture. The girl guided the runners around Milan architectural landmarks, together with the architect Giulio Ceppi. A unique itinerary wrapped up in a 90-minute mile covering 7.8 km and broke down into 4 legs, that had its finish line at Archiproducts Milano.

Browse the entire gallery of the event!

The Archiproducts Milano staff welcomed the girls with a rich buffet and guided them around the showroom’s 2018 setup, showing them all of the 70 international brands partner of #TheDesignExperience. At the end of the race, Giulio Ceppi had some gifts for the ladies: a bunch of collages mixing the athletes photos with artworks pictures.

The runners started from Nike headquarters – where they got their Nike running shoes and gear – and headed to Piazza Gae Aulenti, where Giulio Ceppi talked about the iconic architect and the future of the city’s design and urban environment.

The exhibition “Scollamenti Temporali” was the second stop of the race. The runners reached the Milano Triennale to discover some of Giulio Ceppi’s works, including a series of collages combining photos of women, Art, Fashion and Lifestyle.

The church of San Bernardino alle Monache was the last stop before crossing the finish line at Archiproducts Milano. Here the girls could admire the frescoes connected to the story of Floriana Crivelli, founder of the original cloister.

Browse the entire gallery of the event!

Milan Fashion Week 2018 started with Chicca Lualdi runway at Archiproducts Milano

The Chicca Lualdi fall show opened this year’s Milan Fashion Week with a collection that aimed at celebrating elegance and class. For the stylist, in fact, fashion is far from any ostentation and only simplicity can make women stand out from the crowd. Archiproducts Milano was the perfect venue to host the stylist’s creations, inspired by the design masters and dedicated to working women who can’t say no to the latest trends. For outfits that hit the right balance between bold contrasts and a sober style.

Browse the entire galley of the event!

Eye-catching geometries – inspired by modern architecture – are the main feature of a collection whose volumes, materials, and colors soften up rigorous shapes to offer a new perspective on modern femininity. Chicca Lualdi celebrates working women who prefer a daily and sporty version of elegance. “My inspiration comes from the great masters of design” – explains the stylist – “From Gio Ponti to Bonalumi.”

A Chicca Lualdi woman wears a mix and match of both masculine and feminine elements, regimental fabrics and original combinations of colors and materials. The collection’s hero pieces definitely are the multicolor striped mink items, pleated pinstripes and liquid silk, able to add a romantic touch to the most rigorous outfits.

Highlights were in the knitwear, with cashmere pieces in bold nuances. Fur creates an interesting contrast with fabrics, while tailoring finds its highest expression in double-faced coats.

Chicca Lualdi, Archiproducts Milano

photo credits: Ruggiero Scardigno

Archiproducts and Viaggi Di Architettura guided over 200 PerDormire experts around Milan Design hot spots

Milan means Design. Tortona is by now the place to be when it comes to Design trends and events and it’s among the must-visit Design places for Architects and professionals. Archiproducts Milano teamed up with Viaggi Di Architettura to welcome over 200 PerDormire retailers, as part of an itinerary of the top trending Design destinations in Milan.

About Design. Viaggi Di Architettura organized a business tour among all the trending Design places in Tortona – and Archiproducts Milano is considered to be one of them. Over 200 PerDormire retailers, split into small groups guided by Architects and specialized Tour Guides, had the chance to visit and explore the Archiproducts Milano innovative concept and its double nature of showroom and hub.

Exclusively for the “Architourists”. The idea behind the Viaggi Di Architettura project is to highlight and promote itineraries dedicated to professionals and people interested in exploring the most fascinating Architecture and Design international destinations.

Browse the entire gallery of the event!

Archiproducts Milano is part of Architectour’s Design Tourism itineraries

Practice, culture, lifestyle. Architectours has its own idea of Experiential Tourism: a series of itineraries through Italian Design with the aim of building an international network of connections between Architects, Interior Designers and brands. Archiproducts Milano proudly supported this groundbreaking reality in custom-made tourism,  converting into the ideal setting for a 3-days workshop dedicated to 30 Indian Architecture students. From an idea to a finished product, Made in Italy Design is the manifesto of a bold creative industry able to combine innovation and craftsmanship on an international level.

Theory+Practice. Archiproducts Milano and Architectours came together to take students deep into the heart of Italian Design. Itineraries turn into experiences offering hands on demonstrations on Made in Italy Architecture. The 30 Indian students explored all the steps of product concept Design, along with production processes, the latest in technology and several material features. All “live” in via Tortona 31.

Archiproducts is partner of the Architectours project. “With our partners we are working on some new projects. For example, together with Archiproducts and Archiportale we are working on further developments of industrial tourism. We aim at expanding, spreading design tourism in many different Made in Italy sectors, such as car design and fashion design.” – explains Daniele Prosdocimo, Architectours founder.

Enjoy your visit at the most interesting Italian Design headquarters. Architectours is not “just tourism”, but a network and a communication project that builds a storytelling path where the main character is the brand itself. Far from the typical stereotype of the archi- and design- star, Daniele Prosdocimo’s startup emphasizes the creative and productive features of the Italian industry.

Design tourist–tailored itineraries. Architectours considers all the needs and interests of Architects, Interior Designers and Architecture and Design students. A very specific target that usually visits Italy not only for its dynamic industry but rather to explore the Italian lifestyle and the cultural heritage the country offers as a brand.

Browse the gallery of the event!

When fashion and interiors collide: Archiproducts Milano becomes a pastel-hued setting for L’Officiel’s photoshoot

The common thread between fashion and design is colour. Thanks to Karel Losenicky’s vision – and the right amount of pastel – L’Officiel revealed its own interpretation of a selection of the emerging fashion designers from this year’s WHITE show.

Dresses, accessories and fabrics, all matching with the spaces of Tortona 31.

Sadie Clayton’s pale pink parka  blends smoothly with the light green wall relief coverings NASTRI, TRECCIA and CAOS by 3D Surface. The result is a chromatic composition where soft volumes play with a three-dimensional space.

3D Surface’s PIZZO’s white-on-white texture emphasizes the SSHEENA gloves’ red hue. The neutral, dim shades of the Situationist jacket create a proper contrast. But the real eye-catcher of this picture is the expression of an ethereal Daria Baxoba.

Photographer: Karel Losenicky

Stylist: Giorgia Cantarini

Producer: Timi Letonja

MUAH: Giuseppe Giarratana

Model: Daria Baxoba The Fabbrica

Assistant stylist: Letizia Cattaneo

Assistant photographer: Roberto Grandi

Post  Production: Alessandra Distaso

Contributor: E  Fashion Dept.  

Shades of blue and scarlet: Martina Spetlova and SSHEENA on a powder pink Billiani.

Situationist and Billiani as a scale of grey. From the light grey chair, to the glossy black SSHEENA boots.

The dark green coat by Salvatore Vignola brightens up the black shape of CAP by True Design. The fabric plays with length, so that from sleeves only fingers come out. All eyes on the bag by Roberto Di Stefano.

A tender pink atmosphere for a soft-touch ambience. As soft as SP01’s armchair.

Talks, showcases and discussions exploring Italy’s music industry: Linecheck presents its lineup at via Tortona 31

Thanks to the recent collaboration with WHITE Show, Archiproducts established a deep connection between Fashion and Design. It’s now time to see what happens when Tortona 31 gets in touch with other creative worlds. Such as music at the Milano Music Week.

The Linecheck will present its official lineup at Archiproducts Milano. The perfect location for the Italian Music Meeting and Festival that aims at becoming a benchmark for professionals and music lovers. The program presentation will take place on Wednesday 8th November from 10:00 to 12:00, with an exclusive private event for Linecheck’s partners.

An informal breakfast meeting organized by the Archiproducts Milano team, will welcome guests with a vast buffet within the venue that will host part of the Meeting Festival program. The perfect opportunity to receive updated information and get to the heart of Linecheck’s lineup, artists and content.

Linecheck is inspired by international music platforms like SxSW o Eurosonic and takes place in Milan, at BASE Milano from November 21st to 26th. A format to divide into two macro areas: the Music Meeting and the Music Festival.

The Music Meeting explores the several figures and dynamics of the music event industry through a series of talks, live shows, festivals, record labels, with a highlight on new technology, event communication and marketing combined with interviews of both acclaimed international players as  Italian role figures. The Music Festival on the other hand offers an extended program of music and artistic performances.

Find out more about Linecheck!