30/03/2018 – Work in progress at Archiproducts Milano for a new ‘Design Experience’!

For the third time at the Milan Design Week, the design hotspot located at via Tortona 31, has made space for totally new collections of 70 international brands exclusively selected for the 2018 edition.

For the last two years, over 30.000 designers have visited the smart working, living and outdoor spaces of Archiproducts Milano, and starting from April 16^th, they will finally discover the total new look of the co-net-working space in Zona Tortona.

This year’s setup has been taking shape thanks to both new as long-lasting collaborations where many different designers have been adding their personal touch. Elisa Ossino Studio, Studio Milo, Christophe De La Fontaine and Aylin Langreuter, Veronica Leali and Matt Lorrain have contributed to the space setup, each focusing on a different area, but all in full synergy with the Art Direction of Archiproducts Milano.

Within a unique play of colors, patterns and materials, the intimate spaces of this Tortona Hub will host numerous brands, architects, journalists and qualified visitors in a brand-new look. One of the new key elements of this year’s edition will be color, thanks to the collaboration with the German brand Caparol Icons and the young Danish brand File Under Pop, founded by Josephine Akvama Hoffmeyer.

One single location for an ambitious project with multiple identities: urban installation, with a new façade pattern designed by Elisa Ossino Studio; exhibition itinerary, throughout the 14 rooms of the enchanting early 20^th century apartment, with open terraces, decorated ceilings and ancient oak and herringbone-patterned floors; and digital interactions, revealing every detail of the several collections that bring new color to the 2018 look of Archiproducts Milano.

This shared partnership continues to grow hence the 2018 setup has united over 70 brands from all around the world!

Some brands have been part since the very first beginning of Archiproducts Milano and have already reconfirmed this year’s collaboration: Desalto, Saba, Velux, Bticino, Flos, Sp01, Roofingreen, Kriskadecor and Vibia. This edition, Gruppo Florim, Living Divani, Alki, Thonet, Casamania & Horm, Daikin, Dante Goods and Bads, ONE Mario Sirtori, Falmec, Paola Zani, Texturae, Volker Haug Studio, Mogs, Scirocco H, Tarkett, Monolithe Edition, Ooumm, Astro Lighting, AnZa., Diemmebi, Ekinex, Domal, Framery, Henri Tujague, Hobby Flower, Knauf Amf, Les Jardins, Luctra, Giovanardi, Kiasmo, Officina Naturalis, Braid, Esemplareunico, Bottega Intreccio, +d and Soil will join the project.

Special guest of the 2018 edition will be the installation IN TOTO – Montreal in Milan. Curated by Azamit, style icon and visual storyteller for Montreal, the project pays homage to the contemporary design of the Canadian city, ‘beautifully tormented and tinged with post-industrial melancholia’. A selection of seven designers, whose objects resonate the soul of the city: Atelier Zébulon Perron, Claste, D’Armes, Foraine by Atelier Barda, Lambert et Fils, Maison Milan and Pascale Girardin.

Archiproducts + Volkswagen Design Tour

For the first time this year, passionates and professionals will have the chance to go on a real “Design Tour”. Archiproducts will take its guests on a ride throughout the most interesting Fuorisalone locations: on board of the brand new Volkswagen T-Roc, visitors will be able to reach the finest venues highlighted in the Archiproducts Design Selection. Departure from Archiproducts Milano, via Tortona 31, destination Porta Venezia – Palazzo Bovara for this year’s Elle Decor event, stopping by Brera, Isola and Sant’Ambrogio. In partnership with Volkswagen, main sponsor of the Archiproducts Milano 2018 event.

EVENT INFORMATION
“The Design Experience” 
Archiproducts Milano
Via Tortona 31 – Underground stop: Porta Genova
April 17^th-22^nd / h10-21
EVENBRITE LINK: https://www.eventbrite.it/e/biglietti-the-design-experience-44672603961

Press preview 
April 16^th / h15-19
EVENBRITE LINK: https://www.eventbrite.it/e/biglietti-archiproducts-milano-press-preview-44672374274

MAIN SPONSOR
Volkswagen

PARTNERS
Alki, Astro Lighting, Bottega Intreccio, Braid, Bticino, Casamania, Cedit, Daikin, Dante – Goods and Bads, Desalto, Diemmebi, Domal, Ekinex, Esemplareunico, Falmec, Florim, Florim Stone, Flos, Framery, Giovanardi, Henri Tujague, Hobby Flower, Horm, Kiasmo, Knauf Amf, Les Jardins, Living Divani, Luctra, Mario Sirtori, Mogs, Monolithe édition, Officina Naturalis, Ooumm, Paola Zani, Roofingreen, Saba, Scirocco H, Soil, Sp01, Tarkett, Texturae, Thonet, Vibia, Volker Haug Studio, + d.
IN TOTO / Montreal in Milan: Atelier Zébulon Perron, Claste, D’Armes, Foraine by Atelier Barda, Lambert et Fils, Maison Milan, Pascale Girardin

TECHNICAL SPONSORS
Aeg, AnZa., British Fires, Cantele, Caparol Icons, Ever Life Design, File Under Pop, Ideal Work, Knauf, Kriskadecor, Kristina Dam Studio, Linvisibile, Martin Design, Oikos, Sayduck, Sûrface, Tivoli Audio, Velux, Vifa, 101 Caffè

MEDIA PARTNERS
Cereal, darc magazine, Disegno, Domus, Elle Decor, Kinfolk, Openhouse, Surface, Woth

Press contacts:
press@archiproducts.com

Web
milano.archiproducts.com
www.archiproducts.com
www.archipassport.com

Fuorisalone is in the game

Live the Fuorisalone experience all year long with the board game of Milan Design Week

You’ve only got 6 days to study the best strategy, earn points, attend most of the events and collect the finest international design icons. To celebrate Fuorisalone’s 15th anniversary, Cristian Confalonieri (Studiolabo and Fuorisalone.it co-founder) and Lorenzo Tucci Sorrentino (Cranio Creations CEO) decided to turn the Milan Design Week experience into a board game. Ready to play? Archiproducts – as partner of the project – has signed for the occasion a super limited “Archiproducts Special Edition” of the game!

The game is available for presale at a special price, while during the Milan Design Week you’ll be able to buy your game box directly at Archiproducts Milano, via Tortona 31.

This traditional simulation board game aims at turning the unique – and hectic – Milan Design Week experience into a playful moment to live again and again, as much as you want. The game board – illustrated by Silvia Sgherra – reproduces a map of the city of Milan, highlighting the classic Fuorisalone locations along with many interesting new entries.

The concept development and creation took 7 months of work, since Studiolabo and Cranio Creations wanted to offer players an immersive emotional game experience. “Our objective was to create a truly original game, not just a gadget for the event, something that could evoke the atmosphere of Fuorisalone, simple and easy to play with by anyone and at anytime, also those who don’t know anything about Fuorisalone. Board games are becoming very popular and a project for a board game is a fully-fledged design project, much more complex than it might seem, at which a team of game designers, graphic designers and experts in usability, marketing and communication all worked hand in hand for months” – said Confalonieri.

The motto “the most important thing is not to win but to take part” couldn’t be more appropriate than in this case. In fact, the main purpose of the game is to attend as many events as possible in only 6 days, in order to earn points and visit most of the 68 selected locations, from BASE Milano to Triennale, to Archiproducts Milano. A dashboard/timetable subdivides the design week into three main phases: morning, afternoon and evening. Each time of the day will propose four events taking place at the same time in different locations: the objective of each player is to join at least one event to gain the corresponding card. Every location card represents a design icon-object; with more than one object you will be able to reach the targets that will allow you to achieve more points. Among the collectible icon-cards there are Juicy Salif lemon squeezer by Philippe Starck (Alessi), Eclisse table lamp by Vico Magistretti (Artemide), Gnomes side table by Philippe Starck (Kartell), Panton chair by Verner Panton (Vitra), Puppy pouf by Eero Aarnio (Magis), P40 lounge chair by Osvaldo Borsani (Tecno).

Archiproducts proudly supports “Fuorisalone: The Milan Design Week board game” together with other main players of Fuorisalone, such as 5 vie art+design, BASE Milano, Brera Design District, Milano Space Makers, Oriental Design Week, Superstudio più, Tortona Design Week, Triennale di Milano, Ventura Future e Zona Sant’Ambrogio.
Shop now “Fuorisalone: The Milan Design Week board game – Archiproducts Special Edition” on Archiproducts Shop! The game is available for presale at a special price, while during the Milan Design Week you’ll be able to buy your game box directly at Archiproducts Milano, via Tortona 31.

Nature’s “True” colours on Roofingreen grass: Archiproducts Milano turns into a seasonal setting

If we had to sum up in a few words the latest Archiproducts Milano makeover, we would probably describe it as “a modern approach to space”. Last Friday – November 10th – True Design together with Roofingreen dressed via Tortona 31 interiors with powerful fall colours. The Italian brand has already established a dialogue between working environments, collective and private spaces thanks to its latest collection “True goes through”. But this time the duo definitely wants to make a step forward, exploring new boundaries between outdoor and indoor.

Archiproducts Milano spruced itself up for the occasion, turning into a fall-inspired setting to host a double product release.

Browse the gallery!

On one side, Roofingreen unveiled LEAF, the new concept for synthetic grass in landscaping applications designed for renovation of roofs and terraces. An innovative, dry system which redefines and adds value to the synthetic grass concept. In only 2,5 cm.

On the other side, True Design introduced a vibrant fall-colours inspired palette, dedicated to Nature and its shades. The Italian brand created a chromatic scale, from the lightest hues of grey to the most intense red nuances, including orange, yellow, blue and purple. With Aldo Parisotto as Art Director and a team of Italian designers, the 2018 collection includes furniture suitable for both working and private spaces. Each product is chosen to compliment both aesthetic and functionality: the result is a collection of pieces merging comfort with contemporary Design, giving utmost attention to details, colours and materials.
The two brands teamed up to get Archiproducts Milano into fall mood to host an event that lasted from 10 am to 3 pm. Roofingreen chose the “Breakfast&Lunch” formula: the Archiproducts Milano staff welcomed guests with a rich buffet, including both breakfast and lunch tasty dishes.